Publications

February 1999 (Revised November 1999)
Case

HealthPartners

By: Richard M.J. Bohmer and Nancy Dean Beaulieu

Presents the efforts by HealthPartners to create competition among health care providers in Minnesota on the basis of both quality and price. Also provides some insight into the strategies for changing physician behavior. View Details

Keywords: Health Care and Treatment; Service Delivery; Behavior; Competition; Health Industry; Minnesota

August 1994 (Revised January 1999)
Case

Taco Bell Corporation (Abridged Update)

By: James L. Heskett

Taco Bell's management has developed plans to establish 100,000 points of service for its fast food business. Clearly, this will require significantly different approaches to management and organization. View Details

Keywords: Business Plan; Growth and Development Strategy; Service Delivery; Organizations; Food and Beverage Industry

August 2006 (Revised September 2007)
Supplement

Istituto Clinico Humanitas (C): Pronto Soccorso

By: Richard M.J. Bohmer

Follows on from the cases Istituto Clinico Humanitas (A) and (B). Describes the design and running of the new Humanitas Emergency Department. Istituto Clinico Humanitas has developed a very efficient operating system for dealing with elective (largely surgical)... View Details

Keywords: Health Care and Treatment; Organizational Change and Adaptation; Service Operations; Service Delivery; Customer Focus and Relationships; Health Industry; Italy

Article

Market Heterogeneity and Local Capacity Decisions in Services

By: Dennis Campbell and Frances X. Frei

We empirically document factors that influence how local operating managers use discretion to balance the tradeoff between service capacity costs and customer sensitivity to service time. Our findings, using data from one of the largest financial services providers in... View Details

Keywords: Customer Satisfaction; Cost; Standards; Service Delivery; Service Operations; Performance Capacity; Performance Productivity; Financial Services Industry; United States

23 Sep 2014
First Look

First Look: September 23

714-510 Health City Cayman Islands Narayana Health (NH) had been successfully delivering affordable high quality tertiary care to the masses in India through its chain of hospitals for over a decade. To encourage the adoption of the NH affordable care View Details

Keywords: Sean Silverthorne

16 Apr 2019
First Look

New Research and Ideas, April 16, 2019

interrelationships between three distinct parties: payers, providers, and consumers. Each group has its own perspective accompanied by a set of unique incentives, which complicate the adoption of a value-based health care system. To transform the American health care... View Details

Keywords: Dina Gerdeman

31 May 2016
First Look

May 31, 2016

classical measure, a substantially increased interest rate, has no effect for most participants and raises the savings balance only for the very top of the distribution. A second experiment, conducted a year later, tests an alternative View Details

Keywords: Sean Silverthorne

March 2018
Supplement

Improving Access at VA

By: Ryan W. Buell and Robert S. Huckman

In 2015, the Department of Veterans Affairs (VA) ran the largest healthcare system in the United States, with over 1,700 sites of care that served nearly 9 million veterans. One year earlier, a scandal had erupted over a cover-up of the excessive wait times veterans... View Details

Keywords: Service Operations; Service Delivery; Social Issues; Health Care and Treatment; Government Administration; Performance Improvement; Public Administration Industry; Health Industry; United States

January 27, 2010
Article

Leadership with a Small 'l'

By: Richard Bohmer

What exactly do we mean by leadership in health care? Does it mean to take formal positions in senior leadership teams in hospitals, trusts, health boards, ministries of health, and professional societies-what might be termed leadership with a big "L?" Or does it mean... View Details

Keywords: Decision Choices and Conditions; Leadership; Service Delivery; Service Operations; Organizational Culture; Outcome or Result; Performance Effectiveness; Health Industry

October 1994 (Revised November 1994)
Case

British Airways: Using Information Systems to Better Serve the Customer

By: W. Earl Sasser and Norman Klein

Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer complaints. Competitive alliances in international markets are noted, but the focus is on the evolving commitment... View Details

Keywords: Debates; Customer Focus and Relationships; Globalized Markets and Industries; Service Delivery; Alliances; Information Technology; Aerospace Industry

24 Jan 2017
First Look

First Look at New Research: January 24, 2017

an established cost accounting method, time-driven activity-based costing (TDABC), to assess the costs of performing an abdomen and pelvis computed tomography (AP CT) in an academic radiology department. We then identified opportunities for improved efficiency in the... View Details

Keywords: Sean Silverthorne

01 Sep 2015
First Look

First Look -- September 1, 2015

comparing the value of care delivery and therefore the cost of therapies. Measuring the value of advanced technologies like proton beam therapy versus intensity-modulated radiation therapy (IMRT) is especially crucial, given the high... View Details

Keywords: Sean Silverthorne

02 Nov 2010
First Look

First Look: November 2, 2010

the new content generators? Or were they providing a new stream of audience directly to new sites that needed to create innovative models to monetize their content? As more delivery models were on the horizon (location-based breaking... View Details

Keywords: Sean Silverthorne

03 Jun 2008
First Look

First Look: June 3, 2008

Implementing Patient-Focused Care (A) (Abridged) Harvard Business School Case 608-070 Reading Rehab Hospital has experimented with a popular concept in health care—patient-focused care—intended to increase quality and reduce costs by organizing care View Details

Keywords: Martha Lagace

2012
Working Paper

Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency

By: Alvin J. Silk

What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts in interest? In recent decades, the advertising and marketing services industry has undergone a number... View Details

Keywords: Advertising; Service Delivery; Competition; Conflict of Interests; Policy; Practice; Advertising Industry; United States

Read Now

March 2010 (Revised May 2012)
Case

Bank of America: Mobile Banking

By: Sunil Gupta and Kerry Herman

In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas Brown, senior vice president, Mobile Product Development. BAC launched mobile banking in 2007 and within three... View Details

Keywords: Marketing; Digital Marketing; Financial Services; Mobile Banking; Channels; Strategy; Banks and Banking; Marketing Strategy; Service Delivery; Mobile and Wireless Technology; Banking Industry; United States

September 2002 (Revised November 2002)
Case

Transformation at the IRS

By: Amy C. Edmondson, Frances X. Frei and Corey B. Hajim

Describes the service transformation occurring at the U.S. Internal Revenue Service. Plagued by a history of poor service, enormous complexity, and an insular employee base, the 100,000-person organization grapples with a turnaround process that attempts to change... View Details

Keywords: Service Delivery; Service Operations; Organizational Structure; Taxation; Organizational Culture; Transformation; Public Administration Industry; United States

June 1977 (Revised September 1992)
Case

Sorenson Research Co. (Abridged)

By: Steven C. Wheelwright

Presents the issues facing a high volume, high margin (but lightweight) medical products business. The company is trying to improve its inventory control to reduce inventory investment and improve service. The present multi-site inventory system is described and major... View Details

Keywords: Business Earnings; Investment; Volume; Service Delivery; Supply Chain; Performance Improvement; Medical Devices and Supplies Industry