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- All HBS Web
(1,500)
- People (1)
- News (296)
- Research (1,025)
- Events (2)
- Multimedia (2)
- Faculty Publications (686)
- September 1985
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (B)
By: John A. Quelch
The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details
Keywords: Distribution; Crisis Management; Innovation and Invention; Product Marketing; Food and Beverage Industry
Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (B)." Harvard Business School Case 586-036, September 1985.
- 26 Feb 2014
- Research & Ideas
How Grocery Bags Manipulate Your Mind
report their preliminary findings in their working paper BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment. (The collaborative effort addresses each of their particular interests. Karmarkar, an assistant professor and... View Details
- November 1987
- Background Note
Note on Advertising Effectiveness in the Beer Industry
Salter, Malcolm S. "Note on Advertising Effectiveness in the Beer Industry." Harvard Business School Background Note 382-096, November 1987.
- Web
Student Clubs | MBA
Family Business Club Finance Club FinTech Club First Generation Students Club Food and Agriculture Club Football/Soccer Club Formula One Club French-Speaking Club Future of Mobility Future of Work Club G Gaming and Game Industry Club... View Details
- 01 Dec 2007
- News
Faculty Books
Perspectives on Risk and Regulation: The FDA at 100 edited by Arthur Daemmrich and Joanna Radin (Chemical Heritage Foundation) In a period of rapid scientific and market changes, success in regulating food... View Details
- 01 Jun 2018
- News
What I Do: Minnie Ingersoll (MBA 2002)
Shift—I manage finance, I manage our marketing team, I manage the board, I manage recruiting.” While it’s been a departure, Ingersoll says the role has remained consistent from the way it was described during her first interview for the... View Details
- 12 Feb 2025
- Blog Post
How risk can be the key to a sustainable future with Sophie Levin (MS/MBA: Engineering Sciences 2022)
venture firm called The Engine. During my second internship at The Engine, I discovered cell-cultured meat. I was immediately captivated by the potential of growing meat without animals! It felt like a revolutionary solution to multiple global challenges—particularly... View Details
- 25 Mar 2025
- Blog Post
ClimateCAP 2025 & ClimateCAP Fellowship
ClimateCAP is an initiative manage by Duke University’s Fuqua School of Business whose mission is to prepare business leaders to understand and respond to the climate challenge. They provide learning resources for MBA students interested in the intersection of business... View Details
- Web
Frequently Asked Questions - Alumni
associated costs to anticipate? There is no membership fee for the 2025 membership cycle. Some associated costs to participating may come up throughout the year: Commuting-related expenses, such as gas, parking, transit passes, etc. Food... View Details
- 19 Mar 2015
- News
Walter Salmon Remembered
I approached him, and he picked up the telephone and called a former student at General Foods who agreed to hire me for the summer. That resulted in my eventually working there full-time, and it launched my View Details
- 19 Feb 2018
- Sharpening Your Skills
Amazoned: Is Any Industry Safe?
announced earlier this month intention to join megapartners Warren Buffett and JPMorgan Chase on some still mysterious project in the fastest-growing market of them all, health care. These stories from our archive suggest the great impact... View Details
- October 2013 (Revised June 2014)
- Case
Demarketing Soda in New York City
By: John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop and Christine Snively
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details
Keywords: Soda; Public Health; Business And Public Policy; Obesity; Business and Government Relations; Public Sector; Strategy; Marketing Strategy; Marketing; Health; City; Food and Beverage Industry; New York (city, NY)
Quelch, John A., Margaret L. Rodriguez, Carin-Isabel Knoop, and Christine Snively. "Demarketing Soda in New York City." Harvard Business School Case 514-003, October 2013. (Revised June 2014.)
- 01 Dec 2003
- News
Rural Renewal
the much-neglected soil back to life through rotational grazing. “Nutrients cycle from the grass through our cows and sheep, and wind up back in the soil,” explains Reade. The global market for organic food... View Details
- 16 Jan 2014
- News
Learning from Helping Others
with local public and private schools, enabling students to volunteer at All Souls on a regular basis. Young school children set tables and make centerpieces while older ones prepare food and wait on guests. "Students come away from the... View Details
- 31 Mar 2022
- Blog Post
Setting Interns Up for Success at Your Startup
silk and apply it to food, creating natural protection that slows spoiling and keeps food fresher for longer. Products can be integrated at any time from farm to shelf, allowing food producers, processors,... View Details
Keywords: Entrepreneurship
Henry P. Crowell
Whereas traditional producers marketed oatmeal to wholesalers, Crowell packaged and marketed his brand of oatmeal, Quaker Oats, nation-wide as a breakfast cereal, a unique product at the time. Crowell... View Details
Keywords: Food & Tobacco
- 17 Sep 2020
- News
HBS Goes Back To School
community,” says Andrew Falzone, director of campus and food services. AUGUST 6 This chronicle of the HBS’s Re-entry Pilot Day by Marketing and Communications writer Shona Simkin offers an inside look at how... View Details
- June 2010
- Teaching Note
Monsanto: Helping Farmers Feed the World (TN)
By: David E. Bell and Mary Louise Shelman
Teaching Note for [510025]. View Details
- 28 Mar 2017
- First Look
First Look at New Research, March 28
marketing organization, selling 46 products, including pouched milk, cheese, butter, ice cream, and infant food through a million retailers across the country, and is the View Details
Keywords: Sean Silverthorne
- Portrait Project
Kelly O’Neil
I will find value in what the world discards. As a child, I dreaded taking out the compost. Walking all the way across the yard with a bucket of fresh smelly food for the compost heap was absolute torture. I couldn't believe that putrid... View Details