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Show Results For
- All HBS Web
(1,697)
- People (4)
- News (296)
- Research (1,169)
- Events (6)
- Multimedia (5)
- Faculty Publications (438)
- 01 Mar 2005
- News
Venture Capital’s Comeback
(SVB), headquartered in Santa Clara, California, wields enormous influence within the tightly knit venture community. So when the bank’s president and CEO, Ken Wilcox (MBA 1983), comes calling, it’s an important occasion — at least under... View Details
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
their wares on e-commerce platforms, marketing through social media channels, and finding new ways to reach customers. In this environment, Americans should remember to shop small and support their local businesses, many of which are... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How... View Details
- Web
Creating Brand Value - Course Catalog
communities? What types of value do they provide? How can brand communities be crowdsourced to help build brands? How are brand communities valuable to and dangerous for brands? How are they best managed? What is the role of influencer... View Details
- 01 Sep 2006
- News
Faculty Books
consumers. Comparing eight areas of policy — product liability law, product safety standards and recall, misleading advertising, comparative product tests, product labeling, quality standards, consumer contracts, and pricing — Trumbull shows that different conceptions... View Details
- 01 Mar 2013
- News
Alumni News | Bookshelf
how to develop sustainable processes for finding great ideas, driving them toward commercial success, and tracking their impact in the market and on the firm's resources. Your factory needs four building blocks, the authors tell us: a... View Details
- Profile
Laura Sandoval
business administration seriously. “It was a practical path and one I could enjoy,” she says. “There’s a part of me that’s analytical, and an even bigger part that’s creative. Marketing appealed to both.” Moving to “completely new... View Details
- 01 Mar 2014
- News
Research Brief: Better to Be Safe with a Sorry
Brooks, an assistant professor in the Negotiation, Organizations & Markets Unit. In a recent paper, Brooks offers a counter to that prevailing wisdom, detailing four study situations where an apology for things out of anyone's... View Details
- 01 Sep 2015
- First Look
First Look -- September 1, 2015
PUBLISHED PAPERS forthcoming Advances in Strategic Management Strategy Beyond Markets By: Figueiredo, John de, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, eds. Abstract—Since the early 1990s, strategy beyond View Details
Keywords: Sean Silverthorne
- 01 Dec 2018
- News
Research Is the Foundation
scholars alike. She notes, “It’s the kind of far-reaching influence only HBS can enable.” “I had an ambitious research agenda. Companies now span more languages, geographies, and cultures than ever, requiring workers to communicate... View Details
- 01 Apr 1997
- News
The Businesslike Gourmet: Karen Page on America's Foodservice Industry
among themselves. Productivity was enhanced because employees weren't making off-site luncheon excursions. What CEO wouldn't like all that? How much do the giant food companies influence American tastes? In their View Details
- Student-Profile
Yueran Ma
I grew up in Beijing, China. My mother teaches economics and management at a university. She had a big influence on my passion for economics and research. I used to listen to her commenting on economic issues during the commute from... View Details
- Student-Profile
Fanele Mashwama
financial markets, and will influence how willing financial intermediaries are to mediate markets for sovereign liabilities.” Both research interests are ultimately informed by a desire to understand... View Details
- 01 Dec 2017
- News
Yoga Inc.
phenomenon it pretty much created. “From the foundation of yoga wear, we started a category that before us did not exist,” says Vivien Yeung (MBA 2001), Lululemon’s chief strategy officer. Understanding the public consumption ritual around yoga offers View Details
Keywords: Deborah Halber
- April 17, 2023
- Article
Crypto-Influencers Give Poor Investment Advice—and the SEC Is Taking Notice
By: Joseph Pacelli
Keywords: Cryptocurrency; Power and Influence; Investment; Governing Rules, Regulations, and Reforms; Investment Return; Consumer Behavior
Pacelli, Joseph. "Crypto-Influencers Give Poor Investment Advice—and the SEC Is Taking Notice." Promarket (April 17, 2023).
- 26 Aug 2016
- News
Improving Wellness Through Better Nutrition
With a background in consumer health care at Johnson & Johnson, when Beth Burrough (MBA 1991) joined Mom’s Meals Nourishcare as a partner and chief marketing officer in 2006, she already understood the company’s potential to improve the... View Details
- 24 Apr 2012
- First Look
First Look: April 24
http://www.hbs.edu/research/pdf/11-021.pdf How Do Risk Managers Become Influential? A Field Study of Toolmaking and Expertise in Two Financial Institutions Authors:Matthew Hall, Anette Mikes, and Yuval Millo Abstract In this study, we examine transformations in the... View Details
Keywords: Carmen Nobel
- 01 Mar 2016
- News
Case Study: Paper Chase
customers, it is hard to match the interaction of the kiosk. At the heart of the challenge is the question of positioning: Lovepop makes a product that looks a bit like a greeting card, but acts much more like a gift. “How do we position our product in a View Details
- 08 Aug 2018
- Sharpening Your Skills
Parmigiano-Reggiano, Jane Austen, and Other Things You Didn't Know About Finance
State Street Global Advisers is responding the expanding influence of impact investing. What Jane Austen and Mel Brooks Can Teach Us About Finance A new book links the fundamentals of finance to several centuries of literature, history,... View Details
- 01 Dec 2013
- News
Plugged In
When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing... View Details