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  • January 2025
  • Case

Netflix: Takedown Troubles

By: Clayton S. Rose, Tom Quinn and Maxim Pike Harrell
In October 2021, Netflix Co-CEO Ted Sarandos sent an all-staff email addressing backlash to comedian Dave Chappelle’s new stand-up special, The Closer. Released on October 5, the comedian’s depiction of the transgender community and other LGBTQ+ groups prompted... View Details
Keywords: Change; Disruption; Competency and Skills; Talent and Talent Management; Customers; Customer Satisfaction; Decision Making; Cost vs Benefits; Demographics; Ethics; Governance; Corporate Accountability; Human Resources; Employees; Recruitment; Retention; Leadership; Management; Crisis Management; Risk Management; Organizations; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Society; Civil Society or Community; Social Issues; Strategic Planning; Adaptation; Motion Pictures and Video Industry
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  • Article

How Direct-to-Consumer Brands Can Continue to Grow

By: V. Kasturi Rangan, Daniel Corsten, Matt Higgins and Leonard A. Schlesinger
Direct-to-consumer (DTC) brands such as Allbirds, Casper, Peloton, and Warby Parker have creatively found a weakness in the marketing citadel of incumbent brands. By using data gleaned from daily interactions with customers, these brands have been able to adapt how... View Details
Keywords: Direct-to-consumer; Customer Journey; Business Model; Customer Relationship Management; Growth and Development Strategy
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  • 11 Dec 2007
  • First Look

First Look: December 11, 2007

Thinking Locally? The Influence of Local Communities on Organizations Authors:Christopher Marquis and Julie Battilana Abstract We develop an institutional theory of how local communities continue to matter... View Details
Keywords: Martha Lagace
  • 01 Dec 2023
  • News

Wide Horizon

able to contribute anything new? There was also the issue of how to fund this new venture. None of the existing medical nonprofit strategies seemed right for him. There was the nonprofit model, which raises smaller donations from lots of... View Details
Keywords: Dan Morrell; Photos by Sarah Wilson
  • 19 Feb 2013
  • First Look

First Look: Feb. 19

  PublicationsLabor Regulations and European Venture Capital Authors:Bozkaya, Ant, and William R. Kerr Publication:Journal of Economics & Management Strategy Abstract European nations substitute between employment protection... View Details
Keywords: Sean Silverthorne
  • December 2008
  • Article

Which Kind of Collaboration Is Right for You?

By: Roberto Verganti and Gary P. Pisano
Nowadays, virtually no companies innovate alone. Firms team up with a variety of partners, in a wide number of ways, to create new technologies, products, and services. But what is the best way to leverage the power of outsiders? To help executives answer that... View Details
Keywords: Cost vs Benefits; Framework; Collaborative Innovation and Invention; Innovation and Management; Partners and Partnerships; Social and Collaborative Networks; Strategy
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  • 15 Feb 2022
  • Book

When Working Harder Doesn’t Work, Time to Reinvent Your Career

for my previous work. I am still alive, but professionally, I am no one. I lose the ability to communicate my thoughts and ideas to those around me. I am dead, and I am no longer remembered at all for my accomplishments. Evaluate and... View Details
Keywords: by Avery Forman
  • 05 Sep 2012
  • First Look

First Look: September 5

if they did not obtain the second reward. We discuss implications for research on motivation and incentives. Bringing Science to the Art of Strategy Authors:A.G. Lafley, Roger L. Martin, Jan W. Rivkin, and Nicolaj Siggelkow... View Details
Keywords: Sean Silverthorne
  • 10 Feb 2016
  • HBS Seminar

Hong Luo of Harvard Business School and Julie Mortimer of Boston College, Department of Economics

  • 09 Feb 2009
  • Research & Ideas

Uncompromising Leadership in Tough Times

started the turnaround of the company by first working on values—redefining them and communicating them widely. First, they do not merely focus on cost cutting and layoffs when a crisis arrives. While they may lay off employees (though... View Details
Keywords: by Martha Lagace
  • June 2023
  • Case

ByteDance: TikTok and the Trials of Going Viral in 2023

By: William C. Kirby, Noah B. Truwit and John P. McHugh
In March 2023, Chew, with an army of well-paid U.S. lobbyists and TikTok creators, descended on Washington. In his testimony, he planned to highlight the 150 million daily active American users on TikTok and how the platform had benefitted small business owners and... View Details
Keywords: Social Media; International Relations; Government Legislation; China; United States
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  • October 2015
  • Case

BandPage (A)

By: Karim R. Lakhani, Colin Maclay and Greta Friar
BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising campaign on music streaming service Rhapsody and learn whether BandPage's strategy to improve ad click through rates and generate revenue has succeeded. BandPage, which began... View Details
Keywords: Digital Innovation; Digital Music; Digital Marketing; Mobile Marketing; Technological Innovation; Marketing Communications; Music Entertainment; Mobile Technology; Music Industry
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  • Web

How to Create a Psychologically Safe Workplace - Recruiting

Insights & Advice 07 Jul 2023 How to Create a Psychologically Safe Workplace Becca Carnahan Author HBS Team tag All Industries All Locations Diversity, Inclusion, & Belonging Recruiting Advice Recruiting Strategies Candidates consider... View Details
  • 2010
  • Other Unpublished Work

Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry
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  • May 2022
  • Supplement

Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
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  • March 2008 (Revised October 2009)
  • Case

IBM in the 21st Century: The Coming of the Globally Integrated Enterprise

By: Rosabeth M. Kanter
Members of IBM's fifth Integration and Values Team (IVT5) were close to finishing their deliberations. Convened by Sam Palmisano, Chairman and CEO, and sponsored by Jon Iwata, Senior VP of Corporate Communications and Marketing, and John E. Kelly III, Senior VP and... View Details
Keywords: Global Strategy; Multinational Firms and Management; Innovation and Management; Leadership Development; Management Teams; Organizational Culture; Integration
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  • Web

HBS - The year in Review

scale capabilities in the realm of digital products, data strategy and architecture, analytics, machine learning and AI, the group will work to build platforms and deliver applications that enable innovation in research, teaching,... View Details
  • 09 Jul 2020
  • Research & Ideas

It’s Time to Reset Decision-Making in Your Organization

will provide transparency, visibility, and some stability. Communicate Your recovery strategy will need to include a detailed communication plan focused on all internal and... View Details
Keywords: by Boris Groysberg and Sarah Abbott
  • Web

Europe - Global

Professor Debora Spar , the event brought together 70 C-suite executives, entrepreneurs, NGO leaders, public officials, and HBS faculty members. Panels, case studies, and breakout sessions explored topics from climate risk and financing View Details
  • Web

General Management - Faculty & Research

values, and strategies that inform successful enterprises; and the relation of enterprise to the broader community and other external constituencies. The Unit's work is conceived and carried out principally... View Details