Filter Results:
(1,966)
Show Results For
- All HBS Web
(1,966)
- People (3)
- News (627)
- Research (1,048)
- Events (7)
- Multimedia (5)
- Faculty Publications (385)
Show Results For
- All HBS Web
(1,966)
- People (3)
- News (627)
- Research (1,048)
- Events (7)
- Multimedia (5)
- Faculty Publications (385)
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
should not be separated. In their session, "Managing the Brand-Product Continuum in Global Markets," David Arnold, a former professor at Harvard Business School and author of the forthcoming book The Mirage of Global Markets: How Globalizing Companies Can... View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
- 02 Sep 2016
- Op-Ed
The Twitter Election
Every four years, a new American presidential campaign gives a fresh boost to social media. This year the winner is Twitter. Donald Trump has racked up 11.3 million Twitter followers (and counting) compared with 8.5 million for Hillary... View Details
Keywords: by John Quelch and Thales Teixeira
- 01 Jun 2001
- News
Group Therapy: The Role of Business Groups in Emerging Economies
environment they encounter in one developing country is likely to differ substantially in the next. Markets in Latin America and other emerging regions are not, in fact, cut from the same cloth. Today, while grupos are thriving in many... View Details
- 04 Feb 2016
- News
From Super Bowl to STEM Bowl
families. Led by Santa Clara University professor Juan Montermoso (DBA 1977), a member of the Community Partners team, SCU business students developed plans to engage area technology firms as partners or sponsors as well as create a View Details
- 01 Dec 2009
- News
Taking the Plunge
high-end, traditional model toilets it introduced to the U.S. market in 1989, the Washlet, as the bidet-toilet is known, has been a much tougher sell. In “TOTO: The Bottom Line,” HBS associate professor Mary Tripsas considers barriers to... View Details
- 22 Dec 2015
- First Look
December 22, 2015
co-creation of markets and value, multinationals without firm-specific advantages, and born-global firms. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50242 November 13, 2015 Harvard Business Review If CEOs Care About... View Details
Keywords: Carmen Nobel
- 08 Jun 2009
- Research & Ideas
The Return of the Salesman
business and society. In its Winter 2008 issue, Business History Review included five articles on salesmanship: "Selling the American Way: The Singer Sales System in Japan, 1900-1938" (by Andrew Gordon) "Inventing the U.S. Stove Industry,... View Details
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what Harvard Business School professor Douglas Holt terms identity... View Details
Keywords: by Martha Lagace
- 17 Mar 2015
- First Look
First Look: March 17
allows bank depositors to remain "sleepy": they do not have to pay attention to transient fluctuations in the market value of bank assets. In contrast, shadow banks create money-like claims by giving their investors an early... View Details
Keywords: Sean Silverthorne
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
spending. Real estate costs are high. The taxation and legislation system is complex and difficult to navigate. Vijay Jain said he left a "cushy" job in investment banking to take advantage of the huge potential promised by India's retail industry. In 2002 he... View Details
- 07 Oct 2019
- Sharpening Your Skills
How Companies Can Make Up with (Very) Unhappy Customers
JetBlue employees and more than 130,000 customers whose flights were cancelled, delayed, or diverted. How did the airline make it right with customers and learn from its mistakes? The Hidden Cost of a Product Recall Product failures create managerial challenges for... View Details
- 14 Nov 2006
- First Look
First Look: November 14, 2006
Business School Case 707-012 Clearwater was trying to market value-added products in a traditionally commodities based industry while facing supply uncertainties and regulatory, environmental, and foreign exchange challenges. Clearwater... View Details
Keywords: Sean Silverthorne
- 01 Jun 1999
- News
A Random Sampling of HBS Graduates in the News
who spend a lot of time in their cars. Recently, Chen and Searle began market tests for *CD ("Star CD"), their new cellular-phone service that identifies songs and artists for listeners who call wanting to know more about the music... View Details
Keywords: Nancy O. Perry
- 01 Jun 2006
- News
The Baby Business
families. By viewing this widespread activity through the lens and logic of markets — and daring to define it in terms of supply, demand, and property rights — Spar aims to bring realism and thoughtful public-policy debate to a subject... View Details
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says... View Details
- 01 Feb 2002
- News
Burger Art
Talk about thinking outside the box! Since time immemorial, Americans have slapped and shaken ketchup bottles at their peril, hoping the red stuff would mostly wind up on their burgers and not in their laps. Well, that's all so yesterday,... View Details
- 26 Apr 2010
- Research & Ideas
When Other Companies Compete Like Crazy, Dare to Be Different
studies on companies including Microsoft, Sony, and Intel, and consults with consumer marketing companies in the area of innovation. She also serves on the board of directors of Avid Technology and the board of governors of the View Details
Keywords: by Sarah Jane Gilbert
- 08 Dec 2003
- Research & Ideas
Why Europe Lags in Pharmaceuticals and Biotech
'86). She is global marketing director at Baxter Healthcare. She recalled that while living in the United Kingdom, her children started a lemonade stand but few potential customers even gave it a second glance. In the U.S., she said, you... View Details
- 01 Mar 2009
- News
Buddy, Can You Spare a Trillion
under the bridge — ancient history, like the history of imperial China. Markets have short memories. Many young traders today did not even experience the Asian crisis of 1997–1998. Those who went into finance after 2000 lived through... View Details