Food Marketing - Publications - Faculty & Research

08 May 2018
First Look

First Look at New Research and Ideas, May 8, 2018

unexpected networking opportunities, generating a tight community of German businesspeople in India. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54465 How Scheduling Can Bias Quality Assessment: Evidence from Food... View Details

Keywords: Sean Silverthorne

May 1990
Case

PepsiCo and Madonna

By: John A. Quelch

In 1989, PepsiCo withdrew an advertising campaign featuring Madonna following complaints from religious groups regarding the content of a Madonna video. View Details

Keywords: Ethics; Religion; Advertising Campaigns; Brands and Branding; Food and Beverage Industry; United States

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27 Jan 2011
News

The Joys of Cooking

THE JOYS OF COOKING: Bibi Kasrai (MBA '96) has hit an entrepreneurial sweet spot as the Harvard Cookie Girl. After years in high-tech marketing and non-profit fundraising, Bibi Kasrai (MBA ’96) found a way to blend her talent for business... View Details

Keywords: Educational Support Services; Educational Services

Henry P. Crowell

Whereas traditional producers marketed oatmeal to wholesalers, Crowell packaged and marketed his brand of oatmeal, Quaker Oats, nation-wide as a breakfast cereal, a unique product at the time. Crowell... View Details

Keywords: Food & Tobacco

17 Sep 2020
News

HBS Goes Back To School

community,” says Andrew Falzone, director of campus and food services. AUGUST 6 This chronicle of the HBS’s Re-entry Pilot Day by Marketing and Communications writer Shona Simkin offers an inside look at how... View Details

June 2010
Teaching Note

Monsanto: Helping Farmers Feed the World (TN)

By: David E. Bell and Mary Louise Shelman

Teaching Note for [510025]. View Details

Keywords: Food; Production; Adoption; Leadership Style; Globalized Markets and Industries; Performance Productivity; Agriculture and Agribusiness Industry; Biotechnology Industry

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September 1985
Case

H.J. Heinz Co.: Plastic Bottle Ketchup (B)

By: John A. Quelch

The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details

Keywords: Distribution; Crisis Management; Innovation and Invention; Product Marketing; Food and Beverage Industry

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2022
Working Paper

Consumer Reviews and Regulation: Evidence from NYC Restaurants

By: Chiara Farronato and Georgios Zervas

We investigate the informativeness of hygiene signals in online reviews, and their effect on consumer choice and restaurant hygiene. We first extract signals of hygiene from Yelp. Among all dimensions that regulators monitor through mandated restaurant inspections, we... View Details

Keywords: Restaurants; Reviews; Hygiene; Yelp; Regulation; Food; Governing Rules, Regulations, and Reforms; Consumer Behavior

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Read Now

A marketing genius, Gallo targeted the “low end” of the wine market when he introduced Thunderbird in the 1950s. The marketing strategy was a resounding success, and Gallo sold... View Details

Keywords: Food & Tobacco

June 1984
Case

Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers

By: Thomas K. McCraw and Richard S. Tedlow

Keywords: Business and Government Relations; Monopoly; Courts and Trials; Food and Beverage Industry; United States

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13 May 2013
Blog Post

This husband, father and former pilot in the Marine Corps takes on HBS and his vision of changing communities for the better.

talk to two classmates from the same company, that worked in the same country, are from the same city, but that have two completely different sets of experiences and aspirations. I want to start businesses that change communities for the better. In particular, I want... View Details

01 Jun 2008
News

Immersion Program Digs Deep

was charged with discovering what happens to all of the uneaten prepared food in the city; they came away with a government incentive scheme to reduce the leakage of untreated food waste into the animal feed... View Details

Keywords: immersion; Business Schools & Computer & Management Training; Educational Services

Profile

Laura Sandoval

General Mills. There, she worked on two snack brands, Larabar and Food Should Taste Good, before rotating to a sales marketing role in Philadelphia. “My biggest lesson during that time? The critical... View Details

28 May 2019
News

Case Study: Building the Base

potential subscribers,” he says. The Question: News Bling has been focused on growing its audience, believing it would need to reach at least 50,000 to confirm market fit. Without any paid advertising, the subscriber base has reached... View Details

Keywords: Jen McFarland Flint; News, Library, Internet, and Other Services; Information

June 2006
Teaching Note

Cola Wars Continue: Coke and Pepsi in 2006 (TN)

By: David B. Yoffie

Teaching Note to 706447. View Details

Keywords: Industry Structures; Competitive Strategy; Revenue; Price; Brands and Branding; Emerging Markets; Growth and Development; Profit; Performance; Food and Beverage Industry; United States

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Austin was instrumental in building Coke’s international presence. This was dramatically exhibited by his development of an exclusive agreement to market Coke in China in 1978. During his tenure as Coke’s third CEO, the company produced... View Details

Keywords: Food & Tobacco

10 Jun 2022
Blog Post

New Venture Competition 2022: Business and Environment Ventures

sustainable food future. We’re engineering microalgae to be sustainable and cost-efficient substitutes for palm oils. TROVEMarketCaroline Walton, MBA 2023; Andrew Morgan, MBA 2023The packaged food industry... View Details

19 Dec 2018
Sharpening Your Skills

New Year, New Habits

number of actions that build society. The following studies reveal proven methods of encouraging healthy eating and exercise. A Simple Way for Restaurant Inspectors to Improve Food Safety Basic tweaks to the schedules of View Details

Keywords: by Sean Silverthorne

October 2014
Article

Making Charity Pay

By: Michael I. Norton and Jill Avery

Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details