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  • 28 Jan 2020
  • Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

attracting corporate customers who trusted them more than the traditional power company. They also found new applications of their solar cells along the way. "It’s always amazing to me to see how ubiquitous resistance to change is,... View Details
Keywords: by Sean Silverthorne
  • 04 Apr 2011
  • HBS Case

Reinventing the National Geographic Society

risk-taking, a greater focus on commercial activities, and more cross-departmental collaboration," notes the case, cowritten by Garvin and Carin-Isabel Knoop, executive director of HBS's Global Research Group. The story especially... View Details
Keywords: by Sean Silverthorne; Publishing
  • 11 Feb 2020
  • Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

generalized toolkits to business users or get bogged down in custom software consulting engagements that solve nonrepeatable use cases. There are more opportunities today for entrepreneurs to focus on... View Details
Keywords: by Rocio Wu
  • March 2015
  • Teaching Note

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
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  • 17 Jun 2011
  • HBS Case

KFC’s Explosive Growth in China

crucial social skills for young adults who grew up in single-child households, creates lifelong Yum! Brands customers, and develops a culture of customer service in a country where there was none. The restaurant management program is... View Details
Keywords: by Maggie Starvish; Food & Beverage
  • Web

Research - Behavioral Finance & Financial Stability

productivities at collecting deposits and making loans. They find that deposit productivity is responsible for two thirds of the value of the median bank and most variation in value across banks. Variation in productivity is driven by differences across banks in... View Details
  • 27 Oct 2002
  • Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

small number of large major accounts, some mid-sized ones (the previous focus of the field sales force), and often a bunch of little ones. And, accounts are complex collections of diffuse buying teams involving different View Details
Keywords: by Benson Shapiro
  • 10 Oct 2017
  • First Look

First Look at New Research and Ideas, October 10, 2017

highlights the key insights from the rich firm-level literature on MNCs. We then focus on how financial conditions in host countries affect the extent of FDI-related capital inflows, shape the operations of foreign firms, and mediate the... View Details
Keywords: Sean Silverthorne
  • Web

Global Opportunity Fellowship GO: AFRICA - Alumni

outside of Africa but focus their work on Africa, and/or travel to the region regularly for business but are not based in Africa are ineligible for the fellowship. Your total guaranteed annual compensation is less than $130,000 USD.... View Details
  • 07 May 2020
  • Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

distancing. New patterns of consumer and worker behavior and expectations have emerged during the first weeks of the crisis. COVID-19 represents a tremendous economic shock and burden. In recent weeks, the focus has begun to shift towards... View Details
Keywords: by Hong Luo and Alberto Galasso
  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

there’s no one-size-fits-all strategy. Capturing a city’s unique spirit and complex tapestry requires a custom approach. That said, many of the branding rules that apply to soda, clothes, and cars, also apply to places: Understand the... View Details
Keywords: by Danielle Kost; Tourism
  • 05 Apr 2011
  • First Look

First Look: April 5

is concerned about maintaining oDesk's strong reputation and market positioning, and, as such, he wants to grow in a very focused manner. Should oDesk expand its customer focus to include large employers?... View Details
Keywords: Sean Silverthorne
  • 02 Aug 2022
  • Research & Ideas

6 Strategies for Building Socially Responsible—and Profitable—Companies

A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details
Keywords: by Lane Lambert
  • 06 Dec 2016
  • First Look

December 6, 2016

characteristics (competence, ambition) and is scarce and in demand on the job market. This research uncovers an alternative kind of conspicuous consumption that operates by shifting the focus from the preciousness and scarcity of goods to... View Details
Keywords: Sean Silverthorne
  • 16 Nov 2010
  • First Look

First Look: November 16, 2010

economy quietly shifted their focus from market failure to government failure over the second half of the twentieth century, they set the stage for a revolution in both government and markets, the full ramifications of which are still... View Details
Keywords: Sean Silverthorne
  • 10 Oct 2023
  • Blog Post

Policy Drivers for Environmental Justice: What Businesses Need to Know

Environmental Justice (EJ): working to combat climate change and promote climate resilience and investing in the green economy in a way that creates good, well-paying jobs, with a focus on combatting inequality and the disproportionate... View Details
  • 23 May 2018
  • News

Abigail P. Johnson, MBA 1988

serves 27 million individual customers Chairman and CEO, Fidelity Management and Research LLC The summer before college, Abby Johnson worked in the “wire room” at the family business, Fidelity Investments. She took calls from customers,... View Details
Keywords: Susan Young
  • 22 Oct 2007
  • Research & Ideas

Bringing ‘Lean’ Principles to Service Industries

Thanks to the pioneering success of Toyota, the concept of a "lean" operating system has been implemented in countless manufacturing companies and even adapted for industries as diverse as insurance and healthcare. With its View Details
Keywords: by Julia Hanna; Computer
  • September 1988 (Revised September 1993)
  • Case

Mrs. Fields Cookies

By: James I. Cash Jr.
Mrs. Fields Cookies is a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage... View Details
Keywords: Acquisition; Information Management; Organizational Structure; Customer Relationship Management; Business Growth and Maturation; Networks; Internet and the Web; Food and Beverage Industry; Information Technology Industry
Related
  • 16 Mar 2020
  • Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

will help customers be more helpful   The rapid spread of COVID-19 reminds us how our wellbeing is interconnected, and the flurry of heartwarming responses people have exhibited in the face of this crisis reveals our tremendous... View Details
Keywords: by Dina Gerdeman