Fuel - Publications - Faculty & Research

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

discuss each of these myths in turn. Size Of The Reward Loyalty programs do not really work in grocery stores because the rewards that grocery retailers can afford to offer are too small. They cannot offer better rewards, according to conventional wisdom, because of... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

29 Sep 2008
Research & Ideas

Financial Crisis Caution Urged by Faculty Panel

much more complicated due in part to the development of mortgage brokers. The new system fueled a bevy of mortgage backed securities and derivatives that were terribly difficult for experts to comprehend, he said. Too much leverage... View Details

Keywords: by Martha Lagace; Financial Services

01 Dec 2022
News

December 2022 Alumni and Faculty Books and Podcasts

crooks, all fueled by greed, stupidity, and a keen desire to look the other way. And even when they were looking in the right direction, all of these people and entities saw nothing. Gina was the Penn and Teller of misdirection, acting... View Details

06 Dec 2018
News

Source Code

half-time. The return to research was fueled by a breakthrough from the team—a new theory arguing that the cortex is not only processing all the information our senses are collecting but processing locations too. “Each little part of the... View Details

Keywords: Dan Morrell; illustrations by Daniel Hertzberg

01 Dec 2012
News

From Where We Stand

caused by the tendency to focus on quarterly earnings growth and the necessity to appeal to shareholders who are not long-term investors. These two factors have, in many cases, spurred short-term decision making and therefore long-term sub-optimization. They have also... View Details

15 Jan 2013
First Look

First Look: January 15

case:http://hbr.org/search/713050-PDF-ENG Brazil's Enigma: Sustaining Long-Term Growth Alfaro, Laura, and Hilary WhiteHarvard Business School Case 713-040 Over the past decade, Brazil's future as a leading world economic power appeared certain. An expanding middle... View Details

Keywords: Sean Silverthorne

24 Jul 2007
First Look

First Look: July 24, 2007

conclusion, the ecosystem appears to be working well and recovering from the financial excesses of the late 1990s. Software and hardware platforms are witnessing significant innovation and evolution, which is, in turn, fueling innovation... View Details

Keywords: Martha Lagace

Publications