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(6,498)
- People (20)
- News (1,263)
- Research (4,342)
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- Faculty Publications (3,144)
Show Results For
- All HBS Web
(6,498)
- People (20)
- News (1,263)
- Research (4,342)
- Events (38)
- Multimedia (71)
- Faculty Publications (3,144)
- 02 Mar 2009
- News
Gender-Bending Brands an Easy Way to Increase Product Reach
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
It’s the new way of comparison shopping in the age of large language models (LLM): Tapping into AI-driven search engines for research and advice on which products to buy. But can consumers trust the recommendations to be impartial? New... View Details
- 13 Sep 2017
- Blog Post
Why We Recruit: Gorton's Seafoods
OrganizationPaul Coz, Vice President Human Resources, Gorton's Seafoods Describe your organization in three to five sentences.Gorton's, America's iconic seafood company, is the category leader in frozen, value added seafood, providing View Details
Keywords: Consumer Products / Retail
- Article
The Effect of Dividends on Consumption
By: Malcolm Baker, Stefan Nagel and Jeffrey Wurgler
Classical models predict that the division of stock returns into dividends and capital appreciation does not affect investor consumption patterns, while mental accounting and other economic frictions predict that investors have a higher propensity to consume from... View Details
Keywords: Investment; Investment Return; Economics; Stocks; Capital; Business Earnings; Investment Portfolio; Investment Funds; Cost; Saving
Baker, Malcolm, Stefan Nagel, and Jeffrey Wurgler. "The Effect of Dividends on Consumption." Brookings Papers on Economic Activity, no. 1 (2007): 277–291.
- 22 Nov 2017
- News
Seven Things to Be Grateful for This Thanksgiving
- 14 Feb 2018
- HBS Seminar
Ruomeng Cui, Emory University
- 12 Dec 2012
- Research & Ideas
Power to the People: The Unexpected Influence of Small Coalitions
environmentalists, consumer activists, women's organizations, health-care advocates, and farmers—wield great influence in areas of regulation including trade, product safety, and labor. Read an excerpt from the book. "It's important to... View Details
Keywords: by Kim Girard
- January 2024
- Case
Vibrant Health
By: Henry McGee and Sarah Mehta
This case is about nutritional supplements company Vibrant Health, among the 100 largest Black-owned businesses in the U.S. After acquiring the company from its white founder in 2007, co-owners Ted and Paige Parker significantly grew its sales. Set in September 2023,... View Details
- 20 Feb 2015
- News
How the sharing economy is changing the value of ownership
- April 2005 (Revised February 2006)
- Case
L'Oreal and the Globalization of American Beauty
By: Geoffrey G. Jones, David Kiron, Vincent Dessain and Anders Sjoman
Examines L'Oreal's acquisition of leading U.S. cosmetics brands, including Maybelline, Redken, and Kiehl's, and their subsequent renewal and globalization. Reviews the history of L'Oreal, now the world's largest cosmetics company, from its origins in France in 1907.... View Details
Keywords: Management; Corporate Strategy; Problems and Challenges; Brands and Branding; Business History; Globalization; Acquisition; Consumer Products Industry; Consumer Products Industry; France; United States
Jones, Geoffrey G., David Kiron, Vincent Dessain, and Anders Sjoman. "L'Oreal and the Globalization of American Beauty." Harvard Business School Case 805-086, April 2005. (Revised February 2006.)
- Research Summary
Branding in Digital and Social Media
By: Jill J. Avery
This very contemporary line of research explores the rapidly changing digital world, and investigates how emerging technologies are creating a new consumer culture in which consumers expect to be partners in the co-creation of brands. The work explores the branding... View Details
- November 2008 (Revised August 2011)
- Case
UnME Jeans: Branding in Web 2.0
By: Thomas J. Steenburgh and Jill Avery
This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details
Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry
Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
- July 2024
- Article
Chatbots and Mental Health: Insights into the Safety of Generative AI
By: Julian De Freitas, Ahmet Kaan Uğuralp, Zeliha Uğuralp and Stefano Puntoni
Chatbots are now able to engage in sophisticated conversations with consumers. Due to the ‘black box’ nature of the algorithms, it is impossible to predict in advance how these conversations will unfold. Behavioral research provides little insight into potential safety... View Details
Keywords: Autonomy; Chatbots; New Technology; Brand Crises; Mental Health; Large Language Model; AI and Machine Learning; Behavior; Well-being; Technological Innovation; Ethics
De Freitas, Julian, Ahmet Kaan Uğuralp, Zeliha Uğuralp, and Stefano Puntoni. "Chatbots and Mental Health: Insights into the Safety of Generative AI." Journal of Consumer Psychology 34, no. 3 (July 2024): 481–491.
- Career Coach
Adriann Dolphin
Adriann wants to help students explore roles in the consumer products and tech industries. She can also provide insight into the job experience in consulting, having worked in that industry. She is happy to help with interview prep,... View Details
- 18 Nov 2019
- Video
Adi Godrej
Adi Godrej describes the early growth of India-based consumer products Godrej Group's businesses... View Details
- Career Coach
Erika Beisler
Erika Beisler (Yale School of Management ’99, Dartmouth College ‘93) is part of the CPD team. She is the industry lead for Consumer Products as well as Retail & Luxury Goods and coaches students interested in these areas. Erika also... View Details
- 23 Nov 2010
- First Look
First Look: November 23
http://www.hbs.edu/research/pdf/11-048.pdf Regulating for Legitimacy: Consumer Credit Access in France and America Author: Gunnar Trumbull Abstract Theories of legitimate regulation have emphasized the role of governments either in fixing... View Details
Keywords: Sean Silverthorne
- 08 Nov 2018
- News
Could Big Data Replace the Creative Director at the Gap?
- 18 Nov 2019
- Video
Adi Godrej
Adi Godrej, Chair of the India-based consumer products Godrej Group, describes the difficulties... View Details
- April 2003 (Revised November 2005)
- Case
Trend Micro (B)
By: Lynn S. Paine and Kim Bettcher
The Trend Micro team's discussion of consumer strategy at its quarterly meeting in Germany provides an opportunity to assess the effectiveness of the team's decision process. View Details
Keywords: Decision Making; Management Teams; Business Strategy; Diversity; Information Technology Industry; Germany
Paine, Lynn S., and Kim Bettcher. "Trend Micro (B)." Harvard Business School Case 303-085, April 2003. (Revised November 2005.)