Publications

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April 2011
Supplement

Daniel Kim's Dilemma (B)

By: Bill George and Natalie Kindred

Daniel Kim was considering "blowing the whistle" on his friend, the CEO of a fast-growing startup where Kim had spent most of his professional career. When Kim joined the company, called Cardio-Metric, in 2002, it consisted of seven young engineers (including its two... View Details

Keywords: Ethics; Venture Capital; Revenue; Governance Controls; Governing and Advisory Boards; Management Style; Personal Development and Career; Problems and Challenges; Behavior

TeachingInterests

Strategy and Technology

By: Andy Wu

The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.

What strategies win in markets with network effects?
How can technology be... View Details

06 May 2014
First Look

First Look: May 6

http://hbr.org/product/pepsico-india-performance-with-purpose/an/512041-PDF-ENG Harvard Business School Case 614-039 A Note on Funding Digital Innovation Startups This note provides information on the state... View Details

Keywords: Sean Silverthorne

11 Nov 2014
First Look

First Look: November 11

Publications November 2014 Harvard Business Review Cooks Make Tastier Food When They Can See Their Customers By: Buell, Ryan W., Tami Kim, and Chia-Jung Tsay Abstract—While existing theory suggests that increased contact between... View Details

Keywords: Sean Silverthorne

September 2022
Case

Proactive for Her

By: Rembrand Koning and Kairavi Dey

Proactive for Her began amid the COVID-19 pandemic, in August 2020 as a digital platform to provide accessible, evidence-based, primary, preventive non-judgmental healthcare services for Indian women, who were often dissuaded from seeking help as premarital sex and... View Details

Keywords: Women's Health; Healthcare; India; Start-up; Telehealth; Digital Platforms; Health Care and Treatment; Customer Focus and Relationships; Business Startups; Health Industry; Asia; South Asia; India

Web

Placement - Doctoral

Nataliya Langburd Wright Strategy, 2023 Placement: Columbia Business School, Management Division Dissertation: Where Growth Strategy Matters: Evidence from a Global Startup Field Study Advisors: Tarun Khanna... View Details

August 2023
Case

Kariyer.net: Recruiting AI

By: Shunyuan Zhang, Fares Khrais and Namrata Arora

In 2017, Fatih Uysal (AMP 2021) became CEO of Kariyer.net. By then, the business was already the industry leading online job board in Turkey. However, faced with stalling growth, a turbulent macroenvironment, and growing competition from international players, Uysal... View Details

17 Oct 2023
HBS Case

With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees

to consumers’ reluctance to change vendors, and the ability to sell more products to this seemingly captive group. “A lot of startups are incorporating subscription models into their business plans, partly... View Details

Keywords: by Jay Fitzgerald; Consumer Products; Information; Information Technology

05 Nov 2014
HBS Seminar

CV Harquail, Authentic Organizations and Stevens Institute of Technology

May 2009 (Revised October 2009)
Case

Verne Global: Building a Green Data Center in Iceland

Verne Global, a pioneering startup created to build the first large-scale data center in Iceland, faces critical challenges regarding its green strategy. Verne Co-Founder Isaac Kato is tasked with evaluating how the company can most successfully market and sell the... View Details

Keywords: Buildings and Facilities; Business Startups; Marketing Strategy; Product Marketing; Sales; Environmental Sustainability; Pollutants; Green Technology Industry; Service Industry; Iceland

Program

Launching New Ventures

backgrounds, industries, and countries across the globe Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions Who Should Attend Entrepreneurs launching... View Details

2016
Working Paper

Pivoting Isn't Enough: Principled Pragmatism and Strategic Reorientation in New Ventures

By: Rory McDonald and Cheng Gao

New technology ventures often experience deviations from their original plans that oblige them to reorient in pursuit of better fit between their evolving products and target customers. Yet research is largely silent on how entrepreneurs explain and justify their... View Details

Keywords: Strategic Reorientation; Technology Entrepreneurship; Innovation; Product Development Processes; Organizational Adaptation; Qualitative Methods (General); Information Technology; Organizational Change and Adaptation; Communication; Entrepreneurship; Alignment; Innovation and Invention; Product Development

July 2021 (Revised January 2024)
Case

Fynd

By: Ranjay Gulati, Kairavi Dey and Rachna Tahilyani

Fynd is a fast-growing venture that in 7 years since its founding has become India's largest omnichannel retail company with real-time access to over 9,000 stores' offline inventory. It started as a B2B business supporting retailers who didn’t have an online business,... View Details

Keywords: Entrepreneurship; Business Startups; Business Model; Acquisition; Decision Making; Cost vs Benefits; Growth and Development Strategy; Web Services Industry; Technology Industry; Communications Industry; India; Mumbai

January 2025
Case

Intuition Robotics: An AI Companion for Older Adults

By: Amit Goldenberg, Elie Ofek and Orna Dan

Intuition Robotics, a startup that makes an AI companion robot to alleviate older adults’ loneliness, debates whether to pursue a B2C model or B2G route. If it opts for the government vertical, it must determine how to negotiate a favorable deal. Two weeks after... View Details

Keywords: Business Model; Business Startups; AI and Machine Learning; Technology Adoption; Product Launch; Market Entry and Exit; Negotiation Offer; Business and Government Relations; Health Industry; Technology Industry; United States; New York (state, US)

January 2011 (Revised April 2023)
Course Overview Note

The Coming of Managerial Capitalism: Overview

By: Tom Nicholas

This is a course overview note for The Coming of Managerial Capitalism. CMC is chronologically organized. It starts in the late eighteenth century when America gained independence, spans the remarkable rise to industrial maturity during the nineteenth and twentieth... View Details

Keywords: Business History; Business or Company Management; Entrepreneurship; Business Startups; Welfare; War; Transformation; Information Technology; Finance; Situation or Environment; Decision Making; Management Analysis, Tools, and Techniques; United States

June 2000 (Revised October 2017)
Case

IDEO

By: Stefan Thomke and Ashok Nimgade

Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping and experimentation in general, and in the design of the very successful Palm V handheld computer in particular. A... View Details

Keywords: Business Startups; Innovation Strategy; Business or Company Management; Time Management; Product Design; Product Development; Business Processes; Organizational Culture; Practice; Problems and Challenges; Creativity; Hardware