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  • April 2000 (Revised June 2001)
  • Case

DoubleClick Buys Abacus (A)

By: John A. Deighton
By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the... View Details
Keywords: Information; Rights; Internet and the Web; Ethics; Competitive Advantage; Social Issues; Customer Focus and Relationships; Digital Marketing; Advertising Industry
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  • 01 Apr 1999
  • News

HBS Alumni Association Board of Directors: President's Report

club operations, development of continuing education, and the marketing of programs and services to alumni. Three committees have been formed to focus on these issues, and they are presently hard at work assessing the current status of... View Details
  • 01 Dec 2017
  • News

A Safer—and Speedier—Way to Name Your Startup

search results. “If you only care about providing your service or marketing your product in the United States, you might decide to filter out other countries,” Master says. “With that said, any name that appears online is intrinsically... View Details
Keywords: Julia Hanna
  • 01 Dec 1996
  • News

Laurel without Hardy? A Lesson for Business

less, attractive. Hardware and software are complements. So are hot dogs and mustard, cars and car loans, cable television and TV Guide, the Internet and high-capacity digital phone lines, catalogues and overnight delivery services - even... View Details
  • 25 Aug 2022
  • News

Case Study: Sound Check

secured funding, built the platform, and ran a series of paid pilots; all of the participants signed on as clients. Looking to the future, the co-CEOs see opportunities as wide as the web itself: “We think the entire internet is going in... View Details
Keywords: Management, Scientific, and Technical Consulting Services; Professional Services
  • 04 Jun 2013
  • First Look

First Look: June 4

suggest that highlighting the impact of prosocial spending can increase the emotional rewards of giving. Publisher's link: http://www.sciencedirect.com/science/article/pii/S0167268113000176 2006 ABA Business Law Today Guidance from ARIN on Legal Aspects of the Transfer... View Details
Keywords: Sean Silverthorne
  • 25 Aug 2014
  • News

Sheila Lirio Marcelo, MBA 1998/JD 1999

heart attack and fell backwards. Both survived, but the event instigated a crisis in care. “My parents had come to help us with child care, and I found myself worrying about both child and senior care,” she says. “I was working at an View Details
Keywords: Susan Young
  • May 2010
  • Article

Bye Bye Bundles: The Unbundling of Music in Digital Channels

By: Anita Elberse
Fueled by digital distribution, unbundling is prevalent in many information industries. What is the effect of this unbundling on sales? And what bundle characteristics drive this effect? I empirically examine these questions in the context of the music industry, using... View Details
Keywords: Unbundling; Bundling; Digital Distribution; System-of-equations Modeling; Sales; Distribution Channels; Framework; Mathematical Methods; Revenue; Reputation; Internet and the Web; System; E-commerce; Information Industry; Music Industry
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  • October 2009
  • Article

Shaping Online Consumer Choice by Partitioning the Web

By: Jolie M. Martin and Michael I. Norton
This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than... View Details
Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation
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  • 01 Jun 2014
  • News

Ask the Expert: Braving an Insecure New World

always outpace static compliance requirements, so trying to meet them amounts to a misallocation of resources, often costly and with little promise of better security. The ever-increasing data gathered by Internet giants such as Google... View Details
Keywords: cybersecurity; Information
  • 05 Jan 2009
  • Research & Ideas

Most Popular Articles and Working Papers 2008

marketing resources is particularly difficult because decisions need to be made at many different levels—across countries, products, marketing mix elements, and different vehicles within elements of the mix... View Details
Keywords: by Staff
  • 14 May 2013
  • First Look

First Look: May 14

effective care teams and good management of local operations (clinical microsystems). Clinicians influence both, and local clinician leaders will have several key tasks. Publisher's link: http://www.nejm.org/doi/full/10.1056/NEJMp1301814 2006 View Details
Keywords: Sean Silverthorne
  • December 1996 (Revised July 1997)
  • Case

Studio Realty

By: Clayton M. Christensen and Bret J. Baird
Studio Realty created an "electronic open house" technology, by which home buyers sitting in a comfortable setting, could tour a home, viewing its rooms, its exterior, and surroundings, by clicking on digital images. Studio Realty attempted to sell or license its... View Details
Keywords: Technological Innovation; Internet and the Web; Sales; Demand and Consumers; Failure; Innovation and Management; Market Entry and Exit; Real Estate Industry
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  • 18 May 2015
  • News

The First Five Years: Anjali Vaidya (MBA 2010)

Yahoo, the challenge is to catalyze growth at an Internet company with tremendous assets. I’m learning every day how to inspire people to challenge conventional wisdom, use data to drive decisions, and tackle roadblocks proactively. I’ve... View Details
Keywords: Google; Yahoo; News, Library, Internet, and Other Services; Information
  • October 2001
  • Article

The On-Line Auction Phenomenon: Growth, Strategies, Promise, and Problems

By: Gillian Ku and Deepak Malhotra
Keywords: Internet and the Web; Auctions; Growth and Development; Strategy; Problems and Challenges
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  • June 2021
  • Case

HelloSelf: Search

By: John R. Wells and Benjamin Weinstock
In August 2018, after nearly six months of searching, Charles Wells was convinced that he should found HelloSelf to help people improve their sense of mental wellbeing. Those feeling mentally unwell would receive support from fully qualified clinical psychotherapists,... View Details
Keywords: Mental Health; Health Care and Treatment; Internet and the Web; Business Model; Product Launch
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  • May 2016 (Revised January 2018)
  • Case

Improving Repurchase Rates at zulily

By: Thales Teixeira and Sarah McAra
In February 2015, zulily cofounder and CEO Darrell Cavens faced a major challenge in his business, a Seattle-based daily deals site that catered to moms. The more he spent to acquire new customers, the less he retained them in the form of repeat purchases. This was an... View Details
Keywords: Zulily; Repurchase; E-commerce; Online Shopping; Fashion; Customer Relationship Management; Internet and the Web; Digital Marketing; Customer Satisfaction; Fashion Industry; Retail Industry; Seattle
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  • 01 Jun 2006
  • News

India Arrives

world’s fastest-growing free market democracy” read posters and banners all around the Swiss resort, while Indian success stories such as Infosys Technologies were the talk of movers and shakers at swank soirees. The spotlight continued... View Details
Keywords: Julia Hanna
  • 22 Feb 2011
  • Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

survivors, the future of e-commerce and other info tech industries seemed perilous. BusinessWeek.com recently ranked Amazon #6 in its annual list of most innovative companies; four of the other five are internet or computer businesses. In... View Details
Keywords: by Sean Silverthorne
  • 26 Aug 2013
  • Lessons from the Classroom

Built for Global Competition from the Start

Thanks to the Internet, entrepreneurs are no longer confined to a local geography when building a new business—the world can be their market from day one. But building a startup as a global business requires managers with skills and... View Details
Keywords: by Kim Girard; Education