Publications

Publications

Filter Results: (3,742) Arrow Down
Filter Results: (3,742) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 49 of 3,742 Results →
  • 2015
  • Book

Strong Brands, Strong Relationships

By: Susan Fournier, Michael Breazeale and Jill Avery
From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details
Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Advertising Industry; Apparel and Accessories Industry; Consumer Products Industry
Related

    How Will You Measure Your Life?

    In 2010 world-renowned innovation expert Clayton M. Christensen gave a powerful speech to the Harvard Business School's graduating class. Drawing upon his business research, he offered a series of guidelines for finding meaning and happiness in life. He used... View Details

    • October 2023 (Revised February 2024)
    • Case

    Bizongo and e-B2B in India

    By: Álvaro Rodríguez Arregui and Radhika Kak
    Bizongo, an Indian e-B2B platform was co-founded by three college graduates in 2015 with the goal of creating the "Alibaba of India" when the B2B e-commerce landscape was practically non-existent. The founders saw a significant opportunity in connecting mid-sized... View Details
    Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Digital Platforms; E-commerce; Business Strategy; India
    Related
    • 2022
    • Article

    Values and Inequality: Prosocial Jobs and the College Wage Premium

    By: Nathan Wilmers and Letian Zhang
    Employers often recruit workers by invoking corporate social responsibility, organizational purpose, or other claims to a prosocial mission. In an era of substantial labor market inequality, commentators typically dismiss these claims as hypocritical: prosocial... View Details
    Keywords: Corporate Social Responsibility and Impact; Equality and Inequality; Wages; Recruitment
    Related
    • December 2014
    • Article

    Rethink What You 'Know' about High-Achieving Women

    By: Robin Ely, Pamela Stone and Colleen Ammerman
    On the occasion of the 50th anniversary of the admission of women to Harvard Business School's MBA program, the authors, who have spent more than 20 years studying professional women, set out to learn what HBS graduates had to say about work and family and how their... View Details
    Related
    • 01 Sep 2023
    • News

    That Was Then, This Is Now

    It started with a question. But before that, it started in the classroom. Tony Deifell (MBA 2002) loved the discussions in his LEAD course, taught by Professor (and now former Dean) Nitin Nohria; wanting to make them more tangible, Deifell adapted the idea of... View Details
    Keywords: Photographed by Tony Deifell (MBA 2002); edited by Julia Hanna. Above: Heidi Brooks, photographed in 2003 and 2023.; life experience; family; leadership
    • 16 Feb 2024
    • Research & Ideas

    As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

    overhaul of how policymakers, educators, and employers devise, construct, and manage career pathways, which are the routes aspiring workers take as they graduate from education and training to gainful employment. A white paper from the... View Details
    Keywords: by Rachel Layne; Information Technology; Technology
    • Web

    FAQs - Doctoral

    work authorization if selected. Upon completion of the program, students must return to their home institution to complete their undergraduate degrees. We are unable to sponser participants from institutions outside of the U.S., recent graduates, or View Details
    • 12 Feb 2024
    • News

    Dale LeFebvre to Receive Horatio Alger Award

    Dale LeFebvre (MBA 1998), founder and executive chairman of 3.5.7.11 Investments, was recently named by the nonprofit Horatio Alger Association of Distinguished Americans as a recipient of the 2024 Horatio Alger Award. For more than 75 years, the award has been... View Details
    Keywords: Securities, Commodities, and Other Financial Investments; Finance
    • 01 Mar 2019
    • News

    The Burden Legacy

    William A.M. Burden Sr. graduated from Harvard College in 1900. (Harvard University Archives) William A.M. Burden Sr. graduated from Harvard College in 1900. (Harvard University Archives) For nearly half a... View Details
    Keywords: Linda Kush
    • 01 Sep 2023
    • News

    Solving for Z

    these include AltFinance, a joint venture with rival investment management firms Ares and Oak Tree that seeks to attract, train, and provide career opportunities for graduates of historically Black colleges and universities; and the... View Details
    Keywords: Alexander Gelfand; Illustrations by Doug Chayka; Administration of Human Resource Programs; Government
    • Web

    Our Mission | About

    ways of making a positive difference: as an investor, as a general manager, as an entrepreneur, as an active citizen of your community. Indeed, what distinguishes Harvard Business School is that our graduates provide leadership in all... View Details
    • Web

    Frequently Asked Questions - MBA

    total of five years of financial aid from HMS and HBS toward the MD/MBA degrees. What specialties/careers do MD/MBA’s pursue? There is no end to the opportunities you can find or make for yourself after you graduate from the MD/MBA... View Details
    • Web

    Other Opportunities - MBA

    Sponsorships Annual Cost of Attendance Summer Fellowships Career Support & Exploration Funds Fast Facts MBAid Stories Consumer Information RISE Career Fellowship Samvid Scholars Samvid Scholars was established in 2021 by Samvid Ventures to invest in the View Details
    • Web

    First-Generation Students - MBA

    First-Generation Students First-Generation Students First Gen+ Webinar for prospective students. First Gen+ Infographic Logo Text Students who are the first in their family to attend college. Students who are the first in their family to pursue a View Details
    • 21 Dec 2023
    • Blog Post

    Top 10 MBA Voices Blogs of 2023

    While all cases help broaden the perspectives of future leaders, students find some to be more meaningful than others. Read More>>> DISPELLING MYTHS ABOUT HBS THROUGH MY SUMMER VENTURE IN MANAGEMENT PROGRAM EXPERIENCE Graduating... View Details
    • Web

    Courses | Social Enterprise | Harvard Business School

    projects; integrate social enterprise topics through required papers or projects in other courses; and cross-register for courses in other select graduate programs. 2024-25 Elective Courses (pdf) Social Enterprise Courses, 2024-25... View Details
    • 02 Jun 2022
    • Research & Ideas

    Blissful Thinking: When It Comes to Finding Happiness, 'Your Dreams Are Liars'

    When Arthur Brooks was interviewing for his job, longtime Harvard Business School professor Len Schlesinger asked him, “What can you teach that really only you can teach—and that we need and don’t have?” Brooks responded that he’d been hearing about data on HBS View Details
    Keywords: by Dan Morrell
    • Web

    Cold Calling - Christensen Center for Teaching & Learning

    for example, call on a student from the same geographic region as the company in the case or a graduate of the same school as the case protagonist. This approach can be used to lighten the mood or add humor to the cold call as opposed to... View Details
    • Web

    RISE Career Fellowship - MBA

    Career Fellow program provides funding for one graduating student to work for a growing business that is creating economic opportunity for marginalized communities in the US. This unique one-year experience is designed to have a lasting... View Details