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Show Results For
- All HBS Web
(1,921)
- People (7)
- News (510)
- Research (1,173)
- Events (4)
- Multimedia (5)
- Faculty Publications (386)
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
it's about creating a customer experience that taps into people's emotions, ultimately making them feel good. High-end vodka companies such as Grey Goose and Chopin have packaged their liquor in tall, sleek, frosted glass bottles as a way... View Details
- November 2014
- Teaching Note
Marketing Marijuana in Colorado
By: John A. Quelch
The case, set in the middle of 2014, reviews the first six months of marketplace activity in Colorado, following the legalization of marijuana for recreational use and the expansion of marijuana retailing from medical dispensaries to recreational stores. The case... View Details
Keywords: Marketing Innovations; Retail Government Services; Public Health; Agribusiness; Customers; Goods and Commodities; Government and Politics; Health; Marketing; Society; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North and Central America
- 06 Jul 2015
- News
Lights! Camera... Market!
source of good in a community that is struggling. We knew our consumers would want to learn about what goes on at a farm where we get our potatoes. Consumers ask us all the... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
expensive—one cake sells for the same price as a package of 12 original cakes. The biggest challenge was how to differentiate the new version. While interviewing consumers in Seoul about their snack... View Details
- 01 Feb 2000
- News
New Releases
chosen." In Down to Earth, Reinhardt draws on studies of companies in industries as diverse as energy and packaged consumer goods to illustrate approaches for reconciling... View Details
- 01 Sep 2004
- News
Joe Toplyn (MBA 1979)
and I started to learn what it takes to manage an unwieldy production process and to please the fickle consumer. Business school made sense to me because I liked to hatch ideas and make them happen. After HBS I went to work in consumer... View Details
- Career Coach
Connie Walsh
team for $5B Staples Brands Group at Staples, Inc. She was responsible for marketing & developing product lines and brands across retail, contract, online and catalogue businesses and for the packaging strategy and production of over... View Details
- Web
Trade Catalogs - The Art of American Advertising
items formerly made at home or bought as generic items at the general store. Trade catalogs advertised a wide variety of home goods including sewing machines, stoves, cooking ware, ready-made clothing, shoes, View Details
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
Thomas H. Davenport and Jinho Kim offer an introduction to the best methods for consuming data. In this excerpt, Davenport and Kim discuss multiple ways to tell a story with data, "the best way to communicate results to nonanalytical... View Details
- 29 May 2013
- Blog Post
Perks of the LVMH Family
we got a healthy dose of the quirky, fun brand’s personality. The reception area alone is a swift transport to all that is pink and sassy. Then we learned about the history of the brand, why its packaging and product names are so witty... View Details
Keywords: Consumer Products / Retail
- 01 Jun 2000
- News
Priceline's Jay Walker: The Future is Wow
The future of e-commerce will be shaped by a new generation of companies that can consistently deliver convenience, information, entertainment, and savings -- an as-yet-unrealized package that will have an impact summed up by... View Details
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
Consumers pay handsomely for products that are considered the best of the best in their league, whether they are the fastest cars, the fanciest handbags, or the finest wines. But for what, exactly, are they paying a premium? The superior... View Details
Keywords: by Dina Gerdeman
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details
- 11 Dec 2023
- Blog Post
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy
joining Teach for America or law school, and then ultimately management consulting after college graduation. In consulting, Leahy had her first exposure to the retail industry, working primarily with clients in the retail banking and View Details
Keywords: Consumer Products / Retail
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
expenditures. Advertisers can get the most bang for the buck if they post their videos on YouTube and then motivate consumers to disseminate the ads for them, via email or social media. Getting an ad to go viral is among the cost-saving... View Details
- 08 May 2019
- Blog Post
In the Business of Flexibility
skills, but also through the missions to make sure that are a good fit.” Business-Backed Recruiting Prokanga brings a deep talent bench that includes many HBS alumni. Whether a company is a complex hedge fund, marketing agency startup, or... View Details
- Web
Trade Cards - The Art of American Advertising
giveaway, whether tucked into products at the factory by wholesalers or inserted into packaged goods by retailers. Traveling salesmen had the opportunity to distribute trade cards to individual customers,... View Details
- 01 Dec 2019
- News
Making Eco Easy
microplastics per liter. “All the plastic our society is consuming is ending up in our oceans and waterways, where it is breaking down into tiny pieces and appearing in the water we drink, the food we eat, and the formula I was making for... View Details
Keywords: Jennifer Gillespie
- 01 Jun 2023
- News
Action Plan: Net Proceeds
says. “My heroes are the waste pickers, the brands and consumers making better choices, and the companies working on alternatives to petroleum-based plastics. I am simply a guide to help inform people so they can become the heroes of... View Details
- Career Coach
Rich Schneider
deep experience in new business development, marketing, life sciences/health care, and consumer goods and services. He helps individuals to develop a clear vision of their objectives for career transition in... View Details