market research - Publications - Faculty & Research

01 Oct 2012
Research & Ideas

Better by the Bundle?

research that culminated in their paper The Dynamic Effects of Bundling as a Product Strategy. Kumar and Derdenger studied the handheld video game market between 2001 and 2005, specifically Nintendo's Game... View Details

Keywords: by Dina Gerdeman

29 Nov 2021
Research & Ideas

How Bonuses Get Employees to Choose Work Over Family

pay—and that has the potential to lay the groundwork for an overworked, unhappy existence, according to research by Ashley Whillans, an assistant professor in Harvard Business School’s Negotiation, Organizations, and View Details

Keywords: by Rachel Kim Raczka

18 May 2013
News

Money might buy you happiness, if you spend it right

13 Jan 2023
Research & Ideas

Are Companies Actually Greener—or Are They All Talk?

Most companies now account for social good in their financial reports in some way, but with regulation scattershot and evolving, it’s complicated for investors to assess so-called ESG reports. The disclosures, known as Environmental, Social, and Governance reports,... View Details

Keywords: by Rachel Layne

03 May 2016
First Look

First Look, May 3, 2016

the results provide new evidence of the impact of rank and file employees on firms' financial reporting choices. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49026 forthcoming Strategy Beyond Markets Navigating Natural... View Details

Keywords: Sean Silverthorne

Ananth Raman

Ananth Raman is a professor in the Technology and Operations Management area where he has taught courses on various aspects of Operational Excellence—supply chain management, technology and operations management, and service operations—to MBA students... View Details

Keywords: apparel; retailing; software

September 20, 2004
Comment

How Consumers Value Global Brands

By: Douglas Holt, John A. Quelch and Earl L. Taylor

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to... View Details

Keywords: Global Brands; Brand Value; Multi-national Brands; Social Responsibility; Global Range; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Social Marketing; Corporate Social Responsibility and Impact

Citation

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Research Summary

Product Policy and Pricing

By: Robert J. Dolan

Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product... View Details

08 Oct 2020
HBS Seminar

Ginger Jin, University of Maryland

16 Oct 2017
Research & Ideas

The Most Successful Startups Have Hands-On Founders

Source: iPhoto Startup founders with a hands-on management style are more likely to retain employees and see their firms thrive, new research shows. The results are particularly applicable to knowledge-intensive technology firms, where... View Details

Keywords: by Dina Gerdeman

Research Summary

corporate strategy, international strategy, strategy process

David Collis' research is primarily concerned with how companies create value across markets, whether those markets are different businesses (corporate strategy), or different countries (international strategy). Additionally, he is interested in how... View Details

18 Apr 2023
Research & Ideas

What Happens When Banks Ditch Coal: The Impact Is 'More Than Anyone Thought'

Consumers who are eager to mitigate climate change can take many actions, such as reducing the number of airline flights they take or installing solar panels on their homes. But the planet is in a race against time, and individual action alone won’t help most countries... View Details

Keywords: by Barbara DeLollis; Financial Services; Mining

17 Oct 2016
News

The Right (And Wrong) Way To Harness Your Company's Underdog Status

Maren Hoff

Maren Hoff is an Assistant Professor in the Marketing Unit at Harvard Business School.

Professor Hoff studies how cultural change shapes consumer behavior and marketplace trends. Her research examines how and why tastes, styles, and products change in... View Details

December 1999 (Revised October 2001)
Case

Introducing New Coke

On April 23, 1985, the Coca-Cola Co. announced a decision that would rock the world. The old Coke formula would be taken off the market and replaced with a smoother, sweeter taste. The reaction of the American people was immediate and violent, causing three months of... View Details

Keywords: Failure; Product Development; Brands and Branding; Manufacturing Industry; Food and Beverage Industry

Citation

Educators

Purchase

08 Apr 2019
Sharpening Your Skills

The Life of Luxury and How to Sell It

stuffed in their products, getting the price right is a crucial decision. Research Papers Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine CultureSince the 1960s, the... View Details

Keywords: by Sean Silverthorne; Auto; Retail; Fashion

25 Oct 2020
Research & Ideas

The Dark Side of Fintech Borrowing

by consolidating some of their credit card debt saw a deterioration in those scores months down the line as they began to use their credit lines to consume more goods, from purchasing a car to buying everyday items, the researchers... View Details

Keywords: by Rachel Layne; Financial Services; Banking

11 Oct 2010
Research & Ideas

It Pays to Hire Women in Countries That Won’t

Call it corporate alchemy. New research finds that multinational companies can spin gender bias into gold by recruiting and hiring well-educated female managers in countries that traditionally discriminate against women. Employing women... View Details

Keywords: by Carmen Nobel

14 Jun 2013
News

Auto-Repair Shops Tend to Overcharge Women, Except When They Don't

Matthew Rabin

Matthew Rabin is the Pershing Square Professor of Behavioral Economics in the Harvard Economics Department and Harvard Business School.

Before that, he spent 25 years at the wonderful University of California, Berkeley Economics Department. His research... View Details

Publications