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Show Results For
- All HBS Web
(3,617)
- People (15)
- News (950)
- Research (2,117)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,497)
- June 2013 (Revised November 2013)
- Case
Bluefin Labs: The Acquisition by Twitter
By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details
Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Advertising Industry; Media and Broadcasting Industry; United States
Deighton, John, and Leora Kornfeld. "Bluefin Labs: The Acquisition by Twitter." Harvard Business School Case 513-091, June 2013. (Revised November 2013.) (request a courtesy copy.)
Should Your Company Sell on Amazon? Reach Comes at a Price—Harvard Business Review
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a... View Details
In this article, the authors present a... View Details
- 12 PM – 1 PM EST, 15 Nov 2016
- Webinars: Career
Joining the Right Startup
Startups are like infants: brand new, exciting, bursting with hope and potential. Unfortunately, if you're thinking about joining a startup, that excitement doesn't help much. It often confuses the issues about which deals could succeed and which could fail or, more... View Details
- 17 Jun 2015
- News
How Maria Sharapova Became the World’s Wealthiest Female Athlete
- 14 Feb 2020
- Video
Dr. Nalli Kuppuswami Chetti
Dr. Nalli Kuppuswami Chetti, Chair of the company which owns India's premier saree brand, explains that the guiding principle of the business from the time of his grandfather has been honesty, which has... View Details
- October 2014
- Article
Making Charity Pay
By: Michael I. Norton and Jill Avery
Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details
Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry; Food and Beverage Industry; Retail Industry; United States
Norton, Michael I., and Jill Avery. "Making Charity Pay." Harvard Business Review 92, no. 10 (October 2014).
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
three-part interview with Harvard Business School Marketing professors Rajiv Lal and José B. Alvarez, they discuss who is winning this revolution and which brands appear to be losing ground. Sean Silverthorne: Among the retailers you have... View Details
- August 2023
- Case
BYD, China, and Global Electric Vehicle Rivalry
By: Cynthia A. Montgomery and Max Hancock
In 2023, BYD, a Chinese electric vehicle (EV) maker, surpassed Tesla to become the world's best-selling EV brand. BYD began selling mobile phone batteries in 1995, acquired a license to sell vehicles in 2002, and spent two decades building its EV brand, growing its... View Details
Keywords: Competition; Competitive Strategy; Expansion; Segmentation; Vertical Integration; Market Participation; Environmental Sustainability; Auto Industry; Electronics Industry; China; Europe; United States; Japan; South Korea
Montgomery, Cynthia A., and Max Hancock. "BYD, China, and Global Electric Vehicle Rivalry." Harvard Business School Case 724-358, August 2023.
- March 2003 (Revised October 2003)
- Case
Campbell Soup Company: Transforming for the 21st Century
By: Lynda M. Applegate and Jamie Ladge
In July 2001, Campbell Soup's newly appointed CEO, Douglas R. Conant, addressed a group of Wall Street analysts and unveiled his plan to kick-start growth. His plan called for organizational renewal and revitalization, redesign of core customer-facing processes... View Details
Keywords: Customer Focus and Relationships; Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Product Marketing; Industry Structures; Production; Supply Chain Management; Competition; Competitive Strategy; Consumer Products Industry; Food and Beverage Industry; United States
Applegate, Lynda M., and Jamie Ladge. "Campbell Soup Company: Transforming for the 21st Century." Harvard Business School Case 803-119, March 2003. (Revised October 2003.)
- 19 Feb 2020
- News
Casper and DTC Brands, Plus California’s New Freelancer Law
- 15 Nov 2012
- News
Vanguard Takes Aim at U.K. as Fees Replace Commissions
- 08 Nov 2021
- News
Drop Shipping, Explained
- November 2009
- Case
VF Brands: Global Supply Chain Strategy
By: Gary P. Pisano and Pamela Adams
This case examines VF Brands global supply chain strategy. Historically, VF has used a combination of in-house manufacturing and traditional arms-length sourcing arrangements. At the time of the case, the company is considering a third approach to supplier relations... View Details
Keywords: Global Strategy; Logistics; Supply Chain Management; Partners and Partnerships; Cooperation; Vertical Integration; Apparel and Accessories Industry
Pisano, Gary P., and Pamela Adams. "VF Brands: Global Supply Chain Strategy." Harvard Business School Case 610-022, November 2009.
- 11 Jun 2025
- Blog Post
Alumni Career Video | Nicole Ledoux (MBA 2008)
an unexpected pivot from finance to entrepreneurship, launching the healthy snack brand 88 Acres with no background in the food industry. She reflects on the challenge of building a new network from scratch and the circuitous path that... View Details
- January 2009 (Revised March 2010)
- Case
LeBron James
By: Anita Elberse and Jeff McCall
In 2005, to the astonishment of many sports industry insiders, superstar basketball player LeBron James fired his agent and established his own firm, LRMR, to handle all aspects of his business ventures and marketing activities and named his childhood friend Maverick... View Details
Keywords: Talent and Talent Management; Compensation and Benefits; Brands and Branding; Marketing Strategy; Sports; Sports Industry
Elberse, Anita, and Jeff McCall. "LeBron James." Harvard Business School Case 509-050, January 2009. (Revised March 2010.)
- April 2013
- Teaching Note
Bluefin Labs: The Acquisition by Twitter
By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and... View Details
- June 1997 (Revised May 1998)
- Case
Exploring Brand-Person Relationships: Three Life Histories (Condensed)
The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now as relational (one-on-one) marketing is said to be replacing transactional (mass) marketing as the dominant paradigm... View Details
Fournier, Susan M. "Exploring Brand-Person Relationships: Three Life Histories (Condensed)." Harvard Business School Case 597-091, June 1997. (Revised May 1998.)
- 08 Oct 2015
- Blog Post
Why We Recruit: DaVita Healthcare Partners, Inc.
engaging with students and/or alumni at HBS?Over the years we have found that one-to-one outreach is our most successful recruiting tactic. The personal connection between our teammates and the students has really helped us not only build our View Details
Keywords: Health Care
- November 2011 (Revised April 2016)
- Case
Coco Chanel: Creating Fashion for the Modern Woman (A)
By: Mukti Khaire and Kerry Herman
Chanel, the iconic haute couture house, founded by Gabrielle "Coco" Chanel in 1913, came to embody its founder's philosophy, taste, and style and set a distinctive and influential tone for women's fashion. Coming to prominence during the height of cultural modernity in... View Details
Keywords: Fashion And Creative Industries; Apparel Manufacturing; Business History; Business Growth and Maturation; Management Succession; Entrepreneurship; Business Startups; Brands and Branding; Fashion Industry; Apparel and Accessories Industry; North and Central America; Europe
Khaire, Mukti, and Kerry Herman. "Coco Chanel: Creating Fashion for the Modern Woman (A)." Harvard Business School Case 812-001, November 2011. (Revised April 2016.)
- May 1998
- Background Note
Note on the Retailing Industry
By: David E. Bell and Ann Leamon
Presents a survey discussion of retailing and current issues. Examines the impact of changing consumer attitudes on the industry and outlines the industry's response: consolidation, adoption of technology, use of brands and private labels, and changing relationships... View Details
Keywords: Transformation; Debates; Customers; Surveys; Partners and Partnerships; Attitudes; Adoption; Consolidation; Retail Industry
Bell, David E., and Ann Leamon. "Note on the Retailing Industry." Harvard Business School Background Note 598-148, May 1998.