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Show Results For
- All HBS Web
(1,358)
- People (1)
- News (520)
- Research (686)
- Events (3)
- Multimedia (27)
- Faculty Publications (409)
- 24 Sep 2018
- Blog Post
Working to Keep Pirates At-Bay: My Summer in Cyber Security
ten weeks in the company, I was able to design an online marketing strategy and create acquisition funnel metrics to test different campaigns and selling pitches to brokers. I was also able to work closely with the product team to review... View Details
Keywords: Entrepreneurship
- 13 Jan 2021
- Blog Post
Welcome to the BEI Blog!
Beyond that, to encourage on-campus sustainability practices, each year HBS hires ten Student Sustainability Associates (SSAs) who promote sustainable living among their peers through engaging monthly campaigns and a capstone project.... View Details
- 11 Oct 2022
- News
On Balance
small, 35-person Workplace Gender Equality Agency not only as a resource for business, but also as an advocate for societal change. Its current initiatives include a toolkit for companies that want to perform a gender-pay-gap audit and a View Details
Keywords: April White
- 15 Jun 2021
- News
Action Plan: Come as You Are
Museum in Salem, Massachusetts. And from 1998 to 2004, he was executive director at Harvard’s Museum of Natural History. At the ROM, Basseches is leading a campaign to make art accessible to all. He emphasizes art’s problem-solving... View Details
- 01 Dec 2018
- News
Research Is the Foundation
addition to influencing business practice. Ethan Bernstein was recently named the Edward W. Conard Associate Professor of Business Administration. (photo by Evgenia Eliseeva) Ethan Bernstein was recently named the Edward W. Conard Associate Professor of Business... View Details
- 01 Jun 1997
- News
David M. Hughes
the $1.5-million student activities budget as vice president of student affairs during his senior year. Signing on as a fundraising campaign manager for the United Way of Toronto at the tender age of 23, he supervised scores of volunteers... View Details
Keywords: Marguerite Rigoglioso
- 01 Mar 2014
- News
Cutting Edge
the original recipe, and shunned artificial colors and flavors to appeal to an increasingly health-conscious public. A new ad campaign touting all this won a Clio Award. The result? Those $6 million of losses became $25 million in profits... View Details
- 27 Apr 2017
- News
Enabling a Transformational Educational Experience
Saurav Patyal (MBA 2018) (photo by Susan Young) Saurav Patyal (MBA 2018) (photo by Susan Young) FELLOWSHIP RECIPIENT: HBS Fund The HBS mission—to educate leaders who make a difference in the world—resonates deeply with Saurav Patyal (MBA 2018). “My goal is to utilize... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
Web 2.0 opportunities for your firm are endless. Managers can engage with customers via blogs (caution: they take much more time than you think). Victoria’s Secret and thousands of other firms have highly successful exposure on Facebook and MySpace. You can also create... View Details
- 01 Jun 2008
- News
The Making of a School
humanities of life.” In 1924, a $5 million fundraising campaign began for the construction of a campus on a new site across the Charles River. LIFELINE: Heat and electricity traveled across the Charles River via pipes inside the newly... View Details
- 01 Jun 2018
- News
What I Do: Minnie Ingersoll (MBA 2002)
that, not just because it’s the work that we’re doing, but also because I’m able to bring some of my skills from Google to help us run a user-growth campaign to reach people by using some reasonably basic tools of technology.” “A lot of... View Details
- 01 Sep 2010
- News
Social Entrepreneurship Fellows Named
I’ve told my straight friends about problems like this, they express surprise and ask what they can do to help.” That’s where Friendfactor comes in. The enterprise is developing a social networking platform that will launch this fall to encourage LGBT people to create... View Details
- 11 Nov 2013
- Research & Ideas
A Smarter Way to Reduce Customer Defections
estimated likelihood that they will flee and then offering incentives to a core group of customers at the top of the churn ranking. Gupta says these traditional methods are flawed. The two steps are not set up to maximize bottom-line profit of the retention View Details
- 23 Jun 2016
- Op-Ed
Brexit: Should Britain Stay or Go?
anticipated challenge in a forthcoming election by the United Kingdom independence Party, has had an even worse outcome. The campaign to Leave descended, as might have been predicted, primarily into a populist View Details
Keywords: by Geoffrey G. Jones & Dante Roscini
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
- 27 Jan 2016
- Research & Ideas
A Politician's Investment Portfolio Might Tip Off Corruption Potential
congressman and House Majority Leader Tom DeLay. DeLay had a slew of scandals around 2005, charged with violating campaign finance laws and linked to lobbying improprieties, resulting in his 2006 resignation from office. He was later... View Details
Keywords: by Roberta Holland
- Web
Crisis Leadership - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School
and launched a successful advertising campaign that featured a fully mechanized exhibition of Waltham watch production methods that was displayed at international expositions. In 1876, while the rest of the world struggled to emerge from... View Details
- 01 Dec 2016
- News
Dear Future Author…
the stagecraft of political campaigns “There are so many things that can keep you from writing. Chief among them is not considering yourself a writer. Once you cross the threshold and start telling people that you are a writer, then you... View Details
- 01 Dec 2005
- News
Dean Jay Light Takes Charge at HBS
school in terms of the development and commercialization of the life sciences.” As for an HBS fundraising milestone recently achieved, Light observed, “The campaign really has served to energize and engage alumni around the world. See... View Details