Publications

June 1987 (Revised May 1990)
Case

John Deere Component Works (B)

By: Robert S. Kaplan

Having installed an activity-based system, the division is now exploring the insight provided by that system. In particular, it is studying the economics of lot-size process planning and product mix management. View Details

Keywords: Activity Based Costing and Management; Production; Business or Company Management; Planning; Cost Accounting; Cost Management; Product Marketing; Management Practices and Processes; Consumer Products Industry; Consumer Products Industry

2007
Working Paper

A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption

By: Anita Elberse

Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details

Keywords: Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Product; Renting or Rental; Online Technology; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry

15 Dec 2024
News

After Ozempic

with diabetes, insulin itself never amounted to a huge market. By 1980, about 108 million adults were living with (mostly type 1) diabetes, and the global insulin industry was... View Details

Keywords: Jen McFarland Flint; Illustrations by Pete Ryan; Ambulatory Health Care Services; Health, Social Assistance

01 Sep 2021
Blog Post

Investing in Career Switchers - Cyril Straughn-Turner & Invesco US

Straughn-Turner learned a great deal, and was eager to continue his education. Applying to business school felt like the natural next step for this lifelong learner, and an ideal way to pivot into another... View Details

Keywords: Real Estate

December 2004 (Revised June 2005)
Case

Chez Cora

By: David E. Bell, Hal Hogan and Carin-Isabel Knoop

Chez Cora is a chain of breakfast restaurants that successfully expanded from Quebec to Ontario. Is it organized appropriately for more growth? Could the concept work in the United States? If so, how should a migration to the United States be structured? Includes color... View Details

Keywords: Food; Global Strategy; Innovation Strategy; Growth Management; Service Operations; Food and Beverage Industry; Food and Beverage Industry; Canada; United States

Find at Harvard

07 Jul 2009
First Look

First Look: July 7

constrained innovation environment, defined by modular boundaries that are long standing in the industry that it serves, the global semiconductor manufacturing industry. While the original motivation for... View Details

Keywords: Martha Lagace

Teaching Interest

Overview

Teaching has been a lifelong passion of mine. As the third generation of academics in my family, I see good teaching as a means to give back and to encourage others to share my passion for discovery. I’ve been very lucky to have many teaching opportunities, both as an... View Details

April 2025 (Revised April 2025)
Case

JPMorganChase: Leadership in the Age of GenAI

By: Iavor I. Bojinov, Karim R. Lakhani and David Lane

This case study examines JPMorgan Chase's (JPMC) journey in adopting and implementing Generative AI (GenAI) following the release of ChatGPT. It outlines JPMC's initial cautious approach focused on data security, followed by strategic investments in internal platforms... View Details

26 Feb 2013
First Look

First Look: Feb. 26

Abstract Many scholars and practitioners have recently argued that corporate awards are a "free" way to motivate employees. We use field data from an attendance award program implemented at one of five View Details

Keywords: Sean Silverthorne

09 Apr 2008
Research & Ideas

The Matchmaker of the Modern Economy

potential amount of money that could be devoted to venture capital." Although little has been written about Doriot to date, he was one of the 20th-century's visionary thinkers. Based on his personal background and intellectual... View Details

Keywords: by Spencer E. Ante

November 1990 (Revised September 2004)
Case

Circuit City Stores, Inc. (A)

By: William J. Bruns Jr. and Susan Harmeling

Circuit City sells consumer electronic equipment, appliances, and extended service and warranty contracts which supplement those provided by equipment manufacturers. Equipment is sold at low margins, while warranties carry very high margins. A question has been raised... View Details

Keywords: Sales; Cost; Profit; Financial Statements; Revenue; Marketing Strategy; Electronics Industry; Electronics Industry

01 Sep 2006
News

Sorry, We’re All Out of Chilean Sea Bass

It doesn’t take long before entire populations are removed, and that’s what has happened. Why don’t people seem as impassioned about protecting endangered fish as they do about, say, saving trees? People talk about the world becoming a... View Details

Keywords: Lewis I. Rice; Fishing, Hunting and Trapping; Fishing, Hunting and Trapping

18 May 2017
Blog Post

Why We Recruit: Hilton

OrganizationStephanie Atiase, Senior Director of Corporate Strategy, Hilton Describe your organization in three to five sentences.Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service... View Details

Keywords: Hospitality

January 2010 (Revised March 2010)
Case

Transforming ASUSTeK: Breaking from the Past

By: Willy C. Shih, Ho Howard Yu and Hung-Chang Chiu

What happens when an original design manufacturer (ODM) firm tries to transform itself into a branded goods seller? The case traces the evolution of ASUSTeK from a motherboard supplier, to an ODM of desktop and notebook PCs, through its split into three companies that... View Details

Keywords: Change Management; Transformation; Disruptive Innovation; Brands and Branding; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Computer Industry; Computer Industry; Taiwan