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  • 14 Oct 2008
  • Research & Ideas

Should You Bring Advertising Expertise In-House?

developing in-house advertising capabilities, especially in technology-oriented and creative industries. Working with Silk on the study were Sharon Horsky of Bar-Ilan University and Steven C. Michael (HBS PhDBE '93) of the University of... View Details
Keywords: by Sarah Jane Gilbert; Advertising
  • February 2009 (Revised April 2011)
  • Supplement

Mistry Architects (C)

By: Amy C. Edmondson, Robert G. Eccles and Mona Sinha
This case is a follow-up to "Mistry Architects: Innovating for Sustainability (A)" (Case 609-044) and (B) (Case 609-064). In Case (A) Sharukh and Renu Mistry founded and run an architectural firm dedicated to being both client-oriented and environmentally responsible.... View Details
Keywords: Decision Choices and Conditions; Growth and Development Strategy; Management Succession; Corporate Social Responsibility and Impact; Business and Community Relations; Nonprofit Organizations; Environmental Sustainability
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  • February 2019
  • Case

Canibal—Play It Green!

By: Frank V. Cespedes, Joseph B. Fuller, Tonia Labruyere and Elena Corsi
In 2011, Canibal launched a machine that could sort and compress aluminum cans, plastic bottles, and cups. Users could play a jackpot-style game on the machine’s digital display, while disposing of their beverage containers and earning coupons or other rewards. The... View Details
Keywords: Sales Growth; Recycling; Start-up; Scaling; Market Selection; Sales; Marketing; Business Startups; Growth and Development Strategy; Segmentation; Product Positioning; Technology Industry; France
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  • Article

Social Technology: An Interdisciplinary Approach to Improving Care for Older Adults

By: Arthur Kleinman, Hongtu Chen, Sue E. Levkoff, Ann Forsyth, David E. Bloom, Winnie Yip, Tarun Khanna, Conor J. Walsh, David Perry, Ellen W. Seely, Anne S. Kleinman, Yan Zhang, Yuan Wang, Jun Jing, Tianshu Pan, Ning An, Zhenggang Bai, Jiexiu Wang, Qing Liu and Fawwaz Habbal
Population aging is a defining demographic reality of our era. It is associated with an increase in the societal burden of delivering care to older adults with chronic conditions or frailty. How to integrate global population aging and technology development to help... View Details
Keywords: Health Care and Treatment; Age; Service Delivery; Information Technology; Collaborative Innovation and Invention
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  • Web

Crossover Into Business

For professional athletes. By Harvard Business School. For professional athletes. By Harvard Business School. Crossover Into Business is a semester-long program in which professional athletes develop their business acumen by working with... View Details
  • 03 Oct 2023
  • Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

community too. Like I'm a Harvard professor and I'm darn proud of it. Will this represent you in a way that you'll say, that was a good thing that we did as a community for this world. Will we bring Harvard... View Details
Keywords: by HBS Staff
  • 03 Oct 2006
  • First Look

First Look: October 3, 2006

relational aspects of blue-collar work are dwindling. How can positive communities among workers be enhanced while work becomes progressively more asocial? My Policies or Yours: Do OECD Agricultural Policies Affect Poverty in View Details
Keywords: Sean Silverthorne
  • February 1999
  • Case

Lifeline Systems, Inc. (B)

By: H. Kent Bowen and Marilyn Matis
In 1997, Lifeline Systems continues to grow its service business to $32 million, 56% of the company's total revenues. More local hospital Lifeline programs turn over their monitoring service to Lifeline Central, expanding the company's subscriber base by 30%. The... View Details
Keywords: Health Care and Treatment; Information Technology; Expansion; Cost Management; Growth and Development Strategy; Partners and Partnerships; Change; Customer Relationship Management; Service Operations; Age; Investment; Health Industry; Technology Industry; Cambridge; Boston
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    Youngme Moon

    Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

    Keywords: communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications
    • 03 Jan 2013
    • Working Paper Summaries

    The Value of Advice: Evidence from Mobile Phone-Based Agricultural Extension

    Keywords: by Shawn A. Cole; Agriculture & Agribusiness
    • Web

    Harvard Business School Online Courses & Learning Platforms

    investment decisions that generate financial success. 8 weeks, 5–6 hrs/week Enroll by April 10 $1,850 Certificate New Entrepreneurial Marketing Professor Christina Wallace Develop the entrepreneurial mindset and toolkit to create a... View Details
    • October 2023
    • Case

    Kevin O'Leary: Building a Brand in Shark-infested Waters

    By: Reza Satchu and Patrick Sanguineti
    For more than fifteen years, successful Canadian entrepreneur and investor Kevin O’Leary had developed his brand into a global powerhouse. Since his first appearance on the Canadian television program Dragons’ Den in 2006 and his meteoric rise to stardom through the... View Details
    Keywords: Personal Brand; Crisis; Brands and Branding; Entrepreneurship; Crisis Management; Social Media; Public Opinion; Power and Influence; Financial Services Industry
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    • Web

    Latin America - Global

    Since its inception, the LARC has supported HBS faculty in developing most of the HBS research cases and projects on management and economic issues in Latin America. To further encourage research being carried out in this region, HBS... View Details
    • August 1998
    • Supplement

    Cleveland Tomorrow, Video

    By: James E. Austin and Rosabeth M. Kanter
    As part of Cleveland's turnaround, Cleveland Tomorrow creates new investment funds to stimulate new business development. This development is designed to earn a profit and bring new benefits to the community. Part of the HBS Social Enterprise Video Series on Business... View Details
    Keywords: Investment Funds; Leadership; Growth and Development Strategy; Business and Community Relations; Social Enterprise
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    • 20 Nov 2017
    • Blog Post

    A Summer Internship with the International Rescue Committee

    professionals network of the International Rescue Committee, dubbed “GenR”. I joined the community on a whim, but as I learned more about the work that the IRC did, including visiting their field station in Cote D’Ivoire, I grew more... View Details
    Keywords: Nonprofit / Government
    • Teaching Interest

    Applied Business Analytics

    Course Overview:

    Business Analytics has become a core function in many firms today and is driving innovation in the form of new business and operating models. Data-driven decision-making requires understanding of statistics, computer... View Details

    • Article

    Why A Behavioral Theory of Labor Negotiations Remains a Triumph at Fifty but the Labels 'Distributive' and 'Integrative' Should Be Retired

    By: James K. Sebenius
    Richard Walton and Robert McKersie's closeness to practice, disciplinary rigor, and successful search for powerful generalizations help explain the lasting impact of the Behavioral Theory of Labor Relations. Ironically, the names they chose for the fundamental... View Details
    Keywords: Bargaining; Integrative Bargaining; Distributive Bargaining; Negotiation; Labor Unions
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    • Web

    Organizational Behavior - Faculty & Research

    Organizational Behavior Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2016 Distinguished Scholar Award Organization Development & Change Division, Academy of Management By: Michael Tushman More... View Details
    • 01 Apr 2021
    • Blog Post

    An Aerospace Engineer Provides a Lift for Underrepresented Innovators and Entrepreneurs

    trajectories of satellites and worked on the development of a carrying system for a Venus rover as part of NASA’s Adept mission. “Being able to talk to these scientists and engineers at NASA about different atmospheres and different... View Details
    • Web

    Africa - Global

    Africa Research Center in Johannesburg, South Africa in 2017 followed by an office in Lagos, Nigeria in 2019, and an office in Nairobi, Kenya in 2022. This center plays an important role in helping HBS develop and strengthen relationships... View Details