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  • January 2008 (Revised May 2008)
  • Supplement

China Netcom: Corporate Governance in China (B)

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan and Tracy Yuen Manty
Supplements the A case [308027]. With its dual listings on the Hong Kong stock market and New York stock Exchange, state-owned enterprise, China Netcom was mandated to meet the listing requirements of these exchanges. From this initial step, China Netcom's Chairman,... View Details
Keywords: Management Teams; Corporate Governance; State Ownership; Standards; Globalized Markets and Industries; Telecommunications Industry; China
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Abrami, Regina M., William C. Kirby, F. Warren McFarlan, and Tracy Yuen Manty. "China Netcom: Corporate Governance in China (B)." Harvard Business School Supplement 308-091, January 2008. (Revised May 2008.)
  • January–February 2012
  • Article

Do You Need a New Product-Development Strategy?

By: Alan MacCormack, W. Crandall, P. Toft and P. Henderson
Many firms rely on a single new-product development process for all projects. But designing new products for different business contexts requires that a firm deploy different new-product development processes. Products designed for stable and mature end-user markets... View Details
Keywords: Strategy; Product Development
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MacCormack, Alan, W. Crandall, P. Toft, and P. Henderson. "Do You Need a New Product-Development Strategy?" Research-Technology Management 55, no. 1 (January–February 2012): 34–43.
  • July 1999
  • Case

Restructuring General Motors North America (A): Pay-for-Performance

By: Malcolm S. Salter
Presents the new pay-for-performance scheme adopted by General Motors (GM) in its 1999 reorganization of its sales and marketing organization. Once in operation, many administrative problems developed requiring a reconsideration of the scheme's basic architecture. View Details
Keywords: Restructuring; Compensation and Benefits; Marketing; Organizational Change and Adaptation; Problems and Challenges; Sales; Auto Industry; North America
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Salter, Malcolm S. "Restructuring General Motors North America (A): Pay-for-Performance." Harvard Business School Case 800-027, July 1999.
  • 16 Jun 2008
  • Research & Ideas

Seven Tips for Managing Price Increases

to price inflation. You must then quantify these shifts and develop product and pricing strategies that balance the need to maintain both profitability and market share. 3. Redefine Value. Customers buying... View Details
Keywords: by John Quelch
  • December 1994 (Revised January 1995)
  • Case

Zoll Medical Corporation (A)

When is a product ready for the market? In this case, engineers present a prototype medical device product to the CEO for approval. The product, developed under a tight deadline, is essentially identical to the main competitor's product, but that competitor is... View Details
Keywords: Innovation and Management; Product Development; Medical Devices and Supplies Industry
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Teisberg, Elizabeth O., and James Leonard. "Zoll Medical Corporation (A)." Harvard Business School Case 795-053, December 1994. (Revised January 1995.)
  • September 2009 (Revised March 2015)
  • Case

eBay Partner Network (A)

By: Benjamin Edelman and Ian Larkin
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details
Keywords: Compensation and Benefits; Marketing Strategy; Partners and Partnerships; Motivation and Incentives; Online Technology; Service Industry
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Edelman, Benjamin, and Ian Larkin. "eBay Partner Network (A)." Harvard Business School Case 910-008, September 2009. (Revised March 2015.) (request a courtesy copy.)
  • December 2005 (Revised October 2013)
  • Case

Fred Khosravi and AccessClosure (A)

By: Richard Hamermesh and Liz Kind
Fred Khosravi is a serial medical device entrepreneur. In his latest venture, he must decide whether to sell now or continue to develop his current product and whether to market it, sell the company, or IPO. View Details
Keywords: Negotiation; Medical Devices; Venture Capital; Life Sciences; Health Care Industry; Healthcare Technology; Healthcare Ventures; Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Medical Devices and Supplies Industry; United States
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Hamermesh, Richard, and Liz Kind. "Fred Khosravi and AccessClosure (A)." Harvard Business School Case 806-044, December 2005. (Revised October 2013.)
  • November 1996 (Revised February 1997)
  • Case

Farmington Fresh: Growers Changing Produce Distribution

By: Ray A. Goldberg and Don Daniels
Opening up of Asian markets for U.S. produce provided an opportunity for large-scale producers to develop their own packing house and airline to ship their product to Asian markets. Teaching Purpose: How do farmers take a proactive strategy in reaching global produce... View Details
Keywords: Distribution; Global Strategy; Air Transportation; Asia; United States
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Goldberg, Ray A., and Don Daniels. "Farmington Fresh: Growers Changing Produce Distribution." Harvard Business School Case 597-047, November 1996. (Revised February 1997.)
  • 17 Dec 2018
  • News

J&J is a company of the 'highest integrity.' Investors overreact to asbestos report

  • Article

Divide and Conquer: Competing with Free Technology under Network Effects

By: Deishin Lee and Haim Mendelson
We study how a commercial firm competes with a free open source product. The market consists of two customer segments with different preferences and is characterized by positive network effects. The commercial firm makes product and pricing decisions to maximize its... View Details
Keywords: Profit; Product Launch; Network Effects; Open Source Distribution; Adoption; Competitive Strategy; Competitive Advantage
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Lee, Deishin, and Haim Mendelson. "Divide and Conquer: Competing with Free Technology under Network Effects." Production and Operations Management 17, no. 1 (January–February 2008): 12–28.
  • November 2018
  • Case

Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)

By: John A. Quelch and Katherine B. Hartman
Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by... View Details
Keywords: Growth and Development Strategy; Marketing Strategy; Marketing Communications; Product Positioning
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Quelch, John A., and Katherine B. Hartman. "Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)." Harvard Business School Brief Case 919-513, November 2018.
  • Teaching

Overview

By: Christina M. Wallace
Christina Wallace teaches Launching Tech Ventures in the second-year MBA program and is co-course head for The Entrepreneurial Manager in the first-year MBA program. She created an Entrepreneurial Marketing course for HBS Online and regularly teaches entrepreneurship,... View Details
  • August 2020 (Revised November 2020)
  • Case

Gogoro: From Electric Scooter to Energy Platform

By: Tarun Khanna and Billy Chan
The founder of Gogoro had always wanted to revolutionize the energy market from day one since he started the electric scooter business that featured an innovative battery swapping technology. Over the course of five years, he had developed a premium line of electric... View Details
Keywords: Entrepreneurship; Information Technology; Energy; Organizational Change and Adaptation; Strategy; Taiwan
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Khanna, Tarun, and Billy Chan. "Gogoro: From Electric Scooter to Energy Platform." Harvard Business School Case 721-379, August 2020. (Revised November 2020.)
  • August 2005 (Revised September 2006)
  • Case

Polyphonic HMI: Mixing Music and Math

By: Anita Elberse, Jehoshua Eliashberg and Julian Villanueva
In 2003, Mike McCready, CEO of Barcelona-based Polyphonic HMI, was preparing to launch an artificial intelligence tool that could create significant value for music businesses. The technology, referred to as Hit Song Science (HSS), analyzed the mathematical... View Details
Keywords: Forecasting and Prediction; Music Entertainment; Business History; Leadership; Marketing Strategy; Strategic Planning; Problems and Challenges; Mathematical Methods; Entertainment and Recreation Industry
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Elberse, Anita, Jehoshua Eliashberg, and Julian Villanueva. "Polyphonic HMI: Mixing Music and Math." Harvard Business School Case 506-009, August 2005. (Revised September 2006.) (Spanish version also available.)
  • September 1998 (Revised July 1999)
  • Case

Costco Companies, Inc.

By: David E. Bell and Ann Leamon
Costco Companies, one of the major players in the wholesale club industry, has developed a new class of membership that offers discounted services--auto, health, and home insurance, business credit card processing, real estate services--in exchange for a higher annual... View Details
Keywords: Cost vs Benefits; Cost Management; Brands and Branding; Marketing Strategy; Supply and Industry; Service Delivery; Service Operations; Risk and Uncertainty; Retail Industry
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Bell, David E., and Ann Leamon. "Costco Companies, Inc." Harvard Business School Case 599-041, September 1998. (Revised July 1999.)

    Victoria Ivashina

    Victoria Ivashina is the Lovett-Learned Professor of Finance and Head of the Finance Unit at Harvard Business School. She also serves as a Research Associate at the National Bureau of Economic Research (NBER), a Research Fellow at the Center for Economic Policy... View Details

    Keywords: banking; federal government; financial services; investment banking industry; private equity (LBO funds); private equity (other)
    • October 2012 (Revised March 2022)
    • Case

    Kleiner-Perkins and Genentech: When Venture Capital Met Science

    By: Felda Hardymon and Tom Nicholas
    Genentech is a rare success story in the biotechnology industry. Hundreds of billions of dollars of venture capital have been invested without the expected transformational effects. Established in 1976, Genentech was to develop the new science of recombinant DNA into... View Details
    Keywords: Innovation & Entrepreneurship; Venture Capital; Innovation and Invention; Entrepreneurship; Information Technology; Science; Biotechnology Industry; United States
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    Hardymon, Felda, and Tom Nicholas. "Kleiner-Perkins and Genentech: When Venture Capital Met Science." Harvard Business School Case 813-102, October 2012. (Revised March 2022.)
    • March–April 2024
    • Article

    How Fast Should Your Company Really Grow?

    By: Gary P. Pisano
    Growth—in revenues and profits—is the yardstick by which the competitive fitness and health of organizations is measured. Consistent profitable growth is thus a near universal goal for leaders—and an elusive one.

    To achieve that goal, companies need a growth... View Details
    Keywords: Growth and Development Strategy; Growth Management; Business Growth and Maturation; Business Strategy; Organizational Culture
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    Pisano, Gary P. "How Fast Should Your Company Really Grow?" Harvard Business Review 102, no. 2 (March–April 2024): 38–45.
    • February 2000 (Revised March 2001)
    • Case

    Tata Consultancy Services: High Technology in a Low-Income Country

    Explores the development of the software services industry in India and the challenges facing the market leader as domestic competition intensifies and new countries attempt to replicate India's success. View Details
    Keywords: Competition; Software; Information Technology Industry; India
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    Kennedy, Robert E. "Tata Consultancy Services: High Technology in a Low-Income Country." Harvard Business School Case 700-092, February 2000. (Revised March 2001.)

      Rakesh Khurana

      Rakesh Khurana is the Marvin Bower Professor of Leadership Development at the Harvard Business School. He is also Professor of Sociology at Harvard University, co-Master of Cabot House at Harvard College, and the Danoff Dean of Harvard College. 

      Professor... View Details

      Keywords: executive search
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