Publications

05 Mar 2019
Blog Post

"It is Possible to Walk Away from Situations that Make You Unhappy": Cauvery Patel, MBA 2016

In her first post-MBA role, Cauvery Patel decided to expand her skillset in "strategic thinking and analysis" by assuming a corporate strategy role at a large technology company. "I was attracted to it," she says,... View Details

2003
Book

Profits You Can Trust: Spotting and Surviving Accounting Landmines

By: H. David Sherman, S. David Young and Harris Collingwood

Profits You Can Trust gives managers, directors, lenders, audit partners and analysts a clear framework to demystify global financial reporting in a market fraught with danger. Filled with provocative and enlightening examples, it offers a fresh perspective and clear... View Details

Keywords: Accounting; Corporate Finance; Economics; Financial Reporting

January 2004 (Revised February 2006)
Case

Raymond James Financial

Raymond James Financial (RJF) currently sells financial services through two channels. It is considering adding a third in the "middle" of the other two. The current strategy has one channel with employees and another with independent contractors. These attract very... View Details

Keywords: Organizational Change and Adaptation; Salesforce Management; Marketing; Distribution Channels; Human Resources; Financial Services Industry; Service Industry

March 1996 (Revised February 1999)
Case

Vistakon: 1 Day Acuvue Disposable Contact Lenses

By: Alvin J. Silk, Bruce Issacson and Marie Bell

Vistakon, an independent and entrepreneurial subsidiary of Johnson & Johnson, pioneered the production and marketing of disposable contact lenses with the 1987 launch of Acuvue, the first disposable extended-wear lens--a soft contact lens that patients wear for a... View Details

Keywords: Advertising Campaigns; Business Subsidiaries; Business Startups; Corporate Entrepreneurship; Price; Risk Management; Marketing; Product Positioning; Production; Performance Effectiveness; Consumer Products Industry; United States

January 2009 (Revised February 2009)
Case

Grupo Bimbo: Growth and Social Responsibility

By: V. Kasturi Rangan and Regina Garcia-Cuellar

Bimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its corporate social responsibility... View Details

Keywords: Global Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Reputation; Expansion; Food and Beverage Industry; Mexico

Career Coach

Okan Okutgen

Okan (Princeton BSE ‘11, HBS MBA ’15) has years of experience in the tech startup world as a go-to-market leader, general manager and strategic finance leader. He has served as Head of Global Sales Operations & Strategy, Head of APAC... View Details

February 2023 (Revised April 2023)
Case

Kvadrat: Focus, Execute, and Grow

By: Boris Groysberg and Sarah L. Abbott

Kvadrat was a family-owned global textiles company. The company had enjoyed impressive top-line growth and was shifting gears to emphasize profitability via a shorter strategic agenda. Agenda items included: U.S. expansion, generating improved margins in its consumer... View Details

Keywords: Growth; Culture; International Expansion; Organization; Family Business; Leadership; Growth and Development; Strategy; Organizations; Supply Chain; Family Ownership; Profit; Organizational Culture; Denmark

30 Jul 2019
Blog Post

Leadership That Defines you – Reflecting on my Time at HBS

attention to what they do, rather than what they say." Actual strategies are manifested by the products, processes, and services that managers allocate resources to rather than the ideas generated in... View Details

March 2011 (Revised February 2014)
Case

Cree, Inc.: Which Bright Future?

By: David J. Collis, Mary Furey and Matthew Shaffer

After its founding in the late 1980s, Cree Inc. quickly grew into a major player in the emerging LED market. By 2007, technological improvements in LEDs had made them suitable for TV, computer, and mobile "backlighting"; and concerns over global warning led to calls to... View Details

April 2019
Article

Mitigating Malicious Envy: Why Successful Individuals Should Reveal Their Failures

By: Alison Wood Brooks, Karen Huang, Nicole Abi-Esber, Ryan W. Buell, Laura Huang and Brian Hall

People often feel malicious envy, a destructive interpersonal emotion, when they compare themselves to successful peers. Across three online experiments and a field experiment of entrepreneurs, we identify an interpersonal strategy that can mitigate feelings of... View Details

Keywords: Emotions; Perception; Interpersonal Communication; Communication Strategy

Read Now

22 Feb 2018
Blog Post

Five Steps to Jump Start Your MBA Recruiting at HBS

an effective and tailored recruiting strategy. 5. Determine Your Strategy –In addition to exploring our recruiting platform and Recruiting Guide, we also encourage you to contact your industry specific Recruiting Relations Manager who can... View Details

Keywords: All Industries

December 2008 (Revised March 2009)
Case

The Metropolitan Opera (A)

By: Anita Elberse and Crissy Perez

In April 2007, the New York City Metropolitan Opera's general manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the "Live in HD" program has received... View Details

Keywords: Arts; Technological Innovation; Marketing Strategy; Nonprofit Organizations; Competitive Advantage; Entertainment and Recreation Industry

March 1992 (Revised March 1998)
Case

Adam Opel AG (B)

By: Hugo Uyterhoeven

Should General Motors make a strategic manufacturing investment in East Germany after becoming number one in this market through an aggressive marketing strategy? The proposal, dependent on government assistance and based on a number of uncertain economic assumptions,... View Details

Keywords: Transformation; Investment; Government and Politics; Leadership; Marketing Strategy; Production; Organizational Structure; Strategy; Germany

Web

Initiatives & Projects - Faculty & Research

impact investing sector by studying the universe of portfolio companies that seek to generate social benefits alongside financial returns. Impact-Weighted Accounts The Impact-Weighted Accounts (IWA) Project was established in July of 2019... View Details

14 Dec 2010
First Look

First Look: Dec. 14

Abstract An organization's compensation strategy plays a critical role in motivating workers and attracting high-performing employees. Most of the research linking compensation to strategy relies on the... View Details

Keywords: Sean Silverthorne

November 2015 (Revised May 2016)
Case

Aspiring Minds

By: Karim R. Lakhani, Marco Iansiti and Christine Snively

By 2015, India-based employment assessment and certification provider Aspiring Minds had helped facilitate over 300,000 job matches through its assessment tools. Aspiring Minds' flagship product, the Aspiring Minds Computer Adaptive Test (AMCAT), used machine learning... View Details

Keywords: Information Technology; Strategy; Higher Education; Technological Innovation; Employment; Technology Industry; India; China

31 May 2017
News

You Can Blame Wall Street For Your Crappy Flight

February 2021
Article

How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice

By: Ryan W. Buell and Basak Kalkanci

Amid growing calls for transparency and social and environmental responsibility, companies are employing different strategies to improve consumer perceptions of their brands. Some pursue internal initiatives that reduce their negative social or environmental impacts... View Details

Keywords: Sustainable Operations; Corporate Social Responsibility; Operational Transparency; Corporate Social Responsibility and Impact; Operations; Environmental Sustainability; Consumer Behavior; Perception

SSRN