Influencer Marketing - Publications - Faculty & Research

15 Feb 2011
First Look

First Look: Feb. 15

trades involving similar goods. It draws on archival, interview, and observational data mainly from New York state to analyze market participants' efforts to legitimize commerce and resolve a jurisdictional dispute. Building on literature... View Details

Keywords: Sean Silverthorne

21 Aug 2000
Research & Ideas

Faculty Research Looks to Latin America

individual countries that are driving these flows, but rather that the willingness has to be on the part of international investors to take risks. And emerging markets can't depend any longer on just international portfolios to allow for... View Details

Keywords: by Martha Lagace

30 Apr 2001
Research & Ideas

New Paths to Success in Asia

agree. In Japan, for example, Professor Lynda M. Applegate is working on a case on the launch of Nasdaq Japan. "This new venture is developing a hybrid financial market model for Japan that integrates Nasdaq's U.S. View Details

Keywords: by Alejandro Reyes & Deborah Blagg

28 May 2007
Research & Ideas

How Property Ownership Changes Your World View

beliefs that people hold. Important research has been done to demonstrate the material effects of property ownership, like increased access to credit. "However, I've been more interested in looking at the immaterial effects of how that View Details

Keywords: by Julia Hanna

19 Mar 2019
First Look

New Research and Ideas, March 19, 2019

P., and Julian Zlatev Abstract—Biases influence important decisions, but little is known about whether and how individuals try to exploit others’ biases in strategic interactions. Choice architects—that is, people who present choices to... View Details

Keywords: Dina Gerdeman

15 Apr 2008
First Look

First Look: April 15, 2008

Working PapersOrganizational Design and Control across Multiple Markets: The Case of Franchising in the Convenience Store Industry Authors:Dennis Campbell, Srikant M. Datar, and Tatiana Sandino Abstract Many companies operate units which are dispersed across... View Details

Keywords: Martha Lagace

02 Aug 2006
Research & Ideas

Investor Protection: The Czech Experience

Lauder-Železný saga is notable for several reasons. First, it's a cautionary tale for managers about an expropriation in an emerging market where the value of an entity can be diverted to insiders. In this case, the "tunneling"... View Details

Keywords: by Martha Lagace; Media & Broadcasting; Entertainment & Recreation

01 Dec 2015
First Look

December 1, 2015

different results and have divergent implications. We find evidence that the choice to pool is influenced by changes in the underlying newsvendor model parameters in our setting. In robustness tests, we show that choosing a pooling... View Details

Keywords: Sean Silverthorne

22 Sep 2009
First Look

First Look: September 22

Series, No. 15325, September 2009 Abstract Evidence on the "funding gap" for investment innovation is surveyed. The focus is on financial market reasons for underinvestment that exist even when externality-induced... View Details

Keywords: Martha Lagace

14 Nov 2006
First Look

First Look: November 14, 2006

Business School Case 707-012 Clearwater was trying to market value-added products in a traditionally commodities based industry while facing supply uncertainties and regulatory, environmental, and foreign exchange challenges. Clearwater... View Details

Keywords: Sean Silverthorne

03 Jun 2008
First Look

First Look: June 3, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=608081 Blogging at BzzAgent Harvard Business School Case 508-102 BzzAgent is a word-of-mouth marketing firm. The founder, Dave Balter, sees blogs as an important way to... View Details

Keywords: Martha Lagace

24 Jul 2012
First Look

First Look: July 24

portfolios, such as exposure to climate change, remain hidden. If this disclosure void continues to exist, the competitiveness of U.S. companies and its capital market will be at risk. While not a panacea, we believe that developing... View Details

Keywords: Sean Silverthorne

06 Oct 2015
First Look

October 6, 2015

unavoidably exert influence over politics through power that is generated by both structure and process. While both political economy and management scholars address international firms, neither field has an adequate understanding of the... View Details

Keywords: Sean Silverthorne

05 Feb 2001
What Do You Think?

Do MBA Programs Face “The Innovator’s Dilemma”?

students." In his words, this behavior should characterize well-respected programs. He asks, "Isn't 'adapting to change' almost a synonym for learning?" Little attention was given to the influence of alumni in shaping... View Details

Keywords: by James Heskett

15 Nov 2006
Research & Ideas

Lessons Not Learned About Innovation

rare, but too many executives swing for the fences with each new innovation. This not only marginalizes people who work on smaller projects, but also tends to result in projects modeled on existing market successes—that is, not that... View Details

Keywords: by Sean Silverthorne

19 Jan 2010
Sharpening Your Skills

Sharpening Your Skills: Managing the Economic Crisis

back on CSR programs—quite the opposite, says HBS professor V. Kasturi "Kash" Rangan. As a marketing scholar, Rangan is optimistic about strategic CSR efforts that provide value in communities and society. Key concepts include: Companies... View Details

Keywords: by Staff

25 Feb 2014
First Look

First Look: February 25

in the country's economy during the past two decades, have brought together a group of economists and political scientists to systematically examine the impact of a wide range of factors affecting the economy's collapse, from the cost of labor regulation and the... View Details

Keywords: Sean Silverthorne

04 Nov 2014
First Look

First Look: November 4

conclude, after one century of banking crisis this is the best of times for Mexican banking. Publisher's link: http://www.library.hbs.edu/forms/purchaseform/ November 2014 Journal of Competition Law & Economics Leveraging Market Power... View Details

Keywords: Sean Silverthorne

06 Oct 2014
Research & Ideas

Why Businesses Need a Language Strategy

and some of my other writings have described those. Companies like IBM have dedicated people working on their language strategy, and part of the reason is that they have 420,000 employees, representing 184 languages and 96 nationalities in many View Details

Keywords: Re: Tsedal Neeley

March 2025 (Revised March 2025)
Case

Seattle's Climate Pledge Arena: Ticket to a Greener Future

By: Rosabeth Moss Kanter and Jacob A. Small

Tim Leiweke reviewed how his development group and partners had completely rebuilt an aging Seattle landmark into the world’s greenest arena, carrying the visible name Climate Pledge Arena. It had attracted a new National Hockey League franchise, the Kraken, and... View Details