Customer Base - Publications - Faculty & Research

01 Mar 2018
News

3-Minute Briefing: Lisandra Rickards (MBA 2010)

one year he’s grown revenues by 44 percent and increased his customer base by 32 percent. No matter what kind of businesses we create or what kind of infrastructure is built, it can all be destroyed in the... View Details

Keywords: Julia Hanna

09 Oct 2001
Research & Ideas

Five Questions for Paul Lawrence and Nitin Nohria

seemed obvious. Q: Customers are ruled by these four drives, just like everyone else. So what product, or product strategy, is needed to attract the four-drive customer? A: Those who study brands have found that great brands are View Details

Keywords: by Sean Silverthorne

01 Sep 2018
News

Case Study: A Good Fit

gym, for example—and sustaining it over time, says Sean Eldridge (MBA 2009). He and his cofounders at Gain Life, an early-stage startup based at the Harvard Launch Lab, have an app for that. By combining behavioral science and marketing... View Details

Keywords: Jen McFarland Flint

01 Jun 2018
News

Case Study: Tip the Scale

comes in a carcass, customer preferences, share size, order history. Formulas propose a suggested share, based on a selection of items we think will maximize this member’s happiness—within the constraints of... View Details

01 Dec 2016
News

Case Study: Sweat the Technique

opportunity to grow and engage its user base by tapping into data and analytics and could add value to Nix in the eyes of prospective acquirers. Should Nix stay the analog course, make the transition to digital, or split limited resources... View Details

Keywords: Dan Morrell

01 Dec 2015
News

Complements to the Case Method

collaborate on beer design, pricing, and packaging, as well as on decisions concerning manufacturing and marketing. After each round, reports are generated that include balance sheets, customer beer preferences, and ways in which the... View Details

14 Jul 2021
News

The First Five Years: Nicolas Manes (MBA 2020)

the pandemic impact you and your work? “The pandemic actually helped us, because it raised awareness about the importance of social and environmental responsibility. Also, customers became more prone to online purchasing and technology... View Details

21 May 2013
First Look

First Look: May 21

based upon firm and agglomeration economy traits. We test our framework on the U.S. location choices of new manufacturing entrants between 1985 and 1994 and find that firms are far more attracted to skilled labor and specialized suppliers... View Details

Keywords: Sean Silverthorne

02 Sep 2008
First Look

First Look: September 3, 2008

relationships through its "Two-in-a-box" (TIB) model. This model is based on having two people share complete responsibility for the client. In the U.S. or Europe, the "on site" person, along with his or her... View Details

Keywords: Sean Silverthorne

29 Jun 2007
First Look

First Look: June 29, 2007

http://www.hbs.edu/research/pdf/07-103.pdf Cases & Course MaterialsBancaja: Developing Customer Intelligence (A) Harvard Business School Case 107-055 In 1996, CEO Fernando Garcia Checa wanted to make View Details

Keywords: Martha Lagace

Web

The Power of DEI: Harnessing Talent and Opportunity for Enduring Success - Course Catalog

to such values, benefits that include better decision-making, increased creativity, enhanced employee satisfaction, and richer customer insights. We will also investigate the complexity and difficulties of creating a markedly more... View Details

01 Sep 2010
News

Reinventing the Annual Report

and customer satisfaction, factors that contribute to revenue growth. So how can shareholders and other stakeholders know if a company’s commitment to a sustainable society is contributing to a sustainable strategy that will create value... View Details

Keywords: Robert G. Eccles

01 Dec 2016
News

Carving a Niche

to freeride and freestyle skis that can be used to navigate obstacles and jumps in terrain parks and away from established runs. Based in Verbier, Switzerland, Hoye and cofounder Tony McWilliam started the company in 2006—the same year... View Details

Keywords: Julia Hanna

01 Dec 2018
News

Ready, Set, Launch

Launching Technology Ventures explore an alternative path, one designed to sidestep many of the missteps: the lean startup methodology. The idea is to launch as quickly as possible with a minimum viable product (MVP). With only the barest minimum of features, MVP... View Details

Web

Impact Stories - Business & Environment

continue to address environmental problems in my current work." Heather March Takle MBA 2006 | Launching a Career in Clean Energy "pathZERO Energy is on a mission to help commercial & industrial customers get to zero net energy. Energy is... View Details

01 Mar 2016
News

Case Study: Paper Chase

have to offer your entire line through each channel, just match each card with each channel. The most responsive channels could be your focus. Videos on their channel sites and on YouTube could be a nice way to jump-start visibility, offering exposure via someone... View Details

Web

Video Management Policy | About

Video Management Policy General Principles At Harvard Business School, the video management systems infrastructure is implemented to enhance the safety and security of the community, reduce institutional risk, strengthen customer service... View Details

01 Mar 2019
News

The One That Got Away

app with a cheap, cheerful, low-friction ethos. The items in the app’s feed are customized based on your online habits, no doubt leveraging the company’s strong technology around contextual ad targeting. The... View Details

Web

Past Projects | Social Enterprise | Harvard Business School

cancer at MD Anderson Cancer Center. To assess cost, we used Professor Bob Kaplan's time driven activity based costing (TDABC) method. We compared this data from MD Anderson, a large academic comprehensive cancer center, to Chicago... View Details

03 Mar 2009
First Look

First Look: March 3, 2009

and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of a leading U.S.... View Details