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  • Web

Japan - Global

current research in areas ranging from the life sciences and time management to digital innovation and generative AI. More than 100 company executives and HBS alumni attended the event, and the faculty enjoyed engaging with them at the... View Details
  • Web

About | Social Enterprise | Harvard Business School

social enterprise, leading social enterprise field-based and career efforts, and helping practitioners interact with students in a variety of ways in order to meet their organizations' goals. Before joining Social Enterprise, she worked in the School's View Details
  • 11 Nov 2014
  • First Look

First Look: November 11

2014 Harvard Business Review Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business By: Iansiti, Marco, and Karim R. Lakhani Abstract—When Google bought Nest, a maker of digital... View Details
Keywords: Sean Silverthorne
  • December 2012 (Revised October 2022)
  • Case

Plastiq

By: Jeffrey J. Bussgang, Gaurav Jain, Liroy Haddad, Luke Langford and Matt Noble
The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales... View Details
Keywords: Payments; Sales; Channels; Credit Cards; Digital Platforms; Selection and Staffing; Cost vs Benefits; Salesforce Management; Marketing Channels; Business Startups; Business Strategy; Marketing Strategy; Partners and Partnerships; Management Systems
Related
  • August 2014
  • Teaching Note

Peter Guber: The 'Me' vs. 'We' Brand

By: Stephen A. Greyser, William Ellet and Nelson Gayton
Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems... View Details
Keywords: Work-Life Balance; Entrepreneurship; Brands and Branding; Entertainment and Recreation Industry
Related
  • August 2014
  • Case

Peter Guber: The 'Me' vs. 'We' Brand

By: Stephen A. Greyser, William Ellet and Nelson Gayton
Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems... View Details
Keywords: Work-Life Balance; Entrepreneurship; Brands and Branding; Entertainment and Recreation Industry
Related
  • 02 Feb 2023
  • Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

violations and penalties issued by 44 regulatory agencies, during the period between 2000 and 2017. First, they obtained digital maps of 3G network coverage, determined the year in which 3G became available for a certain ZIP code, and... View Details
Keywords: by Kasandra Brabaw; Technology
  • 2008
  • Working Paper

The Internalization of Advertising Services: An Inter-Industry Analysis

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of... View Details
Keywords: Advertising; Cost; Analytics and Data Science; Management Analysis, Tools, and Techniques; Service Operations; Creativity; Perception; Vertical Integration; Information Technology; Advertising Industry; United States
Related
  • 09 Feb 2024
  • HBS Case

Slim Chance: Drugs Will Reshape the Weight Loss Industry, But Habit Change Might Be Elusive

move in 2023 away from its signature group meetings and nutritional products to providing Wegovy prescriptions via telehealth. The interview has been lightly edited for length and clarity. Lane Lambert: The Weight Watchers marketing... View Details
Keywords: by Lane Lambert; Health; Pharmaceutical
  • Web

United Fruit Company Photograph Collection - Photography Collections - Historical Collections

in 1899 by the merger of the Boston Fruit Company and several other companies producing and marketing bananas from the Caribbean islands, Central America, and Colombia. By the early 1930s, the company had absorbed more than twenty rival... View Details
  • 24 Oct 2023
  • Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

areas with less anti-Black racial bias. “Collectively, our findings suggest that digital platforms can effectively boost the performance of minority firms, particularly during a time of increased national awareness of the challenges that... View Details
Keywords: by Jay Fitzgerald; Food & Beverage

    Angela Q. Crispi

    Angela is the Executive Dean for Administration at Harvard Business School, leading an organization of nearly 2,000 staff with an operating budget of $1 billion. She oversees the execution of the School’s strategy ranging from academic programs to research, and the... View Details

    • Web

    Profiles - MBA

    alongside the fellowship's well-structured curriculum will create an environment that accelerates innovation.” Tech areas of interest: HeathTech, Tech-Enabled Services, Consumer Tech, Digital Services, Fintech Formative experience at the... View Details
    • Web

    ハーバード - Global

    to scale up hydrogen production and infrastructure by 2030, but the pace at which the market for hydrogen would develop was unpredictable and there was a risk that the timing of hydrogen availability would not align with View Details
    • Web

    Policies, Rules & Guidelines | About

    student statements made in class. Commercial Videotaping & Photography Commercial videotaping and still photography on the Harvard Business School campus and within its buildings by outside agencies is not allowed without permission from the School’s View Details
    • 17 Jun 2008
    • First Look

    First Look: June 17, 2008

    charge higher interest rates when they have market power, more so to smaller firms that have fewer outside options for external finance. These findings highlight a "darker side" to decentralized banks and suggest that the... View Details
    Keywords: Martha Lagace
    • Program

    OPM Renew

    ways to capitalize on digital disruption in today's competitive global marketplace Examine the unique leadership challenges and market opportunities facing entrepreneurs as they launch new ventures and... View Details
    • December 2013 (Revised March 2016)
    • Case

    Managing Online Reviews on TripAdvisor

    By: Thales Teixeira and Leora Kornfeld
    In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services, and provided millions of reviews written by consumers. Consumers were becoming increasingly motivated to read and... View Details
    Keywords: Online Word-of-mouth; Online Reviews; Hotels; Internet and the Web; Marketing Communications; Marketing Reference Programs; Digital Marketing; Customer Satisfaction; Accommodations Industry; Travel Industry
    Related
    • 19 Sep 2006
    • First Look

    First Look: September 19, 2006

    Icebreaker, maker of merino-fiber activewear, thinks about the strengths and weaknesses of staying focused on his rapidly expanding U.S. and European markets versus broadening his attack to include China. If he enters China, should he... View Details
    Keywords: Sean Silverthorne
    • Web

    Entrepreneurship - Faculty & Research

    describes its co-founders' motivations and their strategy for disrupting an industry in the midst of dramatic structural change; and asks whether a16z's success to date has been due to its novel organization structure. a16z's 22 investment professionals are supported... View Details