Publications

August 2018 (Revised April 2019)
Case

Fair Value Accounting at Berkshire Hathaway Inc. (A)

By: Jonas Heese, Suraj Srinivasan, Francois Brochet and Christine Johnson

In May 2018, Berkshire Hathaway announced an unprecedented loss of more than $1 billion for the first quarter of 2018. Warren Buffett blamed this loss on the new accounting rules for equity securities which he criticized. In the case ‘Fair Value Accounting at Berkshire... View Details

Keywords: Equity Securities; FASB; Fair Value Accounting; Governing Rules, Regulations, and Reforms; Financial Services Industry

December 2012 (Revised March 2015)
Case

AmTran Technology Ltd.

By: Willy Shih, Jyun-Cheng Wang and Karen E. Robinson

As an original design manufacturer (ODM) of television sets and leading supplier to Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha Wu describes as a "WE" model in which western companies perform sales,... View Details

March 2020
Case

Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire

By: Ayelet Israeli, Danilo Tauro and Sarah Gulick

This case provides a post-mortem of the advertising technology (adtech) company Sizmek. Sizmek grew via multiple acquisitions, with the vision of becoming an integrated adtech company that could leverage AI to buy digital media, while creating and serving display and... View Details

Keywords: Digital Marketing; Insolvency and Bankruptcy; Mergers and Acquisitions; Applications and Software; Internet and the Web; Competition; Marketing; Advertising Industry; Web Services Industry; United States; Europe

16 Jan 2007
First Look

First Look: January 16, 2007

Working Papers"Don'ts" And "Do's": Insights from Experience In Mitigating Risks Of Western Investors In Post-Communist Countries Authors:Charalambos A. Vlachoutsicos and Paul R. Lawrence Abstract No abstract available. Download View Details

Keywords: Martha Lagace

17 Jun 2008
First Look

First Look: June 17, 2008

lending depends critically on the nature of the competitive environment in which banks are located. Download the paper: http://www.hbs.edu/research/pdf/08-101.pdf View Details

Keywords: Martha Lagace

April 2007
Article

Knowledge-based Innovation: Emergence and Embedding of New Practice Areas in Management Consulting Firms

By: N. Anand, H. K. Gardner and T. Morris

How do innovative knowledge-based structures emerge and become embedded in organizations? We drew on theories of knowledge-intensive firms, communities of practice, and professional service firms to analyze multiple cases of new practice area creation in management... View Details

Keywords: Knowledge; Innovation and Invention; Management Practices and Processes; Organizational Structure; Economy; Management Analysis, Tools, and Techniques; Experience and Expertise; Service Operations; Consulting Industry

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January 2019
Teaching Note

Pricing PatientPing

By: Frank V. Cespedes

Teaching Note for HBS No. 818-017. PatientPing sells a software platform that allows health care providers to receive real-time notifications (“pings”) when one of their patients is admitted to or discharged from a health-care facility. The platform facilitates... View Details

Keywords: Pricing; Health Tech; Health Technology; Sales Process; Sales Strategy; Price; Sales; Marketing Strategy; Health Care and Treatment; Health Industry; Technology Industry; United States; Massachusetts

October 1987 (Revised September 1992)
Case

Hurricane Island Outward Bound School

Hurricane Island Outward Bound, a small, nonprofit school that helped pioneer experiential education in the United States, has recently recovered from a financial crisis. Students take the role of the school's new marketing manager, who is preparing his first marketing... View Details

Keywords: Demand and Consumers; Nonprofit Organizations; Marketing Strategy; Education; Education Industry; United States

01 Jun 2024
News

Alumni Achievement Awards 2024

In Crisp’s era, the Written Analysis of Cases was a biweekly ritual: “That was the most exciting place to be in Boston on a Saturday night, watching people run with their... View Details

May 2017
Other Article

Stepwise Distributed Open Innovation Contests for Software Development: Acceleration of Genome-Wide Association Analysis

By: Andrew Hill, Po-Ru Loh, Ragu B. Bharadwaj, Pascal Pons, Jingbo Shang, Eva C. Guinan, Karim R. Lakhani, Iain Kilty and Scott Jelinsky

BACKGROUND: The association of differing genotypes with disease-related phenotypic traits offers great potential to both help identify new therapeutic targets and support stratification of patients who would gain the greatest benefit from specific drug classes.... View Details

Keywords: Crowdsourcing; Genome-wide Association Study; Logistic Regression; Open Innovation; PLINK; Collaborative Innovation and Invention

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16 Aug 2011
First Look

First Look: August 16

http://www.hbs.edu/research/facpubs/workingpapers/papers1112.html#wp12-005 Cases & Course MaterialsAccounting for Catastrophes: BP PLC and Union Carbide Corporation (A) David F. HawkinsHarvard Business School View Details

Keywords: Sean Silverthorne

Profile

Philippe Rival

individual contributor to a manager and thought leader, while remaining in my field. Coming to HBS is like Gaining admittance to the greatest continuing World Exposition. HBS attracts outstanding actors from every industry and puts them... View Details

01 Dec 2015
First Look

December 1, 2015

into consumer psychology. To reach this goal, we first briefly outline several methods that are part of the consumer neuroscience toolkit and how they are currently used. We then provide an overview of View Details

Keywords: Sean Silverthorne

March 2005 (Revised April 2005)
Module Note

A Relational Approach to Self-Assessment and Career Development

By: Monica C. Higgins

Describes the main ideas in a module on relational self-assessment as part of a course on self-assessment and career development or as part of a course on leadership and organizational behavior for MBA students or executives. Reflects a "relational" approach to career... View Details

Keywords: Personal Development and Career; Relationships; Leadership; Organizations; Behavior; Social and Collaborative Networks

April 19, 2018
Article

4 Ways to Improve Your Content Marketing

By: Frank V. Cespedes and Russ Heddleston

In the past decade, content marketing has become a widely established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing... View Details

Keywords: Marketing; Marketing Communications; Sales; Performance Improvement

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2014
Book

Managerial Accounting: Making Decisions and Motivating Performance

By: Srikant M. Datar and Madhav Rajan

Managerial Accounting: Making Decisions and Motivating Performance enables future managers and business owners to attain the core skills they need to become integral members of their company’s decision-making teams. This new program from established authors... View Details

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October 2008 (Revised November 2010)
Case

NEC Electronics

By: C. Fritz Foley, Robin Greenwood and James Quinn

Why do shares in NEC Electronics, a publicly listed subsidiary of Japan conglomerate NEC, trade at a discount to their fundamental value? Can Perry Capital, a U.S. hedge fund, restructure this subsidiary and generate significant returns? This case provides students... View Details

Keywords: Restructuring; Private Equity; Investment Return; Ownership Stake; Business and Shareholder Relations; Financial Services Industry; Japan