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- All HBS Web
(1,625)
- People (4)
- News (306)
- Research (1,081)
- Events (8)
- Multimedia (2)
- Faculty Publications (451)
- 29 May 2013
- Blog Post
It’s going to be a beautiful summer…
to the technology side of things. Specifically, I am interning in the Direct (dot com) Marketing group and working on developing an A/B testing and targeting strategy for the company. In simple terms, A/B... View Details
Keywords: Consumer Products / Retail
- 01 Oct 2000
- News
Laura Scher of Working Assets
socially responsible Working Assets Money Market Fund. Working Assets Funding Service emerged from the fund entity in 1988 and now operates various enterprises, with telecommunications as its core service. The company purchases... View Details
Keywords: Marguerite Rigoglioso
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Who Has the Power in the Music Industry?
new it's just that direct production-to-distribution opportunities are creating a blurrier line about what and where content is." Lucchese and Oberholzer-Gee were joined by music industry veterans Mark Kates, the founder of Fenway... View Details
- Web
Doing Business with China 2035: Navigating Uncertainty - Course Catalog
while still responding to ever-changing policy directions in Beijing, Washington, and Europe. Our course will examine case studies of firms that have faced these challenges and will equip students with strategies for managing geopolitical... View Details
- 01 Mar 2006
- News
Fast Lane to Country Lane
software start-up straight out of Yale. She was running the company by the time she left for HBS in 1992. After HBS, she helped launch Open Market, an Internet start-up that made e-commerce software, where she handled both marketing and... View Details
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
company could hope to offer any customer. Beyond the daunting technology, Bronner's notion also depended on persuading national partners to direct their marketing budgets toward this kind of unproven... View Details
Keywords: by John S. Rosenberg
- 03 Apr 2018
- First Look
New Research and Ideas, April 3, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54301 On the Direct and Indirect Real Effects of Credit Supply Shocks By: Alfaro, Laura, Manuel García-Santana, and Enrique Moral-Benito Abstract—We consider the real effects of bank lending... View Details
Keywords: Sean Silverthorne
- 04 Jun 2013
- First Look
First Look: June 4
Private Equity By: Ewens, Michael, Charles M. Jones, and Matthew Rhodes-Kropf Abstract—This paper explores the private equity and venture capital (VC) markets and extends the standard principal-agent problem between the investors and... View Details
Keywords: Sean Silverthorne
- 01 Apr 1999
- News
Q & A: Confronting New Technologies: When Doing Right Is Wrong
established markets - is sounding a wake-up call for corporate strategists. How did you first become interested in these disruptive technologies? It was the sudden demise of Digital Equipment Corporation that first drew my attention. How... View Details
- Web
Scrapbooks & Collectibles- The Art of American Advertising
Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details
- 01 Sep 2018
- News
Ask the Expert: Delivering the Goods
to last-mile business from FedEx, UPS, and Amazon. Unfortunately, the online retailer is piloting its own delivery service that would put it in direct competition with the Postal Service. And Amazon isn’t alone in the search for last-mile... View Details
Keywords: Jen McFarland Flint
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
is targeting seniors, when 90 percent of today's marketing spend is aimed at people under 50. And he's hedging his bets on something we all think seniors run from—namely, technology. It all came together in 2012, when Johnston and... View Details
- 01 Jun 2016
- News
Case Study: On the Table
infrastructure may be an unexpected burden, but it represents a strong opportunity to build entry barriers for future competitors. This is the story of Sabritas (Frito-Lay Mexico), Bimbo, and other power brands and billion-dollar firms in Mexico. These companies had to... View Details
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
before I arrived. The Gap, Inc., our parent company, was struggling to find a niche for Banana Republic. They knew that the original safari theme was no longer working, and they were aware that they needed to make serious changes. When I got here we did some classical... View Details
- 26 Jul 2017
- Blog Post
“Uncertainty Makes It More Interesting.”
through the efforts of a tiny team that began with three people and had grown to just eleven. “I thought it was the ideal place to go,” Felipe says. “The uncertainty makes it more interesting. How do you take a product aimed at a Canadian View Details
Keywords: Consumer Products / Retail
- 30 May 2017
- First Look
First Look at New Research and Ideas, May 30
diverse methodology to understand the relationships between firm boundaries, firm activities, and geographic borders. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52688 2017 Geography, Location, and Strategy. Multinational Activity in Emerging... View Details
Keywords: Sean Silverthorne
- Fast Answer
Challenges and Opportunities in the Restaurant Industry
financial fundamentals for valuation; equity research and investment firm data; For a multimedia learning module on LSEG Workspace check out our Learn with Baker Library LSEG Workspace Introduction. Industry and View Details
- 01 Mar 2019
- News
Action Plan: Fruit of the Vine
father’s that evolved into a hobby that turned into a business,” she says. “We not only wanted to be excellent stewards, we wanted to enhance its value.” As managing partner of Knudsen Vineyards, Knudsen Cowles now provides strategic View Details
Keywords: Ryan Jones
- 01 Dec 2014
- News
3-Minute Briefing: Nagisa Manabe (MBA 1991)
automation in the Postal Service, but also this true attention to detail. It’s a little bit ironic, but we are doing much more marketing right now through direct mail, which is a very effective recruitment... View Details
Keywords: Julia Hanna
- 12 Dec 2017
- News
Hal (MBA 1968) and Diane Brierley
Hal (MBA 1968) and Diane Brierley Hal (MBA 1968) and Diane Brierley For Hal Brierley (MBA 1968), Harvard Business School changed the direction of his career. He arrived at Soldiers Field assuming he would combine his BS in chemical... View Details