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- All HBS Web
(2,099)
- People (3)
- News (356)
- Research (1,312)
- Events (13)
- Multimedia (4)
- Faculty Publications (464)
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- 28 Jan 2013
- Research & Ideas
Helping Yelp Create More Accurate Reviews
over 33 million reviews for local businesses, with some sporting more than 1,000 reviews each. How, then, does a consumer make sense of the spate of opinions, many of which contradict each other? New View Details
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent of American homes, is... View Details
Keywords: by Peter K. Jacobs
- 16 Sep 2014
- Research & Ideas
Has Apple Reinvented the Watch?
technologies, industries, and organizations. He has also conducted extensive research on the watch industry. Raffaelli weighs in below on everything from battery life to the Apple Watch's implications for the health care industry. Read an... View Details
- December 1998 (Revised April 1999)
- Case
Mind of the Market: Top Down Cognitive Processes, Primer Six
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Top Down Cognitive Processes, Primer Six." Harvard Business School Case 599-006, December 1998. (Revised April 1999.)
- 30 Sep 2013
- Research & Ideas
Do Mergers Hurt Product Quality?
of the rankings in a year before its parent company was acquired but ranked toward the bottom post-merger, the merger would seem to have a negative effect on quality. To that end, Sheen enlisted a team of research assistants to chart... View Details
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil Gupta suggests that... View Details
- 22 Jan 2007
- Research & Ideas
The Immigrant Technologist: Studying Technology Transfer with China
Assistant Professor William R. Kerr teaches the required first-year MBA course, The Entrepreneurial Manager, in addition to Executive Education courses at Harvard Business School. One of his core research areas is the role of immigrant... View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
Hans-Willi Schroiff, vice president of market research and business intelligence for the German company Henkel, described why detergent has made a valuable case study for new and edgy marketing. (They cautioned that they are not ready to... View Details
- 05 May 2003
- Research & Ideas
How Bank of America Turned Branches into Service-Development Laboratories
Companies often use rigorous R&D processes to guide new product development, but are much less scientific when it comes to creating services. Not Bank of America, which has turned Atlanta-area branches into consumer laboratories.... View Details
- 2023
- Working Paper
Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation
By: Dae Woong Ham, Michael Lindon, Martin Tingley and Iavor Bojinov
Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers’ decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to... View Details
Keywords: Performance Evaluation; Research and Development; Analytics and Data Science; Consumer Behavior
Ham, Dae Woong, Michael Lindon, Martin Tingley, and Iavor Bojinov. "Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation." Harvard Business School Working Paper, No. 23-070, May 2023.
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
haven’t made a service part of their routines, the authors find. These findings come as companies such as Procter & Gamble, Adidas, and McDonald’s are trying to collect more consumer data to hone their marketing messages. With... View Details
- 10 Nov 2008
- What Do You Think?
How Much Can You Ask of Your Customers?
play on the standard pre-Internet belief, based on the results of only one research study that became a mantra, that satisfied customers tell five others but dissatisfied customers tell ten. Blackshaw's experience with consumer-generated... View Details
Keywords: by Jim Heskett
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
Competition keeps you hungry. It forces you to continually find new and more cost-effective solutions to business problems. Although there's nothing new in this insight, recent research suggests some often-overlooked ways in which... View Details
Keywords: by David Stauffer
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
Luxury is the new essential. Consumers know it and retailers are reaping the bounty. At a "Growth Strategies in the Luxury Goods Industry" panel on April 3 at the HBS Retail and Luxury Goods Conference, moderator Nancy F. Koehn... View Details
- 28 Sep 2020
- Working Paper Summaries
What Can Economics Say About Alzheimer's Disease?
- 20 Nov 2006
- Research & Ideas
Open Source Science: A New Model for Innovation
scientific problem solving? Yes, and it comes from an unexpected and unrelated corner of the universe: open source software development. That's the view of Karim R. Lakhani, an assistant professor at Harvard Business School with an extensive View Details
Keywords: by Martha Lagace
- Other Unpublished Work
A Technique to Estimate Retail Demand and Lost Sales
By: A. Raman and Giulio Zotteri
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
quantitative and qualitative research to explain how we can turn cash into contentment. The key lies in changing our spending habits and adhering to five key principles: Buy Experiences (research shows that material purchases are less... View Details
Keywords: Re: Michael I. Norton
- July–August 2023
- Article
Demand Learning and Pricing for Varying Assortments
By: Kris Ferreira and Emily Mower
Problem Definition: We consider the problem of demand learning and pricing for retailers who offer assortments of substitutable products that change frequently, e.g., due to limited inventory, perishable or time-sensitive products, or the retailer’s desire to... View Details
Keywords: Experiments; Pricing And Revenue Management; Retailing; Demand Estimation; Pricing Algorithm; Marketing; Price; Demand and Consumers; Mathematical Methods
Ferreira, Kris, and Emily Mower. "Demand Learning and Pricing for Varying Assortments." Manufacturing & Service Operations Management 25, no. 4 (July–August 2023): 1227–1244. (Finalist, Practice-Based Research Competition, MSOM (2021) and Finalist, Revenue Management & Pricing Section Practice Award, INFORMS (2019).)
- 12 Sep 2012
- Research & Ideas
The Unexpected Link Between Cadavers and Careers
occupations are more likely to bequeath their corpses to medical research than those in male-dominated occupations. “There's a lot of discussion in the field of donation on how to morally increase the supply.” The finding is important... View Details