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  • All HBS Web  (1,922)
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    • Research  (1,298)
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Show Results For

  • All HBS Web  (1,922)
    • News  (299)
    • Research  (1,298)
    • Events  (27)
    • Multimedia  (11)
  • Faculty Publications  (776)
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  • 18 Dec 2007
  • First Look

First Look: December 18, 2007

  Working PapersHappiness, Contentment and Other Emotions for Central Banks Authors:Rafael Di Tella and Robert MacCulloch Abstract We show that data on satisfaction with life... View Details
Keywords: Martha Lagace
  • 2020
  • Working Paper

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
Citation
SSRN
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Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
  • 20 Nov 2012
  • First Look

First Look: November 20

  PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Publication:Review of Marketing Science... View Details
Keywords: Sean Silverthorne
  • 18 Jul 2023
  • Research & Ideas

Will Global Demand for Oil Peak This Decade?

Is the globe’s thirst for oil finally topping out? A major international energy watcher says yes, predicting last month that demand for global oil for transport will peak around 2026, plateau for all uses by 2028, and possibly hit a zenith by the end of the decade.... View Details
Keywords: by Alvin Powell, Harvard Gazette; Energy; Industrial Products; Auto; Green Technology
  • 29 Sep 2014
  • Research & Ideas

Why Do Outlet Stores Exist?

that companies are capturing more data on customers than ever before—recording not only demographic information, but also details on every product purchase they make. "So much attention is being put on retail View Details
Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail
  • 07 Mar 2023
  • HBS Case

ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?

in the Boston area. Gebru was a math and science standout at her high school, “despite teachers’ disbelief that a Black refugee could be intellectually successful,” Neeley notes. Gebru would go on to earn a... View Details
Keywords: by Scott Van Voorhis; Technology
  • 2023
  • Working Paper

Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation

By: Dae Woong Ham, Michael Lindon, Martin Tingley and Iavor Bojinov
Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers’ decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to... View Details
Keywords: Performance Evaluation; Research and Development; Analytics and Data Science; Consumer Behavior
Citation
SSRN
Read Now
Related
Ham, Dae Woong, Michael Lindon, Martin Tingley, and Iavor Bojinov. "Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation." Harvard Business School Working Paper, No. 23-070, May 2023.
  • Research Summary

Overview

Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
  • 27 Sep 2011
  • First Look

First Look: September 27

includes articles from MEDLINE, Social Science Citation Index, and Science Citation Index. Study design. We conducted a systematic review of articles published before January... View Details
Keywords: Sean Silverthorne
  • Web

Profiles - MBA

interest: Cloud, AI and ML, Digital health, Data science Formative experience at the intersection of technology and business: This past academic... View Details
  • 22 Mar 2024
  • Research & Ideas

Open Source Software: The $9 Trillion Resource Companies Take for Granted

Hoffmann, a postdoctoral scholar at the Laboratory for Innovation Science at Harvard (LISH) at the Digital Data Design Institute at Harvard, and Yanuo Zhou, a doctoral... View Details
Keywords: by Rachel Layne; Computer; Information Technology; Technology
  • 01 Sep 2023
  • News

The Exchange: Where Ethics Meet Economics

and analytics with sound managerial judgment. If you look at the settings in which Max and I have been involved, it’s not that organizations weren’t using data; they were. But... View Details
Keywords: Jen McFarland Flint; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services
  • Person Page

AOM Ethno PDW 2009-2014

AOM PDW 2014: Being There/Being Them: Entry, Exit, and In-Between in Organization Ethnography

Co-Organizers: Michel Anteby, Harvard; Curtis K. Chan, Harvard; Julia DiBenigno,... View Details

  • Web

Help - Alumni

(MPP/MBA and MBA-MPA/ID) Joint Program with Harvard Kenneth C. Griffin Graduate School of Arts and Sciences (MS/MBA Biotechnology: Life Sciences) Joint Program with Harvard Law... View Details
  • 17 Mar 2008
  • Research & Ideas

The Lessons of Business History: A Handbook

generated rich empirical data that in some cases confirms and in other cases contradicts many of today's fashionable theories and assumptions by other disciplines, says Harvard... View Details
Keywords: by Sean Silverthorne
  • 03 Mar 2008
  • First Look

First Look: March 4, 2008

  Working PapersSell Side School Ties Authors:Lauren H. Cohen, Andrea Frazzini, and Christopher J. Malloy Abstract We study the impact of social networks on agents' ability to gather superior information about firms. Exploiting novel... View Details
Keywords: Martha Lagace
  • 05 Dec 2022
  • Research & Ideas

5 Companies Where Employees Move Up the Ladder Fast

colleagues looked at data on 3 million employees who began working at Fortune 250 companies between 2017 and 2021, as well as the job requirements of more than 40 million online job postings. They focused on... View Details
Keywords: by Pamela Reynolds
  • Web

Finance - Faculty & Research

Analytics and Data Science ; Agriculture and Agribusiness Industry ; India Citation Read Now Related Cole, Shawn,... View Details
  • 07 Aug 2007
  • First Look

First Look: August 7, 2007

to the specified start dates is very substantial—a conclusion we are able to corroborate with specific quantitative data from both judge and student surveys. The consistent experience of a wide range of... View Details
Keywords: Martha Lagace
  • 27 Oct 2009
  • First Look

First Look: October 27

survey data from India and Indonesia, we first show that financial literacy is a powerful predictor of demand for financial services. To test the relative importance of literacy View Details
Keywords: Martha Lagace
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