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Show Results For
- All HBS Web
(18,558)
- People (25)
- News (3,340)
- Research (12,378)
- Events (96)
- Multimedia (277)
- Faculty Publications (10,322)
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- June 2024
- Article
Oral History and Business History in Emerging Markets
By: Geoffrey Jones
This article describes the motivation, structure and use of the Creating Emerging Markets (CEM) oral history-based project at the Harvard Business School. The project consists of lengthy interviews with business leaders from emerging markets. By June 2024 183... View Details
Jones, Geoffrey. "Oral History and Business History in Emerging Markets." Investigaciones de historia económica 20, no. 2 (June 2024): 1–4.
- January 2022 (Revised March 2022)
- Teaching Note
Market for Judgement: The Creative Destruction Lab
By: Hong Luo
Teaching Note for HBS Case No. 719-479. View Details
- Article
The Organizational Context of Market Research Use
By: Rohit Deshpandé
Deshpandé, Rohit. "The Organizational Context of Market Research Use." Journal of Marketing 46, no. 4 (Fall 1982): 98–108.
- January 2019 (Revised June 2020)
- Case
Market for Judgement: The Creative Destruction Lab
By: Karim R. Lakhani, Hong Luo and Laura Katsnelson
Lakhani, Karim R., Hong Luo, and Laura Katsnelson. "Market for Judgement: The Creative Destruction Lab." Harvard Business School Case 719-479, January 2019. (Revised June 2020.)
- November 15, 2016
- Article
Prediction Markets Didn't Call Trump's Win, Either
Kominers, Scott Duke. "Prediction Markets Didn't Call Trump's Win, Either." Bloomberg View (November 15, 2016).
- December 2016
- Supplement
Access Health CT: Marketing Affordable Care (B)
By: John A. Quelch and Emily C. Boudreau
Supplements the (A) case. View Details
Quelch, John A., and Emily C. Boudreau. "Access Health CT: Marketing Affordable Care (B)." Harvard Business School Supplement 517-070, December 2016.
- 2010
- Chapter
Innovative Conduct in Computing and Internet Markets
By: Shane Greenstein
Greenstein, Shane. "Innovative Conduct in Computing and Internet Markets." In Handbook on the Economics of Innovation, edited by Bronwyn H. Hall and Nathan Rosenberg, 477–538. Elsevier/North-Holland, 2010.
- June 2015 (Revised May 2017)
- Teaching Note
Philips Healthcare: Marketing the HealthSuite Digital Platform
By: John A. Quelch
- June 2015
- Teaching Note
Ethiopia: An Emerging Market Opportunity? (Brief Case)
By: John A. Quelch and Sunru Yong
- January 2013
- Teaching Note
Brannigan Foods: Strategic Marketing Planning (Brief Case)
By: John A. Quelch and James T. Kindley
- December 2004
- Article
How Market Smarts Can Protect Property Rights
By: Bharat N. Anand and Alexander Galetovic
Anand, Bharat N., and Alexander Galetovic. "How Market Smarts Can Protect Property Rights." Harvard Business Review 82, no. 12 (December 2004).
- January 1976 (Revised February 1981)
- Case
Daisy (B): Researching the Women's Shaving Market
Star, Steven H., and Nancy J. Davis. "Daisy (B): Researching the Women's Shaving Market." Harvard Business School Case 576-135, January 1976. (Revised February 1981.)
- June 1990 (Revised December 1991)
- Case
Optimem and the Optical Disk Drive Market
Rosenbloom, Richard S. "Optimem and the Optical Disk Drive Market." Harvard Business School Case 391-007, June 1990. (Revised December 1991.)
- September 1992
- Case
Star Cablevision Group (C): Responding to a Credit Market Contraction
Third case in a series of six cases. This case describes the company as it adjusts to a credit market contraction. View Details
Sahlman, William A. "Star Cablevision Group (C): Responding to a Credit Market Contraction." Harvard Business School Case 293-038, September 1992.
- June 2023 (Revised September 2023)
- Simulation
Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)
By: Sunil Gupta, Rajiv Lal and Celine Chammas
Adobe started monitoring Annual Recurring Revenue (ARR), one of its primary metrics, when it shifted from selling its software in a box to selling the software as a subscription-based cloud service. They wanted to know when, where, and how much to invest in marketing.... View Details
- 1976
- Book
Interbrand Choice, Strategy and Bilateral Market Power
By: M. E. Porter
Porter, M. E. Interbrand Choice, Strategy and Bilateral Market Power. Vol. 146, Harvard Economic Studies. Cambridge, MA: Harvard University Press, 1976.
- 2016
- Working Paper
Market Design for Altruistic Supply: Evidence from the Lab
By: Robert Slonim and Carmen Wang
Volunteer supply is widespread. Yet without a price, inefficiencies occur due to suppliers’ inability to coordinate with each other and with demand. In these contexts, we propose a market clearinghouse mechanism that improves efficiency if supply is altruistically... View Details
Keywords: Laboratory Experiments; Volunteering; Public Goods Provision; Market Design; Philanthropy and Charitable Giving; Economics
Slonim, Robert, and Carmen Wang. "Market Design for Altruistic Supply: Evidence from the Lab." Harvard Business School Working Paper, No. 16-112, March 2016.
- November 2010
- Case
Lessons Learned? Brooksley Born & the OTC Derivatives Market (A)
By: Clayton S. Rose and David Lane
On May 7, 1998, the U.S. Commodity Futures Trading Commission, chaired by Brooksley Born, issued a "Concept Release" inviting public comment on the relevance and appropriateness of existing regulation of the over-the-counter (OTC) derivatives market, a market with a... View Details
Keywords: Financial Crisis; Credit Derivatives and Swaps; Governing Rules, Regulations, and Reforms; Policy; Business and Government Relations; Financial Services Industry; Public Administration Industry; District of Columbia
Rose, Clayton S., and David Lane. "Lessons Learned? Brooksley Born & the OTC Derivatives Market (A)." Harvard Business School Case 311-044, November 2010.
- November 1992 (Revised November 1992)
- Teaching Note
IBM: Assistant General Manager of Marketing TN
- November 1990 (Revised December 1991)
- Case
Ahold & AMS: European Retail Synergy Marketing
By: Ray A. Goldberg
Goldberg, Ray A. "Ahold & AMS: European Retail Synergy Marketing." Harvard Business School Case 591-054, November 1990. (Revised December 1991.)