Publications

December 1996 (Revised July 1997)
Case

Studio Realty

By: Clayton M. Christensen and Bret J. Baird

Studio Realty created an "electronic open house" technology, by which home buyers sitting in a comfortable setting, could tour a home, viewing its rooms, its exterior, and surroundings, by clicking on digital images. Studio Realty attempted to sell or license its... View Details

Keywords: Technological Innovation; Internet and the Web; Sales; Demand and Consumers; Failure; Innovation and Management; Market Entry and Exit; Real Estate Industry

August 2023
Article

The 5G Spectrum Auction in Chile

By: Juan Escobar, Rafael Epstein, Jose Correa, Pamela Gidi, Jozsef Markovits, Natalie Epstein, Yerko Montenegro and Abner Turkieltaub

In 2021, the Chilean government implemented a first-price package auction to allocate electromagnetic spectrum for 5G mobile services. The auction was run sequentially for different spectrum bands, allowing firms to exploit band complementarities. It was a... View Details

Keywords: Bids and Bidding; Competition; Revenue; Telecommunications Industry; Chile

Read Now

June 1987 (Revised May 1990)
Case

John Deere Component Works (B)

By: Robert S. Kaplan

Having installed an activity-based system, the division is now exploring the insight provided by that system. In particular, it is studying the economics of lot-size process planning and product mix management. View Details

Keywords: Activity Based Costing and Management; Production; Business or Company Management; Planning; Cost Accounting; Cost Management; Product Marketing; Management Practices and Processes; Consumer Products Industry; Consumer Products Industry

Student-Profile

Ta-Wei "David" Huang

management and using causal inference / machine learning tools to solve marketing problems.” It was this motivation that led him to pursue a Ph.D. Initially, David’s familiarity with HBS was limited to the... View Details

15 Mar 2010
HBS Case

Developing Asia’s Largest Slum

When the case opens, a fictitious developer, Rance Hollen, is at a critical juncture: Weighing the cost of capital, construction, and expected market prices for developed units, should Hollen meet the... View Details

Keywords: by Julia Hanna; Construction; Real Estate

14 Jul 2021
Blog Post

From Colombia to the District of Columbia: Making an Impact with Paulina Llano (MBA 2022)

Harvard Business School. Here, Llano could continue to grow as a leader able to make an impact across sectors. Setting and Resetting the Target One goal Llano set for herself upon entering business school was to work in the U.S. over the... View Details

Keywords: Health Care

Article

Liability Structure in Small-Scale Finance

By: Fenella Carpena, Shawn Cole, Jeremy Shapiro and Bilal Zia

Microfinance, the provision of small individual and business loans, has experienced dramatic growth, reaching over 150 million borrowers worldwide. Much of the success of microfinance has been attributed to attempts to overcome the challenges of information asymmetries... View Details

Keywords: Microfinance; Emerging Markets; Financial Markets; Legal Liability; Banks and Banking; Banking Industry; India

Find at Harvard

August 2020 (Revised January 2021)
Supplement

Facelift at Olay (B)

By: Sunil Gupta, Rajiv Lal and Olivia Hull

This supplement to Facelift at Olay (A) explains the major steps Procter & Gamble’s skincare brand Olay took to reverse several years of declining sales. View Details

Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Strategy; Competitive Advantage; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio

04 Jan 2012
What Do You Think?

Income Inequality: What’s the Right Amount?

inequality? What do you think? Original Article The most pervasive theme of 2011 may well have been that of "inequality." The global "occupy" movement provided a constant reminder of the need to at least revisit a... View Details

Keywords: by Jim Heskett

26 Jan 2024
Blog Post

Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective

evaluating companies. These projects include building and presenting a market map in an area of interest and working directly with a portfolio company. Projects are customized... View Details

Keywords: Nonprofit / Government

April 1995 (Revised July 1995)
Case

Power Play (C): 3DO in 32-bit Video Games

The 1980s were the "Nintendo" decade in video-games, while the early 1990s saw Sega rise to prominence on the basis of next-generation, 16-bit technology. By early 1994, Nintendo and Sega split the worldwide installed base of 16-bit home video-game systems about... View Details

Keywords: Information Technology; Competition; Product Marketing; Video Game Industry

April 1990 (Revised April 1992)
Supplement

Ad Council's AIDS Campaign (B): Program Adoption

By: V. Kasturi Rangan and Janet Montgomery

The answer to the (A) case. Explains Ad Council's plan. Outlines alliance with American Advertising Federation to enlist support of local Ad clubs, media presentation, and implementation strategy. View Details

Keywords: Health Disorders; Advertising Campaigns; Advertising Industry

November 1990 (Revised September 2004)
Case

Circuit City Stores, Inc. (A)

By: William J. Bruns Jr. and Susan Harmeling

Circuit City sells consumer electronic equipment, appliances, and extended service and warranty contracts which supplement those provided by equipment manufacturers. Equipment is sold at low margins, while warranties carry very high margins. A question has been raised... View Details

Keywords: Sales; Cost; Profit; Financial Statements; Revenue; Marketing Strategy; Electronics Industry; Electronics Industry

16 Dec 2008
First Look

First Look: December 16, 2008

whereby 1.7 million residents (or 70 percent of Finnish households) own 22 regional cooperatives. In turn, the regional cooperatives own SOK, a centralized company that provides services to the regional cooperatives. Throughout the 1980s View Details

Keywords: Sean Silverthorne

01 Oct 1998
News

Putting on the Wheels

Thailand, India, Poland, and Argentina, even if there is a one- or two-year setback, there will be growth," he declares. For a man who rightly saw the potential in a town that looked like a Cold War relic, such faith in the power of View Details

Keywords: Mary Ellen Gardner

April 2025 (Revised April 2025)
Case

JPMorganChase: Leadership in the Age of GenAI

By: Iavor I. Bojinov, Karim R. Lakhani and David Lane

This case study examines JPMorgan Chase's (JPMC) journey in adopting and implementing Generative AI (GenAI) following the release of ChatGPT. It outlines JPMC's initial cautious approach focused on data security, followed by strategic investments in internal platforms... View Details

28 Apr 2015
First Look

First Look: April 28

high-tech entrepreneurship from three path-breaking entrepreneurs who emerged as CEOs of huge global companies. Their approaches to formulating strategy and building organizations offer unique insights for... View Details

Keywords: Sean Silverthorne

July 2024
Case

Jacqueline Cook at Vendasta: Debating an IPO

By: Reza Satchu, Tom Quinn and Andrew Kosc

In May 2021, after a surge in demand for digital services that prompted high valuations for startups across the Canadian tech sector, Saskatchewan-based Vendasta entered the final stages of the initial public offering (IPO) process. COO Jacqueline Cook had invested her... View Details