Filter Results:
(1,901)
Show Results For
- All HBS Web
(1,901)
- People (19)
- News (572)
- Research (1,087)
- Events (4)
- Multimedia (26)
- Faculty Publications (864)
Show Results For
- All HBS Web
(1,901)
- People (19)
- News (572)
- Research (1,087)
- Events (4)
- Multimedia (26)
- Faculty Publications (864)
- Article
Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details
Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing." Marketing Science 29, no. 5 (September–October 2010): 783–804. (Lead Article.)
- July 2024
- Case
Wizards of the Coast and Magic: The Rebounding
By: Boris Groysberg and Tom Quinn
This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,... View Details
Keywords: Business Growth and Maturation; Change Management; Transformation; Cost vs Benefits; Business Cycles; Games, Gaming, and Gambling; Global Strategy; Growth and Development; Selection and Staffing; Collaborative Innovation and Invention; Innovation Leadership; Intellectual Property; Job Design and Levels; Knowledge Use and Leverage; Leading Change; Growth and Development Strategy; Growth Management; Management Succession; Risk Management; Brands and Branding; Product Positioning; Organizational Change and Adaptation; Competitive Strategy; Competitive Advantage; Expansion; Mergers and Acquisitions; Product Development; Entertainment and Recreation Industry; United States; Washington (state, US); Seattle; Japan
Groysberg, Boris, and Tom Quinn. "Wizards of the Coast and Magic: The Rebounding." Harvard Business School Case 424-047, July 2024.
- February 2025
- Case
RedBird Capital Partners
By: Anita Elberse and David Moreno Vicente
In July 2024, Gerry Cardinale, the founder and managing partner of RedBird Capital Partners (‘RedBird’) has helped orchestrate a high-profile deal in the world of entertainment: one in which Skydance Media (‘Skydance’), a content production studio led by David Ellison... View Details
Keywords: Film; Television; Superstars; General Management; Investing; Mergers and Acquisitions; Private Equity; Asset Management; Entertainment; Media; Sports; Business or Company Management; Investment; Marketing; Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Elberse, Anita, and David Moreno Vicente. "RedBird Capital Partners." Harvard Business School Case 525-049, February 2025.
- Profile
Blake Landro
organizational skills I’m learning in business school,” he says. Looking ahead, Blake is interested in a career “where entertainment meets technology,” either as a content partner manager or within an agency that specializes in reaching... View Details
- 01 Dec 2017
- News
Research Brief: Better Brainstorming
aspiring entrepreneurs who were taking part in a three-week startup bootcamp. Participants underwent personality evaluation to determine their level of openness (defined as having greater curiosity, questioning convention, and View Details
Keywords: Jennifer Myers
- Fast Answer
Movies: statistics
href="https://www.library.hbs.edu/Services/Industry-Highlights-Newsletters" target="_blank">Highlights newsletter: Entertainment & Media: Sign up for the bi-weekly industry focused newsletter published by Baker Library staff. ... View Details
- Portrait Project
Adam Gassin
subtly whispers its doctrine of the month: Cosmopolitan promotes promiscuity, fame, and luxury as means to happiness. Time depicts presidents, executives, and entertainers at the pinnacle of power. Forbes preaches the gospel of wealth,... View Details
- 01 Sep 2003
- News
Jackie Adams
competitors, and all three organizations saw news as a public trust. But by the mid-1980s, the networks had become divisions of large corporations, and profitability and entertainment value took center stage.” She notes that the advent of... View Details
- 28 Apr 2014
- Research & Ideas
Football Stars Debate ‘The Social Capital of the Savvy Athlete’
Association and an MBA candidate in the class of 2015 at Harvard Business School. The event was moderated by Anita Elberse, the Lincoln Filene Professor of Business Administration at Harvard Business School, whose research focuses on marketing strategies for firms and... View Details
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
stake in Infoseek, the Internet search firm. Disney, once merely an entertainment provider, has thus become a multimedia giant able to shape and deliver news, information, and other content through a variety of channels. "Companies... View Details
- 01 Apr 1999
- News
A Vibrant Brand
is what will keep it alive. While it seems an unlikely pairing when looking at content, Clinkscales admits that the similarities between Vibe/Spin Ventures and Martha Stewart Living Omnimedia cannot be ignored. Just as the queen of home View Details
Keywords: Susan Young
- March 2011 (Revised September 2011)
- Background Note
Everyone and Everything is Online
By: Stephen P. Bradley and Nancy Bartlett
The twenty-first century digital world enabled mobile, empowered, content-hungry individuals to capture the value of enabling technologies and applications to manage, create, share, and influence content across the creation and delivery spectrum. Users were online in... View Details
Keywords: Communication Technology; Learning; Entertainment; Power and Influence; Internet and the Web; Value; Web Services Industry
Bradley, Stephen P., and Nancy Bartlett. "Everyone and Everything is Online." Harvard Business School Background Note 711-494, March 2011. (Revised September 2011.)
- winter 1997
- Article
The Effects of Market Structure and Ownership on Prices and Service Offerings in the Cable Television Industry
By: Willis Emmons and Robin A. Prager
Keywords: Markets; Ownership; Price; Service Delivery; Entertainment; Media and Broadcasting Industry
Emmons, Willis, and Robin A. Prager. "The Effects of Market Structure and Ownership on Prices and Service Offerings in the Cable Television Industry." RAND Journal of Economics 28, no. 4 (winter 1997): 732–750.
- 01 Jun 2012
- News
Inspiration Is Not Enough
approved.” Like Hefner, other innovators in Harris’s pantheon never get dulled by the details. Southwest Airlines cofounder Herb Kelleher was known to personally load baggage to improve employee morale. Walt Disney, as much of a business pioneer as View Details
- 01 Jun 2025
- News
For the Records
Kelleher in Gold Rush Vinyl’s listening room In the first days of 2025, when Caren Kelleher (MBA 2010) went from owning one small business to two, she entered an alternating reality. Mondays, Wednesdays, and Fridays, she’s still the founder and CEO of Gold Rush Vinyl;... View Details
- 06 Jul 2020
- News
Madame Gandhi is Running Her Music Career Just Like a Startup
Keywords: Arts, Entertainment
- 01 Aug 2017
- News
When Art Met Finance
Jeffrey Deitch, Jeff Koons, and Dakis Joannou at the opening of the exhibition “Everything That’s Interesting Is New,” The Dakis Joannou Collection, The Factory, Athens School of Fine Arts, Athens, 1996. (Photo via Artsy) Jeffrey Deitch, Jeff Koons, and Dakis Joannou... View Details
Keywords: Arts, Entertainment
- 21 Feb 2017
- News
How Michael Sheresky Helped Hidden Figures See the Light
Photo via Vanity Fair Photo via Vanity Fair Talent agent Michael Sheresky (MBA 1997) is half of a Hollywood power duo that helped the Oscar-nominated film Hidden Figures become a box office success. A recent feature in Vanity Fair details how Sheresky and his longtime... View Details
Keywords: Arts, Entertainment