Publications

November 1999 (Revised June 2006)
Case

DLJdirect: "Putting Our Reputation Online"

By: Thomas R. Eisenmann and Gillian Morris

Online broker DLJdirect faced two decisions during the fall of 1999: what customer segments should it target and how much should it spend on marketing? Unlike its competitors, who focused either on day traders or more mainstream investors, DLJdirect differentiated its... View Details

Keywords: Marketing Strategy; Marketing Communications; Competitive Strategy; Decision Choices and Conditions; Investment; Cost Management; Business Plan; Research and Development; Customers; Budgets and Budgeting; Online Advertising; Internet; Financial Services Industry

Web

Financial Accounting Online Course | HBS Online

strategic decisions Value a venture, project, or investment opportunity and perform a sensitivity analysis Who Will Benefit College Students and Recent Graduates Those Considering an MBA Mid-Career... View Details

Article

Family Control of Firms and Industries

We test what explains family control of firms and industries and find that the explanation is largely contingent on the identity of families and individual blockholders. Founders and their families are more likely to retain control when doing so gives the firm a... View Details

Keywords: Family Business; Cost vs Benefits; Governance Controls; Family Ownership; Business and Shareholder Relations; Competitive Advantage

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July–August 2021
Article

Why You Aren't Getting More from Your Marketing AI

By: Eva Ascarza, Michael Ross and Bruce G.S. Hardie

Fewer than 40% of companies that invest in AI see gains from it, usually because of one or more of these errors: (1) They don’t ask the right question, and end up directing AI to solve the wrong problem. (2) They don’t recognize the differences between the value of... View Details

Keywords: Artificial Intelligence; Marketing; Decision Making; Communication; Framework; AI and Machine Learning

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Web

Business History - Faculty & Research

decisions could be, ZEISS SMT was, once again, at a crossroads. Should SMT focus on investing in the latest lithography technologies, enhancing established technologies, or reducing costs? While Lamprecht... View Details

16 Feb 2024
Research & Ideas

As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

postings and social media and impressions from informal conversations. “Companies invest tens of millions of dollars on user experience for customers, but don't bring any of that discipline to applicant experience.” That puts employers in... View Details

Keywords: by Rachel Layne; Information Technology; Technology

01 Dec 2023
News

Thinking Ahead

your marketing budget is stretched, you can get more bang for your buck by investing in certain aspects of the journey more than others,” De Freitas says. He advises maintaining a consistently positive or “building” experience: “The... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

Web

Technology & Innovation - Faculty & Research

(ICT) typically aggregate the "information" and "communication" components together. We show theoretically and empirically that this is problematic. Information and communication technologies have very different effects on the decisions... View Details

06 Feb 2007
First Look

First Look: February 6, 2007

the single decision-making authority of a hierarchy is optimal. The paper therefore argues that when enterprise IT is required, so is an electronic hierarchy: a collaboration in which one member has all required decision rights over... View Details

Keywords: Martha Lagace

22 May 2007
First Look

First Look: May 22, 2007

resulting currency position tends to rise in value when equity markets fall. This strategy works well for investment horizons of one month to one year. In the past 15 years the risk-minimizing demand for the dollar appears to have... View Details

Keywords: Martha Lagace

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Online Finance & Accounting Courses | HBS Online

intersection of accounting, strategy, and finance, and learn how to evaluate a business’s performance, prospects, and value to make strategic investment decisions that generate financial success. 8 weeks,... View Details

April 2009 (Revised August 2009)
Case

Backchannelmedia: Making Television 'Clickable'

By: Sunil Gupta, Kavita Shukla and Zachary Scott Clayton

Backchannelmedia (BCM), a three-year-old start-up, intended to completely disrupt the world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content... View Details

Keywords: Entrepreneurship; Investment; Disruptive Innovation; Technological Innovation; Marketing Strategy; Partners and Partnerships; Competition

28 Aug 2012
First Look

First Look: August 28

Publications Individuals' Decision to Co-Donate or Donate Alone: An Archival Study of Married Whole Body Donors in Hawaii Authors: Michel Anteby, Filiz Garip, Paul V. Martorana, and Scott Lozanoff Publication: PLoS ONE 7, no. 8: e42673... View Details

Keywords: Sean Silverthorne

June 2024 (Revised August 2024)
Case

Cementos Argos in the U.S.: Go Big or Go Home?

By: Jorge Tamayo, Ruth Costas, Pedro Levindo and Karina Souza

In April 2011, Colombian group Cementos Argos had to decide on whether to double down its business in the U.S., amidst the U.S. cement industry’s lowest performance in 30 years. Argos— Colombia’s leading cement producer and one of the “jewels” of Grupo GEA, the... View Details

Keywords: Mergers and Acquisitions; Business Organization; Business Subsidiaries; Talent and Talent Management; Cost vs Benefits; Financial Crisis; Cross-Cultural and Cross-Border Issues; Global Strategy; Business Strategy; Construction Industry; Manufacturing Industry; Latin America; South America; North and Central America; United States; Colombia

September 2006 (Revised February 2011)
Case

Empemex

By: Lynda M. Applegate and Regina Garcia-Cuellar

Studies an entrepreneurial venture in Mexico City. The protagonists, two MBAs from HBS, started a pawn shop chain funded from their private equity office after finishing business school. This is timed at a point where the protagonists have to decide how to grow the... View Details

Keywords: Developing Countries and Economies; Entrepreneurship; Venture Capital; Investment; Growth and Development Strategy; Mexico City; United States