Community - Publications - Faculty & Research

25 May 2022
Video

Class Day Welcome from April Weathers, MBA 2022

March 1993 (Revised May 1993)
Supplement

McCaw Cellular Communications, Inc. (D)

Provides an update of competition in mobile communications through 1992 for both the United States and the United Kingdom. View Details

Keywords: Competition; Mobile Technology; Telecommunications Industry; United Kingdom; United States

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2017
Teaching Note

Global Collaboration Simulation: Tip of the Iceberg

By: Tsedal Neeley

This Teaching Note reproduces the communication dynamics that occur during global collaborations, in which diverse work teams interact in the commonly used English business language or lingua franca. View Details

Keywords: Communication; Cooperation; Cross-Cultural and Cross-Border Issues

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May 1992 (Revised June 1993)
Case

Jan Carlzon: CEO at SAS (A)

By: Christopher A. Bartlett

Describes Jan Carlzon's actions on assuming the CEO's responsibility at SAS in a time of financial and organizational difficulty. After tracing Carlzon's development as a manager, it focuses on the way in which he developed, then communicated a clear and motivating... View Details

Keywords: Communication; Financial Crisis; Employee Relationship Management; Knowledge; Leadership Development; Crisis Management; Motivation and Incentives; Business Strategy; Aerospace Industry

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2014
Tool

Girls Arise! Working Together for a Better Future: Negotiation Curriculum

By: Kathleen McGinn, Corinne Low and Nava Ashraf

This negotiation curriculum provides a reference guide to train Zambian girls to adopt the communication skills needed to negotiate health and education decisions with power figures in their lives. View Details

Keywords: Negotiation; Communication; Competency and Skills; Gender; Age; Training

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25 Jun 2019
Research & Ideas

The Powerful Strategic Tool Companies Should Not Try to Control

cultivate, support, or even just observe their fan groups stand to gain valuable insights and build loyalty at a much lower cost." In a new working paper, Why Do User Communities Matter for Strategy?, Nagle and Shah discuss the... View Details

Keywords: by Danielle Kost

Profile

Brooke Boyarsky

Regardless of where I ultimately end up, I know that creating value for my community will be at the top of my priorities. I feel confident now that I have the skills necessary to make a difference. View Details

Keywords: Consulting; Technology

17 Sep 2024
Research & Ideas

Advice for the New CEO: Talk to Your Employees Early and Often

CEOs have never had so many ways to communicate with their employees. But despite the availability of Slack, internal newsletters, and virtual town hall meetings, organizations can still go quiet. One of the most common culprits: Major... View Details

Keywords: by Ami Albernaz

Video

Paths Forward: Charlotte

05 Apr 2024
News

Classroom Culture and Norms Working Group Q+A

February 1995 (Revised June 1999)
Case

Chemical Bank: Implementing the Balanced Scorecard

By: Robert S. Kaplan and Norman Klein

The retail bank division of Chemical Bank faces declining margins and increased competition in its credit and deposit gathering and processing business. It wishes to implement a new strategy to become a preferred financial service provider to target customer groups.... View Details

Keywords: Balanced Scorecard; Adoption; Growth and Development Strategy; Communication Strategy; Customer Relationship Management; Management Systems; Performance Evaluation; Banks and Banking; Measurement and Metrics; Banking Industry

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26 May 2021
Video

Sebastian Vargas (MBA 2022)

18 Feb 2016
Video

Australia & New Zealand Prospective Student Webinar

16 May 2022
Video

Era Jain (MBA 2023)

02 Mar 2016
News

Entrepreneurship to improve the world for everyone

26 May 2021
Video

Estevan Santiago (MBA 2022)

2023
Working Paper

ESG: From Process to Product

By: George Serafeim

ESG measurement, analysis, management, and communication is a process that the financial industry has turned into a product, resulting in many investment funds using the ESG label. This has caused confusion, generating demand for a framework that defines... View Details

Keywords: ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; ESG Reporting; Investment Fund; Investment; Corporate Social Responsibility and Impact; Financial Services Industry

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July 2008 (Revised February 2009)
Supplement

(PRODUCT) RED (B)

By: Youngme E. Moon, Michael I. Norton and David Chen

Updates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives. View Details

Keywords: Communication; Brands and Branding; Marketing Strategy; Social Marketing; Partners and Partnerships; Social Enterprise; Africa

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2022
Book

Deep Purpose: The Heart and Soul of High-Performance Companies

By: Ranjay Gulati

This book offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right. Few business topics have aroused more skepticism in recent... View Details

Keywords: Purpose; Business And Society; Organizations; Mission and Purpose; Performance Effectiveness; Organizational Culture

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