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Publications

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  • All HBS Web  (4,175)
    • People  (4)
    • News  (1,248)
    • Research  (2,338)
    • Events  (19)
    • Multimedia  (15)
  • Faculty Publications  (1,145)

Show Results For

  • All HBS Web  (4,175)
    • People  (4)
    • News  (1,248)
    • Research  (2,338)
    • Events  (19)
    • Multimedia  (15)
  • Faculty Publications  (1,145)
← Page 49 of 4,175 Results →
  • 05 Jul 2006
  • Working Paper Summaries

The Power of Stars: Do Stars Drive Success in Creative Industries?

Keywords: by Anita Elberse; Entertainment & Recreation; Motion Pictures & Video; Financial Services
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

the future. (See "The Medium's Many Messages" for more on the formats and language of Internet advertising.) A Total Marketing Environment Dollar totals for ad purchases, however, tell only part of the story. Martin Sorrell(MBA... View Details
Keywords: by Susan Young
  • 02 Sep 2015
  • Research & Ideas

Explaining China's Crash

After more than a decade of nearly can’t-miss growth, China’s stock market began a precipitous summer slide that has spooked investors worldwide. In July, the Shanghai composite index dropped 15 percent from June, prompting the People’s... View Details
Keywords: by Christina Pazzanese; Financial Services
  • 21 Nov 2016
  • Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

negative-return activities requires good links with changing market realities. On average, companies spend 10 percent of revenues on selling activities—often much more in many B2B markets, he says. But if View Details
Keywords: by Michael Blanding

    Mattias E. Fibiger

    Mattias Fibiger is the Poronui Associate Professor of Business Administration in the Business, Government, and International Economy (BGIE) Unit. A historian by training, he conducts research on Asia's twentieth century. He teaches in the Business, Government, and... View Details
    • 04 Mar 2002
    • Research & Ideas

    Don’t Lose Money With Customers

    series of articles and HBS Working Papers, he explores the process of how firms in business-to-business markets manage customer relationships. As a frame of reference, Narayandas explains that modern View Details
    Keywords: by Peter K. Jacobs
    • 27 Jul 2010
    • First Look

    First Look: July 27

    Executives Changing Employers Authors:Francois Brochet, Gregory S. Miller, and Suraj Srinivasan Abstract We examine whether strong relations between managers and market participants lead to View Details
    Keywords: Martha Lagace
    • 08 Aug 2014
    • News

    Seeing what leaders miss

    • 28 Jul 2008
    • Research & Ideas

    Making the Decision to Franchise (or not)

    From neighborhood to neighborhood—even from block to block—customers have different tastes in the products they buy and the retail experience they find most enjoyable. As a business owner operating stores across multiple markets, is it possible to please everyone? Can... View Details
    Keywords: by Julia Hanna; Retail
    • September 1994
    • Supplement

    Otis Elevator Company: China Joint Venture (E-2)

    By: Michael Y. Yoshino
    Describes what happened and presents the perspectives of the three executives who played key roles in the process. A rewritten version of an earlier case. View Details
    Keywords: Joint Ventures; Globalization; Global Strategy; Market Entry and Exit; China
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    Yoshino, Michael Y. "Otis Elevator Company: China Joint Venture (E-2)." Harvard Business School Supplement 395-063, September 1994.

      Myra M. Hart

      Myra Hart's research focus is high potential entrepreneurship.  She has taught MBA and executive programs, co-chaired the entrepreneurship unit, and led several HBS initiatives. As a founding memberView Details

      Keywords: consumer products; e-commerce industry; education industry; real estate; retailing
      • 30 Nov 2011
      • Research & Ideas

      Only Capitalists Can Save Capitalism

      If capitalism was a stock, the market would appear rather bearish on its future. Bank failures, economic crises, and middle-class riots across the globe appear symptomatic of large systemic weaknesses in the View Details
      Keywords: by Maggie Starvish
      • 04 Jul 2005
      • Research & Ideas

      Should You Outsource Your Marketing?

      marketing to reach prospective customers. Q: What is the role of the head marketing executive who oversees an outsourcing program in his or her department? A: The skills... View Details
      Keywords: by Poping Lin
      • 27 Sep 2016
      • First Look

      September 27, 2016

      development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other segments of... View Details
      Keywords: Sean Silverthorne
      • 12 Oct 1999
      • Research & Ideas

      Confronting the Challenges that Face Bricks-and-Mortar Stores

      What does cyberspace mean for physical retail space? Has online shopping changed the fundamentals of retailing? How should managers evaluate new in-store technologies? Harvard Business Review posed these questions to three retail View Details
      Keywords: by Raymond Burke; Retail
      • September 2024
      • Case

      Barbie: Reviving a Cultural Icon at Mattel (Abridged)

      By: Elie Ofek, Ryann Noe and Sarah Mehta
      The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to decades of... View Details
      Keywords: Gender; Intellectual Property; Brands and Branding; Marketing Strategy; Public Opinion; Business Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry
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      Ofek, Elie, Ryann Noe, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel (Abridged)." Harvard Business School Case 525-020, September 2024.
      • December 2021
      • Article

      Entrepreneurial Learning and Strategic Foresight

      By: Aticus Peterson and Andy Wu
      We study how learning by experience across projects affects an entrepreneur's strategic foresight. In a quantitative study of 314 entrepreneurs across 722 crowdfunded projects supplemented with a program of qualitative interviews, we counterintuitively find that... View Details
      Keywords: Crowdfunding; Experience; Prediction; Timeline; Complexity; Entrepreneurship; Learning; Experience and Expertise; Forecasting and Prediction
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      Peterson, Aticus, and Andy Wu. "Entrepreneurial Learning and Strategic Foresight." Art. 1. Strategic Management Journal 42, no. 13 (December 2021): 2357–2388. (Lead article.)
      • 2021
      • Working Paper

      Entrepreneurial Learning and Strategic Foresight

      By: Aticus Peterson and Andy Wu
      We study how learning by experience across projects affects an entrepreneur's strategic foresight. In a quantitative study of 314 entrepreneurs across 722 crowdfunded projects supplemented with a program of qualitative interviews, we counterintuitively find that... View Details
      Keywords: Experience; Interdependency; Strategic Foresight; Crowdfunding; Timeline; Delay; Forecasting; Entrepreneurship; Learning; Complexity; Forecasting and Prediction; Product Development; Planning
      Citation
      Read Now
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      Peterson, Aticus, and Andy Wu. "Entrepreneurial Learning and Strategic Foresight." Harvard Business School Working Paper, No. 21-123, January 2021. (Revised May 2021.)
      • December 2012
      • Teaching Note

      The Paris Opera Hotel (TN)

      By: Arthur I Segel
      This case provides an introduction to hotel investment, development and management from the perspective of a short term oriented investor group. Students learn that hotels are a unique real estate property type, with performance often tied to the broader economy, and... View Details
      Keywords: Real Estate; Hotel; Paris; Business or Company Management; Negotiation; Finance; Accommodations Industry; Real Estate Industry
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      Segel, Arthur I. "The Paris Opera Hotel (TN)." Harvard Business School Teaching Note 213-066, December 2012.
      • October 2009 (Revised November 2009)
      • Case

      Acciona and the Battle for Control of Endesa

      Acciona, S.A. is a global infrastructure and renewable energy conglomerate that is publicly traded in Spain and controlled by the Entrecanales family. In 2006, the company joined the highly politicized cross-border takeover battle for Spain's largest electric utility,... View Details
      Keywords: Mergers and Acquisitions; Business Conglomerates; Renewable Energy; Cross-Cultural and Cross-Border Issues; Ownership Stake; Business and Government Relations; Business Strategy; Energy Industry; Utilities Industry; Spain
      Citation
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      Villalonga, Belen, and Rachelle Silverberg. "Acciona and the Battle for Control of Endesa." Harvard Business School Case 210-029, October 2009. (Revised November 2009.)
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