Market Entry - Publications - Faculty & Research

15 Dec 2015
News

The Year in Ideas 2015

it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets... View Details

Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White

12 Dec 2017
First Look

New Research and Ideas, December 12, 2017

entrepreneurs. Within each area, we separate studies by the type of entrepreneurial behavior considered: entry into entrepreneurship, performance outcomes, and exit from entrepreneurship. This literature shows common results and many... View Details

Keywords: Sean Silverthorne

10 Jun 2002
Research & Ideas

Reinventing the Industrial Giant

great deal of time in the car." Combining these two things may well make OnStar extremely popular. However, there are several other aspects of OnStar that raise concerns that it might become the 1990s version of Roger Smith's robots. Entering the online... View Details

Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing

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Shikhar Ghosh Spring 2026 Q3Q4 3.0 ^ back to top A Area Faculty Name Term Quarter Credits Advanced Negotiation: Great Dealmakers, Diplomats, and Deals Negotiation, Organizations & Markets James Sebenius Spring 2026 Q3Q4 3.0 The Anatomy of... View Details

23 Feb 2011
First Look

First Look: Feb. 23

service (price) sensitive customers in markets where it has supplied relatively high (low) levels of service quality in the past. Furthermore, we show that it is the high quality incumbent's most valuable customers, those with the longest... View Details

Keywords: Sean Silverthorne

16 Jul 2013
First Look

First Look: July 16

daily diary entries and weekly interviews from four project teams, and a separate sample of critical incident interviews, to induce process models of successful and unsuccessful helping episodes. We found that, in unsuccessful episodes,... View Details

Keywords: Anna Secino

12 May 2022
News

Onboarding

undertaking something much more serious, leading Xerox’s entry into the Chinese market and fearlessly chastising the company’s chairman for publicizing its activities in the press. Always up for a new... View Details

October 2016 (Revised January 2017)
Supplement

Bally Total Fitness (B): The Fall, 2005–2016

By: John R. Wells and Gabriel Ellsworth

By many measures the largest health-club chain in the United States in the early 2000s, Bally Total Fitness sold most of its remaining fitness clubs to 24 Hour Fitness in 2014 and disappeared from the industry top 100 rankings. After Bally was bedeviled by accounting... View Details

Citation

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13 Oct 2015
First Look

October 13, 2015

manufacturing components and processes change, and IT security becomes the job of every function. Companies need different skills and expertise, which creates new imperatives for HR. In the marketing function, the ability to track a... View Details

06 Feb 2025
News

How to Judge Your Next Job

this book and its lessons all the more urgent? Michael Horn: I think the anxiety of individuals right now in the job market is off the charts in many respects. We know individuals stay in their jobs right now, they're not quitting because... View Details

01 Dec 2016
News

Alumni Books of 2016

goal: to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization. The New Global View Details

Publications