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- All HBS Web
(1,549)
- People (1)
- News (249)
- Research (1,152)
- Events (10)
- Multimedia (6)
- Faculty Publications (504)
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
sales data. Early product sales, appropriately adjusted for variations in price and availability, are an excellent predictor of overall sales (see the exhibit "No Need for a Crystal Ball"). In fact, retailers that exploit these... View Details
- March 1997 (Revised July 1999)
- Case
S1 Corporation
S1 is a fast growing subsidiary of the Samsung Group in South Korea that sells business security products. S1 has implemented a number of marketing initiatives that the company president would like to have evaluated. View Details
Keywords: Marketing Strategy; Price; Salesforce Management; Consumer Products Industry; Consumer Products Industry; South Korea
Chun, Samuel S. "S1 Corporation." Harvard Business School Case 597-044, March 1997. (Revised July 1999.)
- 03 Sep 2020
- Op-Ed
Why American Health Care Needs Its Own SEC
Employers, insurers, taxpayers, and individual consumers pay widely varying prices for treatments, medical technology, and for digital information of fluctuating quality. One patient may receive a small... View Details
- 09 Jan 2014
- Research & Ideas
Excerpt: ’Fortune Tellers’
and pointed to the future. These had various names, such as Babson's Composite Plot and the Harvard Economic Service's Index of General Business Conditions. Forecasters also devoted time to sales and marketing. Successful forecasting... View Details
Keywords: by Walter A. Friedman
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
product," he said. "We gave the consumer more value, and we priced for it, and by and large, the consumer actually paid for it." One other important lesson... View Details
Keywords: by Julie Jette
- 09 Feb 2010
- First Look
First Look: Feb. 9
explanation of price rigidity has the advantage of being consistent with the observation that the typical size of price increases is nearly invariant to inflation. Lastly, the paper turns to some government... View Details
Keywords: Martha Lagace
- Web
Buy Now, Pay Later: Pre-Industrial Credit in Practice
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Imagining Pre-Industrial Credit Credit and... View Details
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
their organizational structures. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54625 forthcoming Journal of Consumer Research Learning to Become a Taste Expert By: Deighton, John A., and Kathryn A. Latour... View Details
Keywords: Dina Gerdeman
- 25 Aug 2015
- News
Sunset in the East?
coauthor of Can China Lead? Reaching the Limits of Power and Growth, to answer alumni questions about what this trend might portend. With property price slides precipitating previous financial crises in Japan and the United States, what... View Details
- March 2007 (Revised March 2007)
- Case
Burt's Bees: Leaving the Hive
Rapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious,... View Details
Keywords: Growth Management; Consumer Behavior; Asset Pricing; Entrepreneurship; Distribution Channels; Product Development; Brands and Branding; Beauty and Cosmetics Industry; United States
Wathieu, Luc R., and Laura Winig. "Burt's Bees: Leaving the Hive." Harvard Business School Case 507-017, March 2007. (Revised March 2007.)
- 24 Apr 2014
- News
Addressing roadblocks to innovation in health care
convenes health care management educators to develop and implement new curricula for health care management education. She also recommends policy changes, such as standards for health care IT and transparency to consumers on the View Details
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
price remains a primary determinant of whether a consumer will buy a product, free shipping provides an added enhancement for online merchants to consider. Shoppers are only one-tenth as sensitive to... View Details
- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
When Barnes & Noble rolled out a line of “store-brand” classic books last summer, the publishing industry gasped.The company aimed to provide consumers with high-quality books at prices significantly below... View Details
- 01 Mar 2016
- News
Feedback
—Barbara Thornton (MBA 1995) Practicing PWYW Re: The Price Is Right As part of my financial services, I help retirees identify and implement their optimum Social Security claiming strategy. Pricing this... View Details
- 09 Aug 2004
- Research & Ideas
A Diagnostic for Disruptive Innovation
pricing trends. Read product reviews in industry journals. Quick-and-dirty market research can also help identify the dimensions along which customers are overserved. The other group of customers to look for is nonconsumers, who generally... View Details
- Web
Baker Old Class Collection | Baker Library | Bloomberg Center | Harvard Business School
first half of the twentieth century. The rich holdings include trade publications, government documents, corporate histories and publications, and business directories, including material documenting the cotton trade such as prices... View Details
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
to lift wages by $2 per hour. However, increasing wages by $1 could still leave these people with below-living wages. Second, there are cases where improving a firm’s social impact does not help financially. In some cases consumers are... View Details
- Web
Dream Realities - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Dream Realities Eugene Hutchinson. Decorative Crystal, ca. 1934. olvwork490097 Alfredo... View Details
- 11 Jun 2007
- Lessons from the Classroom
Teaching the Next Generation of Energy Executives
You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest... View Details
- 01 Apr 2000
- News
The World at a Click
services for leisure and small-business travelers. Consumers enjoy one-stop shopping for airline tickets, car rentals, vacation packages, hotels, and cruises, as well as a wealth of travel news and merchandise. "Preview Travel and... View Details
Keywords: Margie Kelly