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Marketing Awards & Honors - Faculty & Research

: Selected for a D^3 Associates Program award for 2025. Ayelet Israeli : Recipient of a 2024–2025 HBS Required Curriculum (RC) Case Award for "Artea: Designing Targeting Strategies" (HBS Case 521021, Revised... View Details

21 Nov 2006
First Look

First Look: November 21, 2006

capital. Purchase this working paper from SSRN: http://papers.nber.org/papers/w12592 Cases & Course MaterialsFriendster (A) Harvard Business School Case 707-409 In January 2006, View Details

Keywords: Sean Silverthorne

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Investment Banking & Securities Underwriting | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Lehman Brothers Collection Resources Baker Library Collections Corporate Reports Collection R. G. Dun & Co. Credit Reports HBS Cases Baker Old Class Collection Related Archival Collections Bibliography Site Credits... View Details

April 2011
Case

Samsung and Google TV

By: Ramon Casadesus-Masanell, Prithvi Raj and Crystal Jean Marrie

This case describes Samsung's decision on how to pursue the growing market opportunity for internet-connected televisions, which enable consumers to access a range of web-based content including basic information (e.g. stock quotes, weather, news headlines, RSS feeds,... View Details

Keywords: Competitive Strategy; Digital Platforms; Internet and the Web; Decision Choices and Conditions; Electronics Industry

February 1985
Case

Business Research Corp. (B)

By: William A. Sahlman

Contains a description of a set of related decisions confronting the management and directors of Business Research Corp. (BRC) in April of 1984. BRC needs more capital to finance continued development of the market for a full-text database comprised of Wall Street... View Details

Keywords: Decisions; Finance; Capital Structure; Capital; Goals and Objectives; Conflict of Interests; Business Plan; Financing and Loans; Ethics

December 2016 (Revised January 2017)
Case

Nutrition Science Initiative: Are All Calories Created Equal?

By: Kevin Schulman and Matan Dabora

In 2012, Gary Taubes lunched the Nutrition Science Initiative (NuSI), a not-for-profit organization aiming to question the mainstream scientific paradigm regarding obesity and dietary recommendations. This case provides a brief scientific background on obesity and its... View Details

Keywords: Nonprofit Organizations; Nutrition

November 2013 (Revised January 2015)
Case

Obamacare

By: Matthew Weinzierl and Katrina Flanagan

One vote in June, 2012, decided the fate of President Barack Obama's crowning first-term achievement: universal health insurance. Chief Justice John Roberts of the U.S. Supreme Court cast the deciding vote to uphold the keystone of the reform: the mandate to purchase... View Details

Keywords: Universal Health Insurance; Adverse Selection; Leviathan; Courts and Trials; Judgments; Insurance; Health Care and Treatment; Government and Politics; Insurance Industry; Public Administration Industry; Health Industry; United States

December 1988 (Revised March 1989)
Case

Pabst Brewing Co.

At the end of 1984 the Pabst Brewing Co. was the object of a takeover contest for the second time in three years. Nearly two years after a reorganization in early 1983 Pabst still suffered from low margins and high debt service costs. This case describes the takeover... View Details

Keywords: Valuation; Restructuring; Bids and Bidding; Acquisition; Manufacturing Industry; Food and Beverage Industry; United States

August 2000
Case

Manila Water Company (A)

By: Michael Beer and Elizabeth Weldon

On February 3, 1997, the east zone of the Manila Metropolitan Water and Sewerage System (MWSS) was taken over by the Manila Water Co. (MWC), a newly created joint venture between the Ayala Corp., a large Filipino conglomerate; Bechtel Enterprises, Inc., an American... View Details

Keywords: Change Management; Organizational Change and Adaptation; Horizontal Integration; Privatization; Problems and Challenges; Utilities Industry