Publications

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01 Oct 1998
News

Value Added

percent of its revenues coming from abroad. In establishing its global presence, Gupta explains, McKinsey has adopted a modus operandi to ensure that the all-important values of the organization - "a meritocracy dedicated to the highest... View Details

Keywords: James E. Aisner

10 Mar 2009
First Look

First Look: March 10, 2009

Working Papers An Investigation of Earnings Management through Marketing Actions (revised) Authors: Craig J. Chapman and Thomas J. Steenburgh Abstract Prior research hypothesizes managers use "real... View Details

Keywords: Martha Lagace

May 1986
Supplement

Gillette Co.: Dry Idea Advertising (B), Video Introduction

Provides an overview of the two-part video: 1) bake-off participant interviews with managers from Gillette and its advertising agency for Dry Idea, and 2) creative presentations by the two bake-off competitors. View Details

Keywords: Advertising; Consumer Products Industry

29 Jan 2019
Research & Ideas

'Green Bonds' May Be Our Best Bet for Environmental Damage Control

pricing scheme, bond markets will be central to financing climate change and other environmental interventions. So-called green bonds appeal to investors who are looking for a safe place to park their money,... View Details

Keywords: by Michael Blanding; Energy; Utilities; Construction; Green Technology; Public Administration

08 Jan 2001
Research & Ideas

Can Japan Compete? [Part Two]

open competition. If you were to divide up the Japanese government's energies between repairing ailing industries and spurring on new ones, how would you do that? Not to be too provocative here, but I would... View Details

Keywords: by Martha Lagace & Hilah Geer

20 Nov 2012
First Look

First Look: November 20

Marketing (forthcoming) Abstract What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts of interest? In recent decades, the... View Details

Keywords: Sean Silverthorne

May 1981 (Revised May 1985)
Case

MEM Co., Inc.

By: John A. Quelch

The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget. View Details

Keywords: Advertising; Distribution Channels; Budgets and Budgeting; Product Development; Beauty and Cosmetics Industry

July 2015 (Revised April 2016)
Case

Lomography: Analog in a Digital World

By: John T. Gourville, Karol Misztal and Emer Moloney

In spite of the world's move to digital photography, in 2013 Lomography continues to design and offer analog (film) cameras to a loyal following of artistic photographers. Now it must decide whether to stick to its traditional offerings, to expand into artistic lenses... View Details

Keywords: Positioning; Product Lines; Product Line Management; Mission and Purpose; Organizational Change and Adaptation; Technological Innovation; Brands and Branding; Fine Arts Industry; Fine Arts Industry; Fine Arts Industry

06 Dec 2011
Op-Ed

Greater Fiscal Integration Best Solution for Euro Crisis

the European Financial Stability Fund, have been remarkable. Nevertheless, the markets have discounted every announcement and have continued to operate in a state of quasi-panic, as they move at a different... View Details

Keywords: by Dante Roscini

08 Sep 2010
First Look

First Look: September 8, 2010

adult decision maker. Finally, we list a set of open questions that could be profitably addressed by future research. Social Preferences and Strategic Uncertainty: An Experiment on Markets View Details

Keywords: Sean Silverthorne

25 May 2023
Blog Post

Interview Strategies to Connect with a Wider Range of Candidates

candidates feel excluded. Job postings are an important marketing tool and should convey an inclusive message if you hope to build a more diverse team. We also recommend explicitly stating your... View Details

Keywords: All Industries

October 2007
Case

Blue River Capital

By: Krishna G. Palepu, Tarun Khanna and Richard Bullock

Examines the strategy and experience of Indian private equity firm Blue River Capital. Blue River was established in 2005 to invest primarily in middle market, particularly family-run, businesses in India. Blue River caters to this niche as an active investor,... View Details

Keywords: Private Equity; Investment Portfolio; Corporate Governance; Emerging Markets; Family Ownership; Competitive Strategy; Financial Services Industry; India

22 Feb 2011
Research & Ideas

Most Popular Articles, Papers of the Decade

much better. In this article, professor and Balanced Scorecard guru Robert S. Kaplan introduces BSC Customer Profitability Metrics. From Balanced Scorecard Report. Marketing Your Way Through a Recession... View Details

Keywords: by Sean Silverthorne

July 2016
Supplement

The EC Rains on Oracle/Sun (B)

By: Lena G. Goldberg

Supplements the (A) case. View Details

Keywords: Law; Antitrust; EC Regulation; Mergers and Acquisitions; Multinational Firms and Management; International Relations; Laws and Statutes; Monopoly; Business and Government Relations; Technology Industry; European Union; United States

28 Jan 2014
First Look

First Look: January 28

economic trends a central economic activity and shed light on the mechanics of financial markets by providing a range of statistics and information about individual firms. They... View Details

Keywords: Sean Silverthorne

March 2003
Case

Zara

Fashion retailer ZARA has achieved spectacular growth via a distinctive design-on-demand operating model. This case describes this model and outlines a number of challenges facing the company, with a particular emphasis on its international expansion. Includes color... View Details

Keywords: Business Model; Globalized Firms and Management; Production; Order Taking and Fulfillment; Fashion Industry; Fashion Industry