Publications

August 1993 (Revised April 1997)
Case

Southwest Airlines: 1993 (A)

By: James L. Heskett and Roger H. Hallowell

Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture. View Details

Keywords: Decisions; Cost Management; Profit; Marketing; Service Operations; Organizational Culture; Corporate Strategy; Expansion; Air Transportation Industry; United States

02 Aug 2020
What Do You Think?

Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?

would be interesting , he continued, to examine sectors other than technology “for their natural tendencies and what drives such culture and procedural traits.” Joe noted that some of the principles of experiment design provide “a piece... View Details

Keywords: by James Heskett; Technology

June 2020
Case

What IKEA Do We Want?

By: Juan Alcácer, Cynthia A. Montgomery, Emilie Billaud and Vincent Dessain

In 2018, Swedish furniture maker IKEA was undergoing a significant transformation. Challenged by the rise of online shopping and changing consumer behavior, and mourning the death of its founder, the Company's top executives knew they had to step out of their comfort... View Details

Keywords: Business Strategy; Transformation; Leading Change; Mission and Purpose; Business Model; Emerging Markets; Customer Focus and Relationships; Organizational Culture; Disruption; Consumer Products Industry; Retail Industry; Europe; Netherlands; Sweden; China; India; United States

April 2005 (Revised January 2007)
Case

Furman Selz LLC (A): A Tale of Two Acquisitions

By: Nancy D. Beaulieu, Boris Groysberg and Kyle Doherty

Profiles a firm that was reacquired by two companies with different degrees of success. Highlights integration challenges present in acquisition deals when the primary assets of the target are human capital. Focuses on Furman Selz's acquisition by Xerox in 1987; its... View Details

Keywords: Mergers and Acquisitions; Transition; Valuation; Human Capital; Compensation and Benefits; Integration; Organizational Culture; Banking Industry; Financial Services Industry; United States

18 Mar 2019
Research & Ideas

Stuck in Commuter Hell? You Can Still Be Productive

greater work-family conflict have a tougher time transitioning to their work roles, and as a result, a long commute takes a bigger toll on these workers. Gino and her colleagues found that the employees who wrestle the most with commuting also benefit the most from the... View Details

Keywords: by Dina Gerdeman

January 2009 (Revised April 2009)
Case

The Carlyle Group

By: Robert G. Eccles and Carin-Isabel Knoop

This case describes the investment philosophy, organizational structure, management processes and culture of the largest private equity firm in the world measured in terms of assets under management ($89 billion). The Carlyle Group is distinctive in several ways,... View Details

Keywords: Financial Crisis; Assets; Private Equity; Investment; Global Strategy; Innovation and Invention; Knowledge Use and Leverage; Management Practices and Processes; Organizational Structure; Information Technology; Asia; Washington (state, US)

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

marketing communications for the first and second quarter of the year. What’s the right strategy for a CMO during a crisis such as the COVID-19 pandemic? During the week of March 23, 2020, Edelman, a global communications firm, conducted... View Details

Keywords: by Jill Avery and Richard Edelman

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

Pike Place Roast, which emphasizes the brand's humble Seattle coffee culture beginnings. Adidas's "Impossible Is Nothing" campaign emphasized the underdog stories of famous athletes. Q: How did you notice this trend? How did you... View Details

Keywords: by Martha Lagace

August 2012
Case

ARISE: A Destination-for-a-Day Spa

By: Michael Beer and Lynda St. Clair

A new Dallas-based health and beauty spa aims to use a highly distinctive human resource system as the foundation of its competitive strategy. By encouraging employees to act as "personal wellness coaches" (PWCs) with high commitment and broad responsibilities, the... View Details

Keywords: Compensation and Benefits; Motivation and Incentives; Organizational Design; Organizational Culture; Service Delivery; Competitive Strategy; Innovation Strategy; Health Industry; Entertainment and Recreation Industry; Service Industry; Texas