Publications

July 2001 (Revised October 2002)
Case

Centra Software

By: John A. Deighton and Laetitia Pouliquen

Centra is a pioneer in software eLearning. It is debating how to modify its go-to-market strategy, adding telesales to improve sales force productivity. At the same time, its market is evolving, and management thinks it may be about to "cross the chasm" in Geoffrey... View Details

Keywords: Applications and Software; Learning; Emerging Markets; Growth Management; Salesforce Management; Conflict Management; Information Technology Industry; Information Technology Industry

01 Jun 2002
News

Up to the Challenge: Martin Gonzalez - Quiet Courage

volleyball. But soon, I couldn't even ride my bike to class.” It took over three months and emergency abdominal surgery for doctors to diagnose colon cancer. “Ironically, we were told the results of my biopsy the same day we found out... View Details

Keywords: Deborah Blagg; courage; sports; illness; cancer; international students; Architectural, Engineering, and Related Services; Professional Services; Food Manufacturing; Manufacturing

01 Jun 2022
News

Eyes in the Skies

custom-built satellites and a proprietary analytics platform to gather and analyze satellite images for commercial customers. Image by Lincoln Agnew Image by Lincoln Agnew Minnick credits several technological advances with putting... View Details

Keywords: Alexander Gelfand

25 Aug 2022
News

Labs Enable Large-scale Research

and respond more quickly to emerging issues in the business world. REINVENTING THE FUTURE OF BUSINESS READ MORE STORIES REINVENTING THE FUTURE OF BUSINESS READ MORE STORIES The launch of the Institute in July marked the opening of 12... View Details

01 Oct 1998
News

Tech Trekker

Radcliffe in 1965, the Chicago native began her career as a technical writer for several Boston-area computer consulting companies before deciding to pursue business school. Her entrepreneurial streak emerged the summer after her first... View Details

Keywords: Marguerite Rigoglioso

01 Mar 2019
News

In My Humble Opinion: Easy Rider

Before he launched Harley-Davidson in India, Anoop Prakash (MBA 2001) held business development roles in technology and was a consultant at McKinsey. He also had experience in the public sector and in the US Marine Corps. But he hadn’t... View Details

Keywords: Julia Hanna; Transportation Equipment Manufacturing; Manufacturing

01 Dec 2010
News

Money and Markets Dominate New Course Offerings

the Financial Crisis is for those who plan to work in the financial services industry, since it is dominated by a variety of intermediaries that channel savings and investments. Globalization and Emerging Markets is for students... View Details

Keywords: curriculum

Career Coach

Craig Husa

assisted in securing over $8.0 billion in financing for utility-scale wind and solar facilities on six continents. Craig was also CEO of General Software (acquired by Phoenix Technologies Ltd, NASDAQ: PTEC), and Healia (acquired by... View Details

Keywords: Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology

01 Mar 2003
News

Inside the Revolution

Enriquez projects another image, filled with the letters ATCG in various combinations. The letters stand for adenine, thymine, cytosine, and guanine — the chemicals that make up DNA. Just as the floppy disk stores the zeroes and ones, which View Details

Keywords: Garry Emmons; Eileen McCluskey; Jonathan West; Life Sciences Project; LSP; Colleges, Universities, and Professional Schools; Educational Services

03 Mar 2014
Research & Ideas

Facebook’s Future

people use various online social platforms, makes some predictions. In the first decade of its existence, Facebook, aided by the broad adoption of mobile devices and fast internet connections, emerged as a virtual Cheers bar where people... View Details

Keywords: by Mikolaj Piskorski

November 2020
Case

The Rise and Fall of Nokia (Abridged)

By: Juan Alcácer and Tarun Khanna

In 2013, Nokia sold its Device and Services business to Microsoft for €5.4 billion. For decades Nokia had led the telecommunications (telecom) industry in handsets and networking. By the late 2000s, however, Nokia's position as market leader in mobile devices was... View Details

Keywords: Mobile Phones; Smartphones; Mobile and Wireless Technology; Emerging Markets; Technological Innovation; Competitive Strategy; Telecommunications Industry

July 2020 (Revised September 2020)
Case

Property Finder's Strategy for Online Classifieds in the MENA Region

By: Krishna G. Palepu, Gamze Yucaoglu and Fares Khrais

The case opens in 2020 as Michael Lahyani, founder and CEO of Property Finder, Dubai’s leading online real estate classifieds portal, contemplates the company’s five-year growth strategy.
Since its founding in 2005 in the United Arab Emirates (UAE), Property... View Details

Keywords: General Business; Real Estate; Entrepreneurship; Property; Strategy; Emerging Markets; Growth Management; Online Technology; Technology Industry; Technology Industry; United Arab Emirates; Saudi Arabia; Egypt; Turkey

November 2020 (Revised March 2021)
Case

Sercomm: Operating in China Amid COVID-19 and Beyond

By: Prithwiraj Choudhury, Gary P. Pisano and Bonnie Yining Cao

The COVID-19 pandemic had forced a production cut in the factory of Sercomm, one of the world’s major telecom equipment producers, in China. The case explores and highlights the challenges that Chief Executive Officer James Wang faced: How could Sercomm recover and... View Details

Keywords: Emerging Markets; Information Technology; Operations; Management; Health Pandemics; Strategy; Telecommunications Industry; Manufacturing Industry; China

21 Apr 2020
Research & Ideas

7 Successful Battle Strategies to Beat COVID-19

Decision-Making What Are Lessons for Leaders from This Black Swan Crisis? 6 Ways That Emerging Technology Is Disrupting Business Strategy What do great leaders do differently? Share your insights below. View Details

Keywords: by Euvin Naidoo

January 2016
Supplement

Open Innovation at Fujitsu (B)

By: Amy C. Edmondson and Jean-François Harvey

This add-on case study reveals the location decision that was made in front of the challenge presented in case study #616-034. The launch of the Open Innovation Gateway (OIG) was a success. Fujitsu's management team now had to figure out the best way to continue to... View Details

Keywords: Open Innovation; Collaboration; Culture Change; Inter-organizational Relationships; Teaming; Maker Movement; Nascent Industries; Change Management; Leading Change; Organizational Culture; Leadership; Emerging Markets; Collaborative Innovation and Invention; Information Technology Industry; Information Technology Industry; Japan; United States; Sunnyvale