Publications

July 2013
Case

Slicing Pie with a Razor: Ockham Technologies' Founding Agreement

By: Noam Wasserman and Yael Braid

Ockham Technologies' three founders are about to craft their founding agreement and split the equity among themselves. Uncertainty lingers over each member's future contributions, though—how is the team to devise a durable and effective split? Jim Triandiflou and Ken... View Details

Keywords: Information Technology; Job Cuts and Outsourcing; Conflict Management; Governing and Advisory Boards; Employees; Management Teams; Product Development; Technology Industry

May 2011 (Revised January 2012)
Supplement

OPOWER: Increasing Energy Efficiency through Normative Influence (B)

By: Maarten W. Bos, Amy J.C. Cuddy and Kyle Todd Doherty

The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details

Keywords: Energy Conservation

Article

Fluid Tasks and Fluid Teams: The Impact of Diversity in Experience and Team Familiarity on Team Performance

By: Robert S. Huckman and Bradley R. Staats

In this paper, we consider how the structures of tasks and teams interact to affect team performance. We study the effects of diversity in experience on a team's ability to respond to task changes by separately examining interpersonal team diversity (i.e., differences... View Details

Keywords: Management; Groups and Teams; Performance; Problems and Challenges; Projects; Experience and Expertise; Change; Diversity; Information Technology Industry; India

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Web

South Asia - Global

Class Saathi hardware and software solution to 300 clients, mainly primary and secondary schools in India. The product aimed to improve student engagement and performance, reduce the time it took teachers to develop and grade learning... View Details

2024
Working Paper

Webmunk: A New Tool for Studying Online Behavior and Digital Platforms

By: Chiara Farronato, Andrey Fradkin and Chris Karr

Understanding the behavior of users online is important for researchers, policymakers, and private companies alike. But observing online behavior and conducting experiments is difficult without direct access to the user base and software of technology companies. We... View Details

Keywords: Policy; Technology Adoption; Behavior; Research; Consumer Behavior; Internet and the Web

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June 2024
Case

Aidoc: Building a Hospital-Centric AI Platform

By: Ariel D. Stern and Susan Pinckney

In 2023, Israel-based AI health care company Aidoc evaluated its future. The company, founded in 2016, had grown from commercializing a single AI product for radiologists to a software platform that could detect 20 conditions and immediately notify care teams of... View Details

July 2020 (Revised September 2020)
Case

MobSquad

By: Prithwiraj Choudhury, William R. Kerr and Susie L. Ma

Irfhan Rawji (MBA 2004) launched MobSquad in October 2018 to help American tech start-ups retain hard-to-find talent, many of whom struggled with U.S. work visa issues, such as software engineers with experience in artificial intelligence, machine learning, or data... View Details

Keywords: Work Visas; H1-B; Business Ventures; Business Startups; Labor; Human Capital; Human Resources; Crisis Management; Employment Industry; Canada; United States

08 Nov 2018
News

Bookshelf: November / December 2018

Shane M. Greenstein

Shane Greenstein is the Martin Marshall Professor of Business Administration. He teaches in the Technology, Operations and Management Unit.

Encompassing a wide array of questions about computing, communication, and Internet markets, Professor Greenstein’s... View Details

Keywords: software; software; software; software; software; software; software

Julian De Freitas

Julian De Freitas is an Assistant Professor of Business Administration in the Marketing Unit, and Director of the Ethical Intelligence Lab, at Harvard Business School. He earned his PhD in psychology from Harvard, masters from Oxford, and BA from Yale. He teaches... View Details

Keywords: software; software; software; software; software; software; software; software; software; software

Research Summary

Optimal Decision Making Under Uncertainty

Inventory control problems in supply chains. In this stream of theoretical research, Professor Goh has investigated how inventory should be optimally managed in supply chains. Specifically, he has studied how supply chains can make decisions to operate... View Details

August 2017
Supplement

PTC: A Transformation to IoT (B)

By: Rajiv Lal and Sarah McAra

In 2013, manufacturing software company PTC Inc. entered the Internet of Things (IoT) market under the leadership of CEO Jim Heppelmann, but the company’s culture was not fully aligned with the new strategic direction. Historically, PTC's culture was defined by... View Details

Keywords: Internet Of Things; Corporate Culture; Human Resources

October 2012 (Revised January 2014)
Case

Building Brand Infosys

By: Rohit Deshpandé and Vidhya Muthuram

Infosys Limited was India's second largest exporter of IT services with annual revenues of $7 billion and a market capitalization of nearly $26 billion in 2012. The company, headquartered in Bangalore, India, had built its reputation as the Indian IT bellwether whose... View Details

Keywords: Marketing; Information Technology; Information Technology Industry; India

September 1995 (Revised March 1996)
Case

HCL America

Shows students how a custom software programming company takes advantage of differences between the United States and India in the cost of skilled labor (software engineers) to give its customers rare expertise and lower prices. Asks students to examine the company... View Details

Keywords: Marketing Strategy; Service Delivery; Software; Information Technology Industry; United States; India

23 Jun 2009
First Look

First Look: June 23

Principles that Matter: Sustaining Software Innovation from the Client to the Web Author:Marco Iansiti Abstract Economic analysis often reviews the role of principles—such as respect for intellectual property rights—in driving innovation.... View Details

Keywords: Martha Lagace

Article

The Impact of Project Portfolio Management on Information Technology Projects

By: Bert De Reyck, Yael Grushka-Cockayne, Martin Lockett, Sergio Ricardo Calderini, Marcio Moura and Andrew Sloper

The ever-increasing penetration of projects as a way to organise work in many organisations necessitates effective management of multiple projects. This has resulted in a greater interest in the processes of project portfolio management (PPM), with more and more... View Details

Keywords: Project Portfolio Management; Information Technology; Projects; Management Practices and Processes; Performance Improvement

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September 2009 (Revised April 2011)
Supplement

Integrated Project Delivery at Autodesk, Inc. (C)

By: Amy C. Edmondson and Faaiza Rashid

Describes Autodesk's engagement in Integrated Project Delivery—a new model of risk management, inter-firm teamwork, and multi-objective (aesthetic, cost, and sustainability) optimization in building projects. In 2008, Autodesk, Inc. the world's largest design software... View Details

Keywords: Risk Management; Groups and Teams; Goals and Objectives; Collaborative Innovation and Invention; Integration; Construction Industry

April 1995 (Revised July 1995)
Case

Power Play (C): 3DO in 32-bit Video Games

The 1980s were the "Nintendo" decade in video-games, while the early 1990s saw Sega rise to prominence on the basis of next-generation, 16-bit technology. By early 1994, Nintendo and Sega split the worldwide installed base of 16-bit home video-game systems about... View Details

Keywords: Information Technology; Competition; Product Marketing; Video Game Industry