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(1,810)
- News (351)
- Research (1,279)
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- Multimedia (18)
- Faculty Publications (1,028)
Show Results For
- All HBS Web
(1,810)
- News (351)
- Research (1,279)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,028)
- July 2010
- Teaching Note
Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)
By: John A. Quelch and Heather Beckham
Teaching note to case #4240. View Details
- May 2009 (Revised December 2009)
- Case
Reliance Baking Soda: Optimizing Promotional Spending
By: John A. Quelch and Heather Beckham
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past... View Details
Keywords: Communication Strategy; Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Advertising; Product Marketing; Budgets and Budgeting; Sales; Consumer Products Industry
Quelch, John A., and Heather Beckham. "Reliance Baking Soda: Optimizing Promotional Spending." Harvard Business School Brief Case 094-127, May 2009. (Revised December 2009.)
- September 2009
- Case
Culinarian Cookware: Pondering Price Promotion
By: John A. Quelch and Heather Beckham
In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price... View Details
Keywords: Profitability Analysis; Consumer Marketing; Brand Equity; Pricing Policies; Sales Promotions; Small ＆ Medium-sized Enterprises; Decisions; Goals and Objectives; Price; Marketing Strategy; Consumer Behavior; Management Teams; Sales; Brands and Branding; Consumer Products Industry
Quelch, John A., and Heather Beckham. "Culinarian Cookware: Pondering Price Promotion." Harvard Business School Brief Case 094-057, September 2009.
- August 2005
- Supplement
The Passion of the Christ: An Interview with Bob Berney, President of Newmarket Films
By: Anita Elberse and John A. Quelch
Keywords: Motion Pictures and Video Industry
Elberse, Anita, and John A. Quelch. "The Passion of the Christ: An Interview with Bob Berney, President of Newmarket Films." Harvard Business School Video Supplement 506-702, August 2005.
- Article
Nonstore Marketing: Fast Track or Slow?
By: John A. Quelch and Hirotaka Takeuchi
Keywords: Marketing
Quelch, John A., and Hirotaka Takeuchi. "Nonstore Marketing: Fast Track or Slow?" Harvard Business Review 59, no. 4 (July–August 1981): 75–84.
- November – December 2008
- Article
Holding a Mirror up to Marketing
By: John A. Quelch and Katherine Jocz
The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove Real Beauty campaign rejected these narrow... View Details
Quelch, John A., and Katherine Jocz. "Holding a Mirror up to Marketing." Marketing Management 17, no. 6 (November–December 2008): 16–21.
- August 2003 (Revised July 2004)
- Case
Marketing at The Vanguard Group
By: John A. Quelch and Carin-Isabel Knoop
Senior executives at Vanguard are evaluating their marketing strategy. In particular, they are looking at their approach to market segmentation, the organization of the marketing function, and the weight placed on marketing metrics in the corporate dashboard in light... View Details
Quelch, John A., and Carin-Isabel Knoop. "Marketing at The Vanguard Group." Harvard Business School Case 504-001, August 2003. (Revised July 2004.)
- August 1997
- Case
Orbital Sciences Corporation: ORBCOMM
By: Das Narayandas and John A. Quelch
In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details
Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry
Narayandas, Das, and John A. Quelch. "Orbital Sciences Corporation: ORBCOMM." Harvard Business School Case 598-027, August 1997.
- 1994
- Book
Cases in Advertising and Promotion Management
By: John A. Quelch and Paul Farris
Quelch, John A., and Paul Farris. Cases in Advertising and Promotion Management. 4th ed. Burr Ridge, IL: Irwin, 1994.
- Article
Ten Steps to a Global Human Resources Strategy
By: John A. Quelch and Helen Bloom
Quelch, John A., and Helen Bloom. "Ten Steps to a Global Human Resources Strategy." Strategy & Business, no. 14 (First Quarter 1999): 18–29.
- 2001
- Book
Cases in Strategic Marketing Management: Business Strategies in Latin America
By: Guillermo D'Andrea and John A. Quelch
D'Andrea, Guillermo, and John A. Quelch. Cases in Strategic Marketing Management: Business Strategies in Latin America. Upper Saddle River, NJ: Prentice Hall, 2001.
- 1987
- Book
Cases in Advertising and Promotion Management
By: John A. Quelch and Paul Farris
Quelch, John A., and Paul Farris. Cases in Advertising and Promotion Management. 2nd ed. Plano, TX: Business Publications, Inc., 1987.
- January 2014
- Case
CleanSpritz
By: John A. Quelch and Alisa Zalosh
Sales of CleanSpritz all-purpose cleaning spray have been steadily declining for the past five years, and management believes the decline correlates to a growing environmental concern among U.S. consumers. CleanSpritz's management is considering several options to... View Details
Keywords: Product Positioning; Competition; Marketing Strategy; Corporate Social Responsibility and Impact; Performance Improvement; Environmental Sustainability; Product Launch; Product Development; Consumer Products Industry
Quelch, John A., and Alisa Zalosh. "CleanSpritz." Harvard Business School Brief Case 914-537, January 2014.
- Web
Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
Yardsticks of Management , 1952 John G. Bowes; William K. Bowes, Jr.; Charles W. Gardiner; Robert M. Halperin; Robert G. Hooker, Jr.; Franklin P. Johnson, Jr.; Bradford K. Kroha; Michael A. Loeb; William... View Details
- Web
Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
Yardsticks of Management , 1952 John G. Bowes; William K. Bowes, Jr.; Charles W. Gardiner; Robert M. Halperin; Robert G. Hooker, Jr.; Franklin P. Johnson, Jr.; Bradford K. Kroha; Michael A. Loeb; William... View Details
- June 2017
- Supplement
Harmonie Water: Refreshing the World Naturally, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and John L. Teopaco
- June 2017
- Supplement
Harmonie Water: Refreshing the World Naturally, Spreadsheet for Students (Brief Case)
By: John A. Quelch and John L. Teopaco
- May 2019
- Teaching Note
Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Teaching Note (Brief Case)
By: John A. Quelch and Katherine B. Hartman
Teaching Note for HBS No. 919-521. View Details
- November 2018
- Teaching Note
Cepuros Foods Malaysia: Finding the Secret Sauce for Growth, Teaching Note (Brief Case)
By: John A. Quelch and Katherine B. Hartman
Brief Case Teaching Note for HBS No. 919-513. View Details