Globalized Markets and Industries - Publications - Faculty & Research

December 2007 (Revised July 2008)
Supplement

MINI USA: Finding a New Advertising Agency (B)

Selling an intangible like advertising services is a difficult task. The first step is to understand how brands buy these services. What are they looking for? What do they need to learn? How do they go about assessing things like creativity, trust, and loyalty? This... View Details

Keywords: Advertising; Acquisition; Service Operations; Sales; Strategy; Advertising Industry

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01 Dec 2008
News

Alumni Books

support a coherent business strategy. The successful execution of this strategy has made KFC China the industry leader in growth, profitability, market share, and brand... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments

04 Nov 2021
Blog Post

STUDENT SPOTLIGHT: JESSE LOU (MBA 2022) – WORKING TO CHANGE THE FOOD SYSTEM

important next step for us is finding strong product market fit – among all the different capabilities we can engineer within our microalgae, which ones are most important? And to whom is it important? If... View Details

Keywords: Technology; Entrepreneurship

04 Nov 2021
Blog Post

STUDENT SPOTLIGHT: JESSE LOU (MBA 2022) – WORKING TO CHANGE THE FOOD SYSTEM

important next step for us is finding strong product market fit – among all the different capabilities we can engineer within our microalgae, which ones are most important? And to whom is it important? If... View Details

29 Oct 2000
Research & Ideas

The Entrepreneurial Venture: A Conversation

encouraged them to take risks. Bill Sahlman: Also, when we graduated from HBS, the economy was in recession, inflation and interest rates were high, productivity growth was low, and the stock View Details

Keywords: by Susan Young

October 1996 (Revised May 1998)
Case

Presenting PenPoint (A)

Containing excerpts from Jerry Kaplan's best-selling book, Startup: A Silicon Valley Adventure, this case begins with Kaplan's idea for developing a handheld, pen-operated computer. It follows Kaplan, who becomes the CEO of GO Corp., as he goes on the road to sell his... View Details

Keywords: Information Infrastructure; Entrepreneurship; Product Marketing; Computer Industry; United States

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April 1986 (Revised September 1993)
Case

Sun Microsystems, Inc. (A)

By: Steven C. Wheelwright

Sun Microsystems managers must decide whether to launch a new product into manufacturing. Teaching objectives include: 1) an analysis of the competitive environment, 2) examination of technological choices, 3) understanding of the new product development process, and... View Details

Keywords: Decision Choices and Conditions; Product Launch; Product Development; Production; Competitive Strategy; Computer Industry

Citation

Find at Harvard

30 Jan 2018
First Look

January 30, 2018

flash sales industry was created using this idea as a cornerstone of its business strategy. In this paper, we identify and investigate a new reason why frequent assortment rotations can be valuable to a... View Details

Keywords: Sean Silverthorne

24 Jul 2019
Lessons from the Classroom

Can These Business Students Motivate Londoners to Do the Right Thing?

former students bring these ideas into their careers in various industries ranging from tech to consulting to finance. We’ve also had students go on to work at BIT and other organizations focused on bringing... View Details

Keywords: by Dina Gerdeman

November 1997 (Revised October 2000)
Case

Interactive Minds (A)

By: William A. Sahlman, Michael J. Roberts and Christina L. Darwall

The efforts of two recent Harvard Business School graduates to start a venture capital/consulting firm focused on opportunities related to the Internet are recounted. Raises the question of what the nature of this opportunity is, how well-positioned the protagonists... View Details

Keywords: Venture Capital; Internet and the Web; Market Entry and Exit; Financing and Loans; Business Startups; Consulting Industry

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13 Mar 2007
First Look

First Look: March 13, 2007

Enterprise Capital Markets Harvard Business School Case 307-078 Seeking to impact global poverty and philanthropy, eBay founder Pierre Omidyar donates $100 million to Tufts... View Details

Keywords: Martha Lagace

15 May 2007
First Look

First Look: May 15, 2007

the industry and dominated it for nearly 20 years, the well-respected company faces a bevy of new entrants from the banking, mortgage finance, and insurance sectors. In... View Details

Keywords: Martha Lagace

30 Dec 2013
Research & Ideas

Most Popular Articles of 2013

Lemmens and Sunil Gupta provides a novel method for determining which customers to target in order to maximize the profit of a retention campaign. The Impact of Patent Wars on Firm Strategy: Evidence from the View Details

Keywords: by Staff

23 Nov 2020
Blog Post

We Rise

personal relationships and pattern matching. “We’re already seeing the current economic changes impacting women disproportionately as some women have to drop out of the labor force to look after children. It’s important that we not only... View Details

06 Aug 2024
Op-Ed

What the World Could Learn from America's Immigration Backlash—100 Years Ago

immigrants might increase labor market competition for native-born workers, lowering their wages and their employment prospects. Cultural. Immigration is associated with the influx of people with different... View Details

Keywords: by Marco Tabellini

26 Aug 2014
First Look

First Look: August 26

which international, domestic, civil society, and market institutions promote supply chain factories' adherence to the global labor standards embodied in codes of conduct... View Details

Keywords: Sean Silverthorne

2011
Working Paper

Cyclicality of Credit Supply: Firm Level Evidence

By: Bo Becker and Victoria Ivashina

Theory predicts that there is a close link between bank credit supply and the evolution of the business cycle. Yet fluctuations in bank-loan supply have been hard to quantify in the time-series. While loan issuance falls in recessions, it is not clear if this is due to... View Details

Keywords: Business Cycles; Borrowing and Debt; Credit; Banks and Banking; Bonds; Financial Markets; Financing and Loans; Banking Industry

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06 Aug 2014
Research & Ideas

Climbing Down from the Ivory Tower

Ashraf, an associate professor in the Negotiations, Organizations, and Markets unit at Harvard Business School. “Asking them to apply something that's been generated somewhere else isn't involving them in... View Details

Keywords: by Carmen Nobel; Education; Health

30 Nov 2020
Research & Ideas

COVID Not Slowing VC Investment

expect their investments to outperform major equity indexes going forward, and they’re continuing to fund new endeavors. “It’s sort of the opposite of doom and gloom,” Gompers says. “We were surprised by how... View Details

Keywords: by Danielle Kost; Financial Services; Banking