Publications

June 2001 (Revised March 2002)
Case

Ducati

Focuses on the turnaround and strategic repositioning of Ducati, an Italian maker of high-end sport motorcycles, and describes the current concerns with the growth prospects of the company. Federico Minoli, the CEO and strategic mind behind the turnaround, knew that... View Details

Keywords: Growth and Development Strategy; Competitive Strategy; Product Positioning; Management Teams; Brands and Branding; Motorcycle Industry

April 2012
Article

Finding the Right Mix: How the Composition of Self-managing Multicultural Teams' Cultural Value Orientation Influences Performance Over Time

By: Chi-Ying Cheng, Roy Y.J. Chua, Michael W. Morris and Leonard Lee

This research investigates a new type of team that is becoming prevalent in global work settings, namely, self-managing multicultural teams. We argue that challenges that arise from cultural diversity in teams are exacerbated when teams are leaderless, undermining... View Details

Keywords: Management Practices and Processes; Performance; Problems and Challenges; Groups and Teams; Risk and Uncertainty; Culture; Value

Find at Harvard

October 1995 (Revised December 1995)
Case

Marketing the National Hockey League

By: V. Kasturi Rangan and Marie Bell

One third of the 24 National Hockey League (NHL) teams are unprofitable. Another third are barely profitable. This case provides the background and market research data to help the senior managers of the NHL make decisions pertaining to how they would like to grow the... View Details

Keywords: Advertising; Decision Choices and Conditions; Management Analysis, Tools, and Techniques; Marketing Channels; Marketing Strategy; Research; Sports Industry

April 2020
Teaching Note

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery

Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details

Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States

14 Apr 2019
Interview

How to Build Psychological Safety, with Amy Edmondson

By: Amy C. Edmondson and Dave Stachowiak

Amy Edmondson is the Novartis Professor of Leadership and Management at the Harvard Business School. She has been recognized by the Thinkers50 global ranking of management thinkers for many years and was honored with their Talent Award in 2017. Amy is the author of... View Details

Keywords: Psychological Safety; Organizational Culture; Groups and Teams; Performance Effectiveness

Lou Shipley is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. Lou is a three-time technology CEO, most recently at Black Duck Software.

Lou teaches four sales courses at HBS. He specializes in tech entrepreneurship,... View Details

27 Mar 2018
News

HBS Announces New Venture Competition Semifinalists in Student Business and Social Enterprise Tracks

01 Jan 2006
News

24 Jul 2007
First Look

First Look: July 24, 2007

also be greater than on the Oslo Bors, the other possibility. Yet floating in the U.S. would involve greater compliance expense and might also require the management team to move to New York or Houston,... View Details

Keywords: Martha Lagace

April 18, 2013
Article

Leading Clinicians and Clinicians Leading

By: Richard Bohmer

More effective models of care delivery are needed, but their successful implementation depends on effective care teams and good management of local operations (clinical microsystems). Clinicians influence both, and local clinician leaders will have several key tasks. View Details

Keywords: Health Care; Performance; Leadership; Health Care and Treatment; Health Industry

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Keywords: Financial Services

March 2010 (Revised August 2010)
Case

Systems Infrastructure at Google (A)

By: Linda A. Hill and Emily Stecker

This case describes how a senior vice president of engineering at Google, Bill Coughran, leads a high-performing engineering organization. The case focuses specifically on Coughran's encouraging two teams of engineers to develop competing solutions for application... View Details

Keywords: Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Leadership Development; Product Design; Groups and Teams; Creativity; Motivation and Incentives; Competitive Strategy; Technology Industry; United States

March 2017 (Revised July 2019)
Case

Interline Brands: Don't Stop Believing

By: Nori Gerardo Lietz and Ricardo Andrade

Interline Brands, a leading distributor of residential housing maintenance and repair parts and equipment in the U.S., had just held its November 2014 board meeting. The meeting had been productive but not without some soul searching for both the company’s management... View Details

Keywords: Private Equity Exit; Consumer Goods; IPO; Private Equity; Initial Public Offering; Decision Choices and Conditions

In 2013, Brett Peiser, CEO of Uncommon Schools, a very high performing charter school management organization (CMO), and his team are surprised by the results of the more rigorous Common Core State Standards. For nearly 10 years, Uncommon had successfully fulfilled... View Details

May 2022
Case

Executive Decision-Making at Zola

By: Amy C. Edmondson and Michael Roberto

In April 2020, Rachel Jarrett, President and COO of wedding technology company Zola, called a meeting with the organization’s key decision-makers. The company had previously launched three business expansions: a vendor marketplace, a wedding apparel division, and a... View Details

Keywords: Decision Making; Voting; Decision Choices and Conditions; Management Skills; Management; Management Style; Organizations; Organizational Culture; Technology Industry; Entertainment and Recreation Industry; United States

August 2015 (Revised March 2017)
Supplement

Planters Nuts (B): The Power of the Peanut

By: Robert J. Dolan and Donald K. Ngwe

This case picks up from the events in Planters Nuts and describes how the new management team for Planters turned the brand around in 2013 by implementing a new brand positioning accompanied by a multimillion dollar marketing campaign. View Details

Keywords: Product Positioning; Marketing; Transformation; Food and Beverage Industry