Publications

29 Jan 2025
Blog Post

Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)

leadership, working my up to CMO, and then President and CEO roles. I worked on educational toys and entertainment properties (Hasbro),... View Details

29 Oct 2008
Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

by too much stuff acquired. She is increasingly skeptical in the face of a financial meltdown that it was all worth the effort. Out will go luxury purchases, conspicuous consumption, and a trophy culture. Tomorrow's consumer will buy more... View Details

Keywords: by John Quelch; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

01 Mar 2013
News

Sands of Time

anniversary. In addition to having to learn how to ride a camel, his experience included tagging along for rest and recuperation in Beirut with O'Toole and Omar Sharif as—with the help of countless female... View Details

Keywords: Luge; Memorable partying; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

September 2014
Case

Marquee: Reinventing the Business of Nightlife

By: Anita Elberse

Keywords: Marketing; Business Growth and Maturation; Distribution Channels; Product Marketing; Entertainment and Recreation Industry

23 Feb 2017
Cold Call Podcast

Black Business Leaders Series: Franklin Leonard, 'Black List' Mastermind

Keywords: Re: Henry W. McGee; Entertainment & Recreation

August 2006 (Revised March 2008)
Case

iPod vs. Cell Phone: A Mobile Music Revolution?

By: David B. Yoffie, Travis D. Merrill and Michael Slind

In 2006, a nascent market for music-enabled mobile phones was emerging to challenge Apple Computer's dominant position in the digital music industry. Through its iPod line of portable digital music devices and its iTunes Music Store, Apple controlled more than half of... View Details

Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Communications Industry; Communications Industry

13 Jun 2014
News

The Art of Effecting Change

Bridgitt Bertram Evans (MBA 1986) loves contemporary art for its aesthetic appeal, but also for its ability to challenge existing norms. And now she's transforming the industry in much the same spirit with... View Details

Keywords: Jill Radsken; Arts, Entertainment

November 2024 (Revised April 2025)
Case

Cheerful Music

By: Shunyuan Zhang, Feng Zhu and Nancy Hua Dai

Established by Snow Jiang in 2019 in Shenzhen, China, Cheerful Music was a record label company that had created many hit songs in China. “Yi Xiao Jiang Hu,” its most famous hit song, gained billions of views on social media platforms in China and overseas as the... View Details

Keywords: Generative Ai; Music Entertainment; Global Strategy; Business Model; AI and Machine Learning; Market Entry and Exit; Music Industry; China; United Kingdom; London

January 2014 (Revised February 2015)
Case

YouTube for Brands

By: Thales Teixeira and Leora Kornfeld

This case examines the changes employed by YouTube to make the massively popular site more attractive to brands. Building from its base of amateur, user-generated content, YouTube had turned to experimenting with professionally-made content and organizing its videos... View Details

Keywords: Marketing; Internet and the Web; Decision Choices and Conditions; Digital Marketing; Brands and Branding; Advertising Industry; Advertising Industry; Advertising Industry

01 Mar 2017
News

Students Forecast Climate Change’s Impact

should lead the charge on developing a non-beef burger.” —E. Jordan Taylor (MBA 2018) H&M Data point: “Last December, Forbes reported that the ‘apparel industry accounts for 10% of global carbon emissions View Details

Keywords: Dan Morrell

23 Mar 2014
News

76ers' CEO Plays It Forward

Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

21 Feb 2017
News

How Michael Sheresky Helped Hidden Figures See the Light

Photo via Vanity Fair Photo via Vanity Fair Talent agent Michael Sheresky (MBA 1997) is half of a Hollywood power duo that helped the Oscar-nominated film Hidden Figures become a box office success. A recent feature in Vanity Fair details how Sheresky View Details

Keywords: Arts, Entertainment

13 Aug 2012
News

Quadriplegic sailor seeks Paralympic gold

Keywords: Sailing; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

March 2009 (Revised January 2010)
Case

DreamWorks SKG Inc.: To Distribute or Not to Distribute?

By: Juan Alcacer, David J. Collis and Mary Furey

Keywords: Film Entertainment; Distribution; Strategy; Motion Pictures and Video Industry

Find at Harvard

29 Sep 2011
Sharpening Your Skills

Sharpening Your Skills: Leveraging Intellectual Property

File-Sharing and Copyright Researchers Felix Oberholzer-Gee and Koleman Strumpf argue that file-sharing technology has not undermined the incentives of artists and View Details

Keywords: Re: Multiple Faculty

August 2019
Teaching Note

MoviePass

By: Willy C. Shih

Teaching Note for HBS No. 619-052. View Details

Keywords: Business Model; Resource Allocation; Two-Sided Platforms; Entertainment and Recreation Industry; United States

November 2024
Case

AlphaGo (A): Birth of a New Intelligence

By: Shikhar Ghosh and Shweta Bagai

This case, the first of a three-part series, traces DeepMind's evolution from its 2010 founding through its acquisition by Google in 2014. Often referred to as the "Apollo project" of artificial intelligence, DeepMind used games as a testing ground to develop AI... View Details

Keywords: AI and Machine Learning; Technology Adoption; Games, Gaming, and Gambling; Technological Innovation; Creativity; Technology Industry; South Korea; China; United States