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Show Results For
- All HBS Web
(1,879)
- People (19)
- News (567)
- Research (1,063)
- Events (4)
- Multimedia (24)
- Faculty Publications (843)
- February 1999 (Revised August 2004)
- Case
I Lost My Volvo in New Haven: Tennis Event Sponsorship
By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit
Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details
Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry
Greyser, Stephen A., Brian R. Harris, and Mitchell Truwit. "I Lost My Volvo in New Haven: Tennis Event Sponsorship." Harvard Business School Case 599-037, February 1999. (Revised August 2004.)
- 01 Sep 2012
- News
Women and VC
DODI: Backing ventures with products important to women and families. Photo courtesy Monica Dodi A cofounder of MTV Europe, a former executive at Walt Disney/Europe, and former CEO of AOL’s Entertainment Asylum, Monica Dodi (MBA 1984) is... View Details
- 01 Dec 2016
- News
Inside the Bestseller List with James Andrew Miller
the curtains.” Miller’s new book fits that successful mold—but comes with a marketing challenge. Powerhouse is about Creative Artists Agency, a powerful force in the entertainment industry but a lesser-known brand than SNL or ESPN. He... View Details
- April 1999
- Case
Steve Perlman and WebTV (B)
By: James K. Sebenius and Ron Fortgang
The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured... View Details
Keywords: Entrepreneurship; Business Startups; Agreements and Arrangements; Negotiation Process; Value Creation; Alliances; Technological Innovation; Business Exit or Shutdown; Television Entertainment; Media and Broadcasting Industry
Sebenius, James K., and Ron Fortgang. "Steve Perlman and WebTV (B)." Harvard Business School Case 899-271, April 1999.
- 01 Dec 2011
- News
Professors Recognized with New Chair Appointments
McKinsey & Company, where he was cohead of the media and entertainment practice. He is course head of The Entrepreneurial Manager in the Required Curriculum. The Stevenson Professorship was established by alumni and colleagues who sought... View Details
- Article
Considerations of Fairness and Strategy: Experimental Data from Sequential Games
By: V. Prasnikar and A. E. Roth
Prasnikar, V., and A. E. Roth. "Considerations of Fairness and Strategy: Experimental Data from Sequential Games." Quarterly Journal of Economics 107, no. 3 (August 1992): 865–888.
- 24 Feb 2009
- First Look
First Look: February 24, 2009
restaurants. This case examines four such services: Entertainment Book, Restaurant.com, Rewards Network, and OpenTable. Despite key functional similarities, each of the services chooses an importantly different approach—different pricing,... View Details
Keywords: Martha Lagace
- Portrait Project
Shibani Joshi
meant fame and wealth, but today I see the meaning as much more profound. Now breaking free involves resisting the temptation to return to the investment bank I previously worked for and instead pursuing my dreams in the entertainment... View Details
- 01 Jun 2011
- News
Students Start-Ups Tap New HBS Fund
Muslims (Mohammed Aaser, MBA ’11): A children’s entertainment and education brand for Muslim Americans. MatchLend (Jeffrey Engler, MBA ’11, and Charles Deutsch): A tool to improve loan underwriting accuracy. ÃÂ Ovuline (Vasile Tofan, HBS... View Details
Keywords: awards
- April 2007
- Teaching Note
iPod vs. Cell Phone: A Mobile Music Revolution? (TN)
By: David B. Yoffie
Teaching note to 707419. View Details
- August 2006 (Revised March 2008)
- Case
iPod vs. Cell Phone: A Mobile Music Revolution?
By: David B. Yoffie, Travis D. Merrill and Michael Slind
In 2006, a nascent market for music-enabled mobile phones was emerging to challenge Apple Computer's dominant position in the digital music industry. Through its iPod line of portable digital music devices and its iTunes Music Store, Apple controlled more than half of... View Details
Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Communications Industry; Music Industry
Yoffie, David B., Travis D. Merrill, and Michael Slind. "iPod vs. Cell Phone: A Mobile Music Revolution?" Harvard Business School Case 707-419, August 2006. (Revised March 2008.)
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
companies strengthening themselves across several media activities. Thus Disney, which began as an entertainment provider before adding network and cable television companies, now owns a 43 percent stake in Infoseek, the Internet search... View Details
Keywords: Peter K. Jacobs
- 01 Jun 2017
- News
Surveying Students’ Summer Plans
enterprise, entrepreneurship, entertainment and media, and emerging markets.) Here’s a sampling of what a few students from the MBA and Doctoral Programs will be doing. Paige Sopcic (MBA 2018) Hometown: Roscoe, Illinois Destination: GE... View Details
Keywords: Julia Hanna
- 01 Mar 2012
- News
Where Innovation Rules
manufacturing, from entertainment to energy. Indeed, it is hard to imagine a world without the products and services created by HBS alumni. In the pages that follow, we present profiles of contemporary HBS alumni who continue that... View Details
- 09 Jan 2020
- Blog Post
Navigating Grey in the Ever-Evolving Tech Community
Previously, she held roles at Glossier, Spotify, and YouTube. Carlyn received her B.A. from Stanford University and currently lives in Los Angeles. What was your career plan when you arrived at HBS? In my role leading up to HBS, I had been working at YouTube as a... View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
Nickelodeon and Univision. "We know," O'Reilly observes, "that other entertainment and sports interests are competing for these groups and that we can never rest on our laurels." Innovation can mean basics like reducing parking and... View Details
- March 2010 (Revised November 2010)
- Case
Pandora Radio: Fire Unprofitable Customers?
By: Willy C. Shih and Halle Alicia Tecco
Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details
Keywords: Business Model; Customer Satisfaction; Music Entertainment; Venture Capital; Profit; Growth and Development Strategy; Consumer Behavior; Internet; Media and Broadcasting Industry
Shih, Willy C., and Halle Alicia Tecco. "Pandora Radio: Fire Unprofitable Customers?" Harvard Business School Case 610-077, March 2010. (Revised November 2010.)
- November 2007 (Revised March 2010)
- Case
Metro-Goldwyn-Mayer (MGM) and Tom Cruise
By: Anita Elberse and Peter Stone
In November 2006, Harry Sloan, chairman and CEO of Metro-Goldwyn-Mayer Inc. (MGM) offers movie star Tom Cruise and his business partner Paula Wagner a chance to run United Artists (UA), a dormant studio within MGM's portfolio. Just over two months earlier, Viacom... View Details
Keywords: Business Units; Talent and Talent Management; Film Entertainment; Brands and Branding; Partners and Partnerships; Value Creation; Motion Pictures and Video Industry
Elberse, Anita, and Peter Stone. "Metro-Goldwyn-Mayer (MGM) and Tom Cruise." Harvard Business School Case 508-057, November 2007. (Revised March 2010.)
- 01 Sep 2020
- News
In My Humble Opinion: Screen Tested
A seasoned media executive, Sarah Harden (MBA 1999) was serving as interim CEO of the media company Hello Sunshine when she was brought up short by an early conversation with company founder Reese Witherspoon. “Reese told me that before she did Big Little Lies, she had... View Details