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  • All HBS Web  (1,496)
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  • Web

Online Digital Marketing Strategy Course | HBS Online

and faculty Define the right objectives, metrics, target audiences, and value proposition to position your product or service for success Discover how to acquire and retain customers through paid, owned, and earned media Gain frameworks... View Details
  • Student-Profile

Mengjie "Magie" Cheng

systems, and technological innovation. One project, which is relevant to both the marketing and information systems, examines social media influencer reputation. In this project, Magie and her co-authors... View Details
  • 10 Jul 2017
  • Op-Ed

Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos

Now, the evidence is quickly posted to social media for the world to critique—potentially blown out of proportion. “If a customer feels strongly enough to make a recording and perhaps tell friends, that’s a... View Details
Keywords: by Benjamin G. Edelman; Food & Beverage; Air Transportation; Retail; Service
  • 01 Jun 2004
  • News

Life Lessons

social enterprise and was an active member of the Entertainment and Media and Social Enterprise clubs. “HBS is a great learning lab,” he says. “You can immediately apply what... View Details
Keywords: James E. Aisner; Garry Emmons; Julia Hanna; Susan Young; Colleges, Universities, and Professional Schools; Educational Services
  • 26 Mar 2007
  • Research & Ideas

Learning from Failed Political Leadership

of Illusion: American Leadership in the Media Age. The book weaves together insights from economics, leadership studies, history, geopolitics, and national security to make a case for strategic independence and improved leadership... View Details
Keywords: by Martha Lagace
  • 10 Oct 2018
  • Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

public. Boaty blowback highlights the potential danger of giving consumers the power to vote, even though customer engagement is a primary goal of almost every social media strategy. The problem: Even though... View Details
Keywords: by Michael Blanding; Advertising
  • 01 Apr 1999
  • News

WesTrek: Students Find Options in Bay Area

This year's "WesTrek" offered more than three hundred HBS students and partners a chance to network and investigate career options in the opportunity-rich San Francisco Bay Area. Held in early January, the annual WesTrek is sponsored by the High Tech and New View Details
  • 13 Dec 2018
  • Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

powerful motive to build bonds with social media influencers focused on food, wellness, and lifestyle content. Cynthia designed and produced her first new event in June 2017, bringing together 15 hand-picked... View Details
  • Portrait Project

Tony Deifell

obvious – if I pay attention. My calling in life is to use my skills as a media artist, entrepreneur, and leader to help everyone notice the cracks, because there are many. April 2006: Reflections on my essay from 2002 My original... View Details
  • 08 Oct 2021
  • Research & Ideas

How Newspaper Closures Open the Door to Corporate Crime

Some may shrug at the inevitable passing of the local newspaper, writing it off as a dinosaur that doesn’t have much to offer in our modern world of blogs, social media sites, and streamed soundbites. But no... View Details
Keywords: by Avery Forman
  • Web

About Us | Working Knowledge

industries long before they make their way into mainstream practice. In addition to our website, Working Knowledge publishes on social media and through a variety of content-sharing partnerships. Who we are... View Details
  • 01 Dec 2014
  • News

Forecasting ’15

spent consuming digital media has been skyrocketing across the globe, to the point that it is not uncommon for twentysomethings to choose to go without traditional television—a big deal. This is reminiscent of people choosing to go... View Details
Keywords: Health, Social Assistance; Health, Social Assistance; Health, Social Assistance; Health, Social Assistance
  • 19 Jul 2011
  • Research & Ideas

Rupert Murdoch and the Seeds of Moral Hazard

the food and apparel industries and the need to "secure" all elements of their production chain, most other industries have yet to recognize such a hazard. In the media business, news items require fair and secure sourcing,... View Details
Keywords: by Staff; Journalism & News; Publishing
  • 30 Jul 2024
  • News

Reddit’s Rise

the candor and clear-sightedness that have characterized her career as a leader in the world of media. Jen Wong and Patrick McGinnis (photo by Stu Rosner) READ MORE Patrick McGinnis: So it’s been an incredible year for Reddit and for you. Let’s go back to 2018 when... View Details
  • Fast Answer

Scaling Minority Businesses (SMB)

population, age, race, income, employment, and education. Social Explorer-  Access census data for the United States through the use of interactive maps and reports. American Community Survey (ACS) 5-Year Estimates... View Details
  • Portrait Project

Victoria Song

all, that anything and everything is possible. These past two years I forged myself within the halls of HBS – a community unparalleled in achievement and support. I have anchored my heart and mind, and now have the strength and clarity to launch the View Details
  • Web

MBA Admissions - Alumni

right for them. MBA alumni volunteer opportunities include: Attending local admissions events (predominantly in the May–September timeframe) Connecting with interviewees through AlumniChat to share your perspective on HBS Being profiled in the MBA Voices Admissions... View Details
  • 25 Aug 2022
  • News

Action Plan: Fired Up

food.” Traeger’s 1.7 million social media followers, a mainstay of brand loyalty in uncertain times, continue to reinforce the company-customer bond, participating in live, online cooking classes that... View Details
Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand
  • Profile

Jeremy Andrus

likely identify with our product. If you’re an NBA fan, and you see Derrick Rose wearing Skullcandy headphones, that’s pretty powerful. Social media is another way to interact with consumers and build brand... View Details
Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media
  • 01 Mar 2019
  • News

3-Minute Briefing: Richard Edelman (MBA 1978)

Above: “Mainstream media is read by less than half of the people in the United States and Western Europe,” Edelman (MBA 1978) says. “The opportunity is to build your own communities, create your own content, and go direct to the end... View Details
Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services
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