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  • February 1992 (Revised December 1992)
  • Case

MCI Vision (A)

By: Frank V. Cespedes
This case series focuses on divisional marketing and sales efforts concerning Vision, a new telecommunication product intended for the small business marketplace. Vision represents both a significant opportunity, and different field marketing requirements, for MCI.... View Details
Keywords: Change Management; Marketing Strategy; Product Launch; Product Development; Groups and Teams; Sales; Opportunities; Competitive Strategy
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Cespedes, Frank V. "MCI Vision (A)." Harvard Business School Case 592-083, February 1992. (Revised December 1992.)
  • 11 Aug 2008
  • Research & Ideas

Strategy Execution and the Balanced Scorecard

Govern. In the next three books, including our most recent book, The Execution Premium, we went into more depth in these principles. Strategy Maps focused on principle #2, translate. We described and illustrated how strategy maps and... View Details
Keywords: by Martha Lagace
  • 2013
  • Teaching Note

The COFCO Group (TN)

By: F. Warren McFarlan, Zheng Xiaoming and Ziqian Zhao
COFCO was China's sole legitimate window for agricultural foreign trade before 1987. The reform of China's foreign trade system beginning in 1987 cost COFCO its monopoly position. Subsequently, the SOE giant capitalized on its foreign trade expertise to strategically... View Details
Keywords: China; Food; China
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McFarlan, F. Warren, Zheng Xiaoming, and Ziqian Zhao. "The COFCO Group (TN)." Tsinghua University Teaching Note, 2013.
  • 08 Dec 2008
  • Research & Ideas

Thinking Twice About Supply-Chain Layoffs

centers can seriously affect an organization's bottom line and undermine its strategy. "My research reveals that what happens in the last 10 yards of retail supply chains is really important. Customers often experience stockouts not... View Details
Keywords: by Julia Hanna; Retail
  • May 2017
  • Case

Promontory, Inc.

By: Frank V. Cespedes and Amy Handlin
Promontory, Inc. is a small, privately owned firm in the promotional products (specialty advertising) industry. After starting the firm two years ago with the intention of pursuing a high-quality/high-price strategy, the CEO is seeking methods of increasing sales... View Details
Keywords: Salesforce Management; Marketing Strategy; Customization and Personalization; Business Model; Sales; Advertising Industry
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Cespedes, Frank V., and Amy Handlin. "Promontory, Inc." Harvard Business School Brief Case 917-535, May 2017.
  • February 2015 (Revised September 2016)
  • Teaching Note

Making stickK Stick: The Business of Behavioral Economics

By: Leslie K. John and Michael Norton
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health & Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States
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John, Leslie K., and Michael Norton. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Teaching Note 515-088, February 2015. (Revised September 2016.) (Email mking@hbs.edu for a courtesy copy.)
  • March 2015
  • Module Note

Power and Influence in Society

By: Julie Battilana
This module aims to help students understand how power and influence are employed, both to reproduce the status quo and to effect change in society. It first helps them to understand why, more often than not, power is used to reproduce the existing way individuals and... View Details
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Battilana, Julie. "Power and Influence in Society." Harvard Business School Module Note 415-055, March 2015.

    Allen S. Grossman

    Allen Grossman was appointed a Harvard Business School Professor of Management Practice in July 2000. He joined the Business School faculty in July 1998, with a concurrent appointment as a Visiting Scholar at the Harvard Graduate School of Education (HGSE). He... View Details

    Keywords: education industry; nonprofit industry
    • 16 May 2013
    • HBS Seminar

    Robert Gierkink, Chairman, Datalogix

    • 12 Jun 2006
    • Research & Ideas

    The Promise of Channel Stewardship

    end users would agree: Their distribution channels are outdated and unwieldy, serving neither customers nor channel partners as well as they should. In a few cases, distribution channels are streamlined and satisfying for all... View Details
    Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
    • October 2011
    • Case

    Raleigh & Rosse: Measures to Motivate Exceptional Service

    By: Robert Simons and Michael Mahoney
    In January 2010, U.S. luxury goods retailer Raleigh & Rosse is being sued by its employees for encouraging "off the clock" hours. At the center of the class action lawsuit is the famous Raleigh & Rosse performance measurement system previously thought to be the core of... View Details
    Keywords: Control Systems; Performance Measurement; Goal Setting; Compensation; Incentives; Motivation; Sales Compensation; Motivation and Incentives; Goals and Objectives; Growth Management; Lawsuits and Litigation; Organizational Culture; Management Systems; Customer Focus and Relationships; Employees; Performance Evaluation; Compensation and Benefits; Retail Industry; United States
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    Simons, Robert, and Michael Mahoney. "Raleigh & Rosse: Measures to Motivate Exceptional Service." Harvard Business School Brief Case 114-353, October 2011.
    • 10 Apr 2007
    • First Look

    First Look: April 10, 2007

    http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507024 Lobbying Harvard Business School Note 707-471 Describes how companies engage the political and legal system and the rules and ethics associated with doing so. Focuses... View Details
    Keywords: Martha Lagace
    • 25 Feb 2020
    • News

    Pricing Policies That Protect Your Brand

    • August 2018 (Revised October 2019)
    • Case

    C3.ai—Driven to Succeed

    By: Robert Simons and George Gonzalez
    CEO Tom Siebel navigates his artificial intelligence (ai) startup through a series of pivots, market expansions, and even an elephant attack to become a leading platform ad service provider. The case describes his unusual management approach emphasizing employee... View Details
    Keywords: Strategy Execution; Performance Measurement; Critical Performance Variables; Strategic Boundaries; Internet Of Things; Artificial Intelligence; Software Development; Big Data; Machine Learning; Business Startups; Management Style; Business Strategy; Performance; Measurement and Metrics; Organizational Culture; AI and Machine Learning; Digital Transformation; Applications and Software; Digital Marketing; Analytics and Data Science; Technology Industry; United States; California
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    Simons, Robert, and George Gonzalez. "C3.ai—Driven to Succeed." Harvard Business School Case 119-004, August 2018. (Revised October 2019.)
    • April 2006
    • Case

    Adrian Ivinson at the Harvard Center for Neurodegeneration and Repair

    By: Robert Steven Kaplan and Ayesha Kanji
    Adrian Ivinson is the director of Harvard Center for Neurodegeneration and Repair (HCNR), a not-for-profit research center at the Harvard Medical School (HMS). The center was started in late 2000 with a gift of $37.5 million from an anonymous donor. Its mandate was to... View Details
    Keywords: Leadership Style; Power and Influence; Organizational Culture; Research and Development; Nonprofit Organizations; Motivation and Incentives; Change Management; Alignment; Collaborative Innovation and Invention; Health Industry; Massachusetts
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    Kaplan, Robert Steven, and Ayesha Kanji. "Adrian Ivinson at the Harvard Center for Neurodegeneration and Repair." Harvard Business School Case 406-111, April 2006.
    • Research Summary

    Founder Frustrations

    Noam's research focuses on top management team (TMT) dynamics within entrepreneurial firms, with particular emphasis on the roles played by founders, top executives, outside investors, and board members. His paper entitled 'Founder-CEO Succession and the Paradox of... View Details
    • 2017
    • Working Paper

    The Accounting Rookie Job Market: A Practitioner's Guide

    By: Ethan Rouen
    This paper offers guidance and shares collective wisdom for accounting Ph.D. students who will be entering the academic job market. It is divided into two sections. The first offers subjective advice on the dissertation process—from choosing a topic to surviving the... View Details
    Keywords: Accounting; Jobs and Positions; Job Search
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    Rouen, Ethan. "The Accounting Rookie Job Market: A Practitioner's Guide." Harvard Business School Working Paper, No. 18-008, July 2017.
    • June 2010 (Revised October 2010)
    • Course Overview Note

    Building and Sustaining a Successful Enterprise

    By: Willy C. Shih
    This Module Note for Instructors outlines the structure and content of the Building and Sustaining a Successful Enterprise MBA second year elective course at the Harvard Business School. The course focuses on giving students a solid grounding in the construction of... View Details
    Keywords: Business Startups; Business Growth and Maturation
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    Shih, Willy C. "Building and Sustaining a Successful Enterprise." Harvard Business School Course Overview Note 610-099, June 2010. (Revised October 2010.)​
    • 29 Jan 2015
    • News

    McDonald's rock & hard place

    • January 2025
    • Technical Note

    AI vs Human: Analyzing Acceptable Error Rates Using the Confusion Matrix

    By: Tsedal Neeley and Tim Englehart
    This technical note introduces the confusion matrix as a foundational tool in artificial intelligence (AI) and large language models (LLMs) for assessing the performance of classification models, focusing on their reliability for decision-making. A confusion matrix... View Details
    Keywords: Reliability; Confusion Matrix; AI and Machine Learning; Decision Making; Measurement and Metrics; Performance
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    Neeley, Tsedal, and Tim Englehart. "AI vs Human: Analyzing Acceptable Error Rates Using the Confusion Matrix." Harvard Business School Technical Note 425-049, January 2025.
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