Publications

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December 1998
Background Note

Note on Low-Tech Marketing Math

By: Robert J. Dolan

Describes basic calculations useful in marketing analysis, break-even analysis, and price-volume relationships. View Details

Keywords: Mathematical Methods; Finance

Spring 2016
Article

Risk Neglect in Equity Markets

By: Malcolm Baker

The link between measures of risk and return within the equity market has been very weak over the past 47 years: in the United States, returns on high-risk stocks have cumulatively fallen short of the returns on low-risk stocks, during a period when the equity market... View Details

Keywords: Asset Allocation; Equity Investment; Behavioral Finance; Private Equity

2002
Other Unpublished Work

Market Liquidity as a Sentiment Indicator

By: Malcolm Baker and Jeremy Stein

We build a model that helps to explain why increases in liquidity—such as lower bid–ask spreads, a lower price impact of trade, or higher turnover—predict lower subsequent returns in both firm-level and aggregate data. The model features a class of irrational... View Details

Keywords: Price; Financial Liquidity; Trade; Valuation; Markets; Forecasting and Prediction; Equity; Stock Shares; Investment Return

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December 1991
Article

Bargaining and Market Behavior in Jerusalem, Ljubljana, Pittsburgh, and Tokyo: An Experimental Study

By: A. E. Roth, V. Prasnikar, M. Okuno-Fujiwara and S. Zamir

Keywords: Markets; Behavior; Information; Israel; Pittsburgh; Tokyo; Slovenia

28 Aug 2010
News

Why we're all marketers now

Research Summary

Fixed NAVs and Costly Puts: US Money Market Mutual Funds (with Peter Tufano)

US money market mutual fund investors have been granted an implicit put option that allows them to sell or redeem their shares at a fixed price of $1.00, regardless of the market value of the portfolio. We describe the institutional features that give rise... View Details

Cold Call Podcast

Innovating in the Feminine Care Market

Keywords: Re: Rembrand M. Koning

December 2018
Technical Note

The First Fundamental Theorem of Welfare Economics and Market Failures

By: Matthew C. Weinzierl and Robert Scherf

March 2009 (Revised October 2009)
Case

CalPERS' Emerging Equity Markets Principles

By: Robert G. Eccles and Aldo Sesia

The California Public Employees' Retirement System (CaIPERS)—the largest public pension fund in the U.S.—had adopted a new principles-based approach to investing in emerging market equities in November 2007. Previously, CalPERS internal and external money managers were... View Details

Keywords: Values and Beliefs; Investment Return; Investment Funds; Investment Portfolio; Emerging Markets; Corporate Social Responsibility and Impact; Value; Financial Services Industry; Public Administration Industry; China; California

Web

Interviews - Creating Emerging Markets

Interviews The Creating Emerging Markets interview archive forms a permanent and unique resource held in Harvard Business School’s Baker Library. Each interview page includes the transcript, associated video... View Details

May 2012
Course Overview Note

Managing Stakeholders with Corporate Social Responsibility

By: Christopher Marquis and Laura Velez Villa

This note articulates the ways in which strong stakeholder-company relationships developed through corporate social responsibility initiatives and other types of social strategies deliver bottom line benefits. The analysis follows stakeholder logic models connecting... View Details

Keywords: Business And Society; Social Responsibility; Stakeholder Management; Government And Business; Philanthropy; Business and Stakeholder Relations; Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving; Revenue

1990
Book

New and Improved: The Story of Mass Marketing in America

By: R. S. Tedlow

Keywords: Marketing Strategy; United States

1974
Chapter

Marketing in Nicaragua

By: James E. Austin

Keywords: Marketing; Developing Countries and Economies; Nicaragua

October 1978
Background Note

A Note on Consumer Market Segmentation

Introductory note on the concept of market segmentation and its processes. View Details

Keywords: Markets; Segmentation

20 Sep 2011
News

Filling "Institutional Voids" in Emerging Markets

08 Oct 2015
Working Paper Summaries

Market Reaction to Mandatory Nonfinancial Disclosure

Keywords: by Jyothika Grewal, Edward J. Riedl & George Serafeim

Article

Liquidity Provision and Stock Return Predictability

By: Mark Seasholes and Terrence Hendershott

This paper examines the trading behavior of two groups of liquidity providers (specialists and competing market makers) using a six-year panel of NYSE data. Trades of each group are negatively correlated with contemporaneous price changes. To test for return... View Details

Keywords: Liquidity; Market Makers; Market Efficiency; Inventory; Liquidity Provision; Market Design; Financial Liquidity; Stocks; Investment Return