Publications

June 2016 (Revised August 2017)
Case

AnswerDash

By: Elie Ofek and Jeffrey D. Shulman

It is 2014, and AnswerDash, a startup backed by venture capital, has not seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of... View Details

Keywords: Pricing; Economic Value Estimation; Price Metrics; Organizational Selling; Innovation Adoption; Business To Business; Marketing; Customer Lifetime Value; Venture Capital; Customer Relationship Management; Price; Marketing Strategy; Entrepreneurship; Technology Adoption; Business Startups; Sales; Innovation and Invention; Product Marketing; Financial Services Industry

01 Mar 2018
News

Making Sense of the Modern Startup

humor Professor Sahlman and sign up for his adventurous new course. Wouldn’t they? Sahlman believed he had a conceptual structure for the course that might protect him from the dreaded Onion Outcome. “My goal from the beginning,” he recalls, “was not to dump all View Details

Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)

Article

Making Private Data Accessible in an Opaque Industry: The Experience of the Private Capital Research Institute

By: Josh Lerner and Leslie Jeng

Private markets are becoming an increasingly important way of financing rapidly growing and mature firms, and private investors are reputed to have far-reaching economic impacts. These important markets, however, are uniquely difficult to study. This paper explores... View Details

Keywords: Analytics and Data Science; Research; Entrepreneurship; Private Sector

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November 2024
Article

Preference Externality Estimators: A Comparison of Border Approaches and IVs

By: Xi Ling, Wesley R. Hartmann and Tomomichi Amano

This paper compares two estimators—the Border Approach and an Instrumental Variable (IV) estimator—using a unified framework where identifying variation arises from “preference externalities,” following the intuition in Waldfogel (2003). We highlight two dimensions in... View Details

Keywords: Econometrics; Casual Inference; Marketing; Economics; Advertising; Mathematical Methods

01 Apr 2001
News

K.O. Chia: The Voice of Experience

region is a collection of diverse cultures, stages of economic development, and political infrastructures,” he observes. “What works in one country may not work in others.” In... View Details

Keywords: Alejandro Reyes; Hewlitt-Packard; Apple; Information; Information; Information

2020
Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 7 The Value Structure of Technologies, Part 2: Strategy without Numbers

By: Carliss Y. Baldwin

Functional analysis as set forth in the last chapter decomposes a technical system into functional components that do things to advance the system’s purpose and the goals of its designers. Functional analysis in turn can be used to construct value structure maps... View Details

Keywords: Modularity; Value Structure Mapping; Value Capture; Information Technology; Organizations; Strategy; Value Creation

SSRN

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September 2012
Case

SCMS: Battling HIV/AIDS in Africa

By: Ananth Raman, Noel Watson, Santiago Kraiselburd and Emmanuel Akili

In 2005, USAID and the U.S. President's Emergency Plan for AIDS Relief (PEPFAR), created the Supply Chain Management System (SCMS) to procure and distribute essential medicines and supplies; provide technical assistance to transform existing supply chains; and... View Details

12 Jan 2009
Research & Ideas

The Value of a ‘Portable’ Career

network they need. Careful integration is a key. Q: From the point of view of someone's career in the current economic climate, it would seem wiser to cultivate portable skills... View Details

Keywords: by Martha Lagace; Sports

03 Apr 2006
Research & Ideas

The Competitive Advantage of Global Finance

system of subsidiaries. The second common mistake is the "too clever by half" approach. There is a common temptation to overemphasize every financial and pecuniary angle on these decisions without... View Details

Keywords: by Sean Silverthorne; Financial Services

15 Dec 2020
Research & Ideas

The Unspoken Messages of COVID-19 Restrictions

particularly among younger Americans, to reconnect and live their lives." “There’s an enormous appetite, particularly among younger Americans, to reconnect and live their lives," says Edward Glaeser, the Fred and Eleanor Glimp Professor View Details

Keywords: by Danielle Kost; Food & Beverage

2018
Book

The Academy of Fisticuffs: Political Economy and Commercial Society in Enlightenment Italy

By: Sophus A. Reinert

The terms “capitalism” and “socialism” continue to haunt our political and economic imaginations, but we rarely consider their interconnected early history. Even the 18th century had its “socialists,” but unlike those of the 19th, they paradoxically sought to make the... View Details

Keywords: Enlightenment; Political Economy; Italy; Commercial Society; Economic Systems; Trade; History; Markets; Society; Italy

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March 2024 (Revised June 2024)
Case

Governing OpenAI (A)

By: Lynn S. Paine, Suraj Srinivasan and Will Hurwitz

In late November 2023, OpenAI’s new board of directors took stock of the situation. The company, which sought to develop artificial general intelligence (AGI)—computer systems with capabilities exceeding human abilities—was looking to regain its footing after a chaotic... View Details

17 Feb 2022
Book

When Employees Feel a Sense of Purpose, Companies Succeed

book, Deep Purpose: The Heart and Soul of High-Performance Companies, I explore how some leaders embrace “deep purpose” as a generative force that can be a catalyst to achieve both impressive economic... View Details

Keywords: by Ranjay Gulati

2002
Other Unpublished Work

The Effect of Editorial Discretion Book Promotion on Sales at Amazon.com

By: Benjamin Edelman

A new dataset collected by the author allows estimation of the effect on book sales of promotional listing on Amazon's editorial discretion pages. Following Goolsbee and Chevalier (2001), sales quantities are inferred from sales rank data freely available on Amazon's... View Details

Keywords: Online Advertising; Sales; Marketing Strategy; Web Sites; Competition; Books

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Web

Effects of Climate Change - Business & Environment

Confronting Climate Change Effects of Climate Change The time to drive innovation is now The Climate Crisis is Here Climate change is affecting many economic sectors: The time to drive innovation is now... View Details

02 Jan 2018
News

Bringing Teachers to All of America

Jared Henderson (MBA 2007) was executive director of Teach for America in Arkansas until winter 2017, when he announced a run for governor of the state. In this interview, conducted during Spring Reunion in... View Details

April 2012
Case

Pret A Manger

By: Frances X. Frei, Rick Goldberg and Stephanie van Sice

Pret A Manger, a London-based chain of sandwich shops, was known for its fast, genuine service and pre-packaged sandwiches prepared on-site daily. Instructed by its board to grow at 15 percent per year, Pret considered opening "twin" shops in locations too small to... View Details

Keywords: Customer Service Excellence; Growth Planning And Management; Employee Performance Management; Information Management; Production Planning; Employee Attitude Development And Empowerment; Employee Retention; Leadership Development And Career Planning; Service Delivery; Growth and Development Strategy; Business Model; Innovation and Invention; Employees; Performance; London