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  • All HBS Web  (4,180)
    • People  (4)
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  • September 2024
  • Case

Barbie: Reviving a Cultural Icon at Mattel (Abridged)

By: Elie Ofek, Ryann Noe and Sarah Mehta
The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to decades of... View Details
Keywords: Gender; Intellectual Property; Brands and Branding; Marketing Strategy; Public Opinion; Business Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry
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Ofek, Elie, Ryann Noe, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel (Abridged)." Harvard Business School Case 525-020, September 2024.
  • 2014
  • Supplement

Bluestar's Acquisition of Adisseo (B)

By: F. Warren McFarlan, Donghong Li and Lei Li
This case describes the post-M&A integration of Adisseo of France in 2006 by Bluestar Group, the largest subsidiary of ChemChina (a Fortune 500 company) until 2013. Adisseo was mainly engaged in production of methionine, a feed additive, while China had no methionine... View Details
Keywords: Internationalization; Mergers & Acquisitions; Postmerger Integration; Strategy; China; France
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McFarlan, F. Warren, Donghong Li, and Lei Li. "Bluestar's Acquisition of Adisseo (B)." Tsinghua University Supplement, 2014.
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

the future. (See "The Medium's Many Messages" for more on the formats and language of Internet advertising.) A Total Marketing Environment Dollar totals for ad purchases, however, tell only part of the story. Martin Sorrell(MBA... View Details
Keywords: by Susan Young
  • September 1988 (Revised October 1992)
  • Case

Suzuki Samurai

By: John A. Quelch
Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction. View Details
Keywords: Product Positioning; Marketing Strategy; Market Entry and Exit; Advertising Campaigns; Advertising Industry; Auto Industry; Japan; United States
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Quelch, John A. "Suzuki Samurai." Harvard Business School Case 589-028, September 1988. (Revised October 1992.)
  • 27 Sep 2016
  • First Look

September 27, 2016

development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other segments of... View Details
Keywords: Sean Silverthorne
  • December 2021
  • Article

Entrepreneurial Learning and Strategic Foresight

By: Aticus Peterson and Andy Wu
We study how learning by experience across projects affects an entrepreneur's strategic foresight. In a quantitative study of 314 entrepreneurs across 722 crowdfunded projects supplemented with a program of qualitative interviews, we counterintuitively find that... View Details
Keywords: Crowdfunding; Experience; Prediction; Timeline; Complexity; Entrepreneurship; Learning; Experience and Expertise; Forecasting and Prediction
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Peterson, Aticus, and Andy Wu. "Entrepreneurial Learning and Strategic Foresight." Art. 1. Strategic Management Journal 42, no. 13 (December 2021): 2357–2388. (Lead article.)
  • 2021
  • Working Paper

Entrepreneurial Learning and Strategic Foresight

By: Aticus Peterson and Andy Wu
We study how learning by experience across projects affects an entrepreneur's strategic foresight. In a quantitative study of 314 entrepreneurs across 722 crowdfunded projects supplemented with a program of qualitative interviews, we counterintuitively find that... View Details
Keywords: Experience; Interdependency; Strategic Foresight; Crowdfunding; Timeline; Delay; Forecasting; Entrepreneurship; Learning; Complexity; Forecasting and Prediction; Product Development; Planning
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Peterson, Aticus, and Andy Wu. "Entrepreneurial Learning and Strategic Foresight." Harvard Business School Working Paper, No. 21-123, January 2021. (Revised May 2021.)
  • December 2012
  • Teaching Note

The Paris Opera Hotel (TN)

By: Arthur I Segel
This case provides an introduction to hotel investment, development and management from the perspective of a short term oriented investor group. Students learn that hotels are a unique real estate property type, with performance often tied to the broader economy, and... View Details
Keywords: Real Estate; Hotel; Paris; Business or Company Management; Negotiation; Finance; Accommodations Industry; Real Estate Industry
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Segel, Arthur I. "The Paris Opera Hotel (TN)." Harvard Business School Teaching Note 213-066, December 2012.
  • October 2009 (Revised November 2009)
  • Case

Acciona and the Battle for Control of Endesa

Acciona, S.A. is a global infrastructure and renewable energy conglomerate that is publicly traded in Spain and controlled by the Entrecanales family. In 2006, the company joined the highly politicized cross-border takeover battle for Spain's largest electric utility,... View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Renewable Energy; Cross-Cultural and Cross-Border Issues; Ownership Stake; Business and Government Relations; Business Strategy; Energy Industry; Utilities Industry; Spain
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Villalonga, Belen, and Rachelle Silverberg. "Acciona and the Battle for Control of Endesa." Harvard Business School Case 210-029, October 2009. (Revised November 2009.)
  • 16 Jul 2019
  • News

JUUL: Leading the Vaping Revolution

  • September–October 2024
  • Article

How AI Can Power Brand Management

By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
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De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.

    Mattias E. Fibiger

    Mattias Fibiger is the Poronui Associate Professor of Business Administration in the Business, Government, and International Economy (BGIE) Unit. A historian by training, he conducts research on Asia's twentieth century. He teaches in the Business, Government, and... View Details
    • June 2007 (Revised April 2016)
    • Case

    Octone Records

    By: Anita Elberse and Elie Ofek
    In February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique... View Details
    Keywords: Arts; Joint Ventures; Investment Return; Marketing Strategy; Product Launch; Product Development; Outcome or Result; Creativity; Music Industry
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    Elberse, Anita, and Elie Ofek. "Octone Records." Harvard Business School Case 507-082, June 2007. (Revised April 2016.)
    • 15 Nov 2004
    • Research & Ideas

    Solving the Health Care Conundrum

    are delivering, and as a tool to continuously improve their processes. Innovative providers will market their areas of excellence and will grow geographically as opposed to growing solely by offering new products. There will be... View Details
    Keywords: by Michael E. Porter; Health
    • 28 Jul 2008
    • Research & Ideas

    Making the Decision to Franchise (or not)

    From neighborhood to neighborhood—even from block to block—customers have different tastes in the products they buy and the retail experience they find most enjoyable. As a business owner operating stores across multiple markets, is it possible to please everyone? Can... View Details
    Keywords: by Julia Hanna; Retail
    • May 2011 (Revised June 2011)
    • Case

    The Crisis at Tyco - A Director's Perspective

    By: Suraj Srinivasan and Aldo Sesia
    In 2002, Wendy Lane had been a member of the board of directors at Tyco International a little more than a year when the company's CEO Dennis Kozlowski and other top executives were accused of fraud, which ultimately led to resignations, imprisonments, lawsuits, and... View Details
    Keywords: Management Teams; Reputation; Governing and Advisory Boards; Crisis Management; Accounting Audits; Problems and Challenges; Risk Management; Finance; Managerial Roles; Lawsuits and Litigation; Service Industry; United States
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    Srinivasan, Suraj, and Aldo Sesia. "The Crisis at Tyco - A Director's Perspective." Harvard Business School Case 111-035, May 2011. (Revised June 2011.)
    • 2014
    • Working Paper

    Firm Competitiveness and Detection of Bribery

    By: George Serafeim
    Using survey data from firms around the world I analyze how detection of bribery has impacted a firm's competitiveness over the past year. Managers report that the most significant impact was on employee morale, followed by business relations, and then reputation and... View Details
    Keywords: Competitiveness; Corruption; Bribery; Employee Engagement; Reputation; Regulation; Competition; Crime and Corruption; Ethics; Performance
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    Serafeim, George. "Firm Competitiveness and Detection of Bribery." Harvard Business School Working Paper, No. 14-012, July 2013. (Revised February 2014, April 2014.)
    • October 2022 (Revised December 2022)
    • Case

    SMART: AI and Machine Learning for Wildlife Conservation

    By: Brian Trelstad and Bonnie Yining Cao
    Spatial Monitoring and Reporting Tool (SMART), a set of software and analytical tools designed for the purpose of wildlife conservation, had demonstrated significant improvements in patrol coverage, with some observed reductions in poaching and contributing to wildlife... View Details
    Keywords: Business and Government Relations; Emerging Markets; Technology Adoption; Strategy; Management; Ethics; Social Enterprise; AI and Machine Learning; Analytics and Data Science; Natural Environment; Technology Industry; Cambodia; United States; Africa
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    Trelstad, Brian, and Bonnie Yining Cao. "SMART: AI and Machine Learning for Wildlife Conservation." Harvard Business School Case 323-036, October 2022. (Revised December 2022.)
    • 30 Nov 2011
    • Research & Ideas

    Only Capitalists Can Save Capitalism

    If capitalism was a stock, the market would appear rather bearish on its future. Bank failures, economic crises, and middle-class riots across the globe appear symptomatic of large systemic weaknesses in the View Details
    Keywords: by Maggie Starvish
    • August 1994 (Revised July 1995)
    • Case

    Astra Sports, Inc. (A)

    By: John A. Quelch
    Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America. View Details
    Keywords: Brands and Branding; Strategy; Crime and Corruption; Manufacturing Industry; Apparel and Accessories Industry; Sports Industry; North Korea; Latin America; South Korea; Asia; Europe
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    Quelch, John A. "Astra Sports, Inc. (A)." Harvard Business School Case 595-007, August 1994. (Revised July 1995.)
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