Food and Beverage Industry - Publications - Faculty & Research

Prior to the Motor Carrier Act of 1980, companies with private trucking fleets were generally prohibited from selling transportation services to other companies. The deregulation of the trucking industry in 1980 allowed private carriers to offer for-hire transportation... View Details

Keywords: Cost Management; Revenue; Governing Rules, Regulations, and Reforms; Marketing Strategy; Distribution; Service Operations; Sales; Salesforce Management; Transportation; Food and Beverage Industry

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February 1988 (Revised May 1989)
Case

Citicorp Diners Club

By: W. Earl Sasser and Lucy N. Lytle

Keywords: Food and Beverage Industry

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November 1987
Background Note

Note on Advertising Effectiveness in the Beer Industry

By: Malcolm S. Salter

Keywords: Advertising Campaigns; Performance Effectiveness; Food and Beverage Industry

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November 1987 (Revised February 1988)
Case

Loblaw Companies Ltd.--1987

By: Ray A. Goldberg

Keywords: Food and Beverage Industry; Canada

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July 1987
Case

Frito-Lay, Inc.: The New Data Center

By: James I. Cash Jr.

Keywords: Information Technology; Food and Beverage Industry

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June 1987
Supplement

Au Bon Pain: Interviews with Ron Shaich and Len Schlesinger, Video

By: W. Earl Sasser, Christopher Hart and Lucy N. Lytle

To be used with Au Bon Pain: The French Bakery Cafe, the Partner/Manager Program. View Details

Keywords: Employee Relationship Management; Human Resources; Management Systems; Selection and Staffing; Programs; Partners and Partnerships; Food and Beverage Industry

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March 1987 (Revised October 1993)
Case

Au Bon Pain: The French Bakery Cafe, The Partner/Manager Program

By: W. Earl Sasser

In recent years, Au Bon Pain (ABP), a chain of upscale French bakeries/sandwich cafes based in Boston, confronted a set of human resource problems endemic to the fast food industry (i.e., a labor shortage which made it difficult to attract and maintain quality crew... View Details

Keywords: Motivation and Incentives; Managerial Roles; Retention; Employees; Performance Improvement; Recruitment; Problems and Challenges; Compensation and Benefits; Food and Beverage Industry; Food and Beverage Industry; Boston

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February 1987 (Revised November 1991)
Supplement

Distillers Company plc (B)

By: W. Carl Kester and Richard P. Melnick

Keywords: Food and Beverage Industry

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February 1987 (Revised November 1991)
Supplement

Distillers Company plc (C)

By: W. Carl Kester and Richard P. Melnick

Keywords: Food and Beverage Industry

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February 1987 (Revised November 1991)
Supplement

Distillers Company plc (D)

By: W. Carl Kester and Richard P. Melnick

Keywords: Food and Beverage Industry

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February 1987 (Revised November 1991)
Supplement

Distillers Company plc (E)

By: W. Carl Kester and Richard P. Melnick

Keywords: Food and Beverage Industry

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December 1986
Case

General Mills, Inc.: Manufacturing Year 2000 Task Force

By: Ray A. Goldberg and Juan Enriquez-Cabot

Keywords: Food and Beverage Industry

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November 1986 (Revised December 1992)
Case

Kentucky Fried Chicken (Japan) Ltd.

By: Christopher A. Bartlett

Describes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful.... View Details