Harvard Business School - Publications - Faculty & Research

This presentation draws on ideas from Professor Porter's articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), "Building the Microeconomic Foundations of Competitiveness," in The Global Competitiveness Report (World Economic... View Details

Keywords: Society; Brazil

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20 Sep 2004
Research & Ideas

How Consumers Value Global Brands

circumspect about revealing their origins, culture, and values while doing business overseas. Many have tried to position themselves as more global than (ugly) American. What we didn't find was anti-American sentiment that colored... View Details

Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor

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How Consumers Value Global Brands